The document provides a summary of the individual's 10 years of experience in graphic design, communications, and training roles. It includes experience developing print materials, websites, presentations, and training programs for various companies. Current role involves developing and deploying training programs, managing communication projects, and designing materials to support initiatives at The Hershey Company.

1. Ten years of experience designing and developing print, advertising, illustration, communications and training
material for a wide variety of applications, ranging from newspaper advertising to promoting non-profits and
supporting powerful global communications.
WORK EXPERIENCE
Communications & Training Developer / The Hershey Company — Hershey, PA ( February 2016 – present)
• Developing, coordinating and deploying end user training in various departments throughout the company.
• Project management and collaboration on projects to implement the best training and communication practices.
This also entails, project cost estimates, along with coordinating project time-lines and strategies.
• Designing, managing, and implementing a change management awards program for continual service. This
includes SharePoint web design, web surveys, promotional posters and communications.
• Implementing Hershey Global communications, including a candy bar wrapper designed to create awareness of
food allergies. Design started at local corporate level and being well received, evolved to a global communication.
• Creating and deploying strategic HTML e-mail communications for project support and promotion.
• Assuring the Hershey Company’s strict visual brand standards are applied across all applications.
• Creation of websites, logos, posters, photo & video edits, animations and other designs using Adobe Creative Suite.
• Working with a printer and preparing files for print and mass distribution.
• Creation of communications and training material in support of Windows 10 upgrade, including a powerful
website build filled with tutorials, videos, social media forums and various forms of user support.
• Working knowledge of Hershey’s Learning Management System, including creating courses, assigning and
recording learning, tracking, evaluations and surveys.
Caricature Artist, Kaman’s Art Shoppes – Hershey Park, Hershey, PA (2001–current)
• Drawing customers. Caricatures were often completed within a few minutes in order to draw restless children.
• Tracking weekly inventory and maintaining stand cleanliness.
• Training new recruits and monitoring work ethic of other employees.
• Providing cheerful customer service and hospitality.
• Worked three years as a lead caricature artist.
Graphic/Publication Designer, Farmshine Newspaper – Brownstown, PA (2015)
• Communicating with customers in various forms, providing a high level of customer service.
• Managing and tracking files, pages and artwork.
• Creating advertisements to customer specifications.
• Laying out full publication from front to back, placing all copy and headlines as well as, all photos & artwork.
• Preparing publication and associated files for pre-press and final output to printer.
• Managing online content for website and 3D Interactive Issue using HTML and Dreamweaver.
Graphic Designer, LNP Media Group, Inc. (Formerly Lancaster Newspapers) – Lancaster, PA (2011–2015)
• Creating advertisements for high volume car dealers including branding campaigns, web page take overs, full
page newspaper advertisements, also responsive digital advertising with extraordinary click-through-rates.
• Designing real estate advertisements for local agents listing their properties, as well as, promoting their services.
These services were complimented by digital advertising and print layouts for hundreds of weekly open house listings.
• Designing and Integrating interactive map designs into the newspaper, highlighting business locations.
• Conceptualizing and creating numerous Logos and promotional fliers, as well as, writing copy & headlines.
• Illustrating numerous digital cartoons for advertisements and caricatures for retirement parties.
• Volunteering with trade shows; Setting up, working and tearing down for major events.
Graphic Designer, Erie Landmark Company – Columbia, PA (2007–2009)
• Designing bronze plaques per client instruction using Corel Draw.
• Working through various stages of design, based on client needs.
• Providing revisions and communications, as well as, quality service through entire process.
• Organizing digital and paper files.
• Preparing files for print and creating film negatives.
Thomas McClain 1612 Mt. Wilson Rd., Lebanon, PA 17042
717-679-5527 • thomas.mcclain81@gmail.com
www.tommymcclain.com

2. RELATED EXPERIENCE
Freelance Graphic Designer – Lebanon, PA (2009 – current)
• Developed and illustrated Albert Boscov, owner of Boscov’s department store, as an original super hero in
various poses. Images are to be used in Boscov’s corporate advertising.
• Designing and writing copy for a four page, bimonthly newsletter for The Knights of Columbus, Council #14333;
As well as, creating their promotional signs and advertising for fundraising and charity events.
• Creative designer and web content manager for my church’s website.
• Designing logos, business cards and web pages for numerous local professionals.
• Conceptualizing and building a website and creating artwork for a rap-artist’s concept album.
EDUCATION
Bachelor of Fine Arts in Communication Design – Kutztown University (2003–2006)
Commercial Art Certification – Lebanon County Career & Technology Center (1999)
SPECIAL SKILLS
• Program experience includes: Adobe Creative Suit (Indesign, Photoshop Illustrator, Flash, Dreamweaver,
After Effects, Premiere, Captivate and Bridge), Articulate, Corel Draw, Quark, iwork, Microsoft Office,
pre-flighting software and advertising/artwork tracking programs.
• Mastery level with MAC OS and intermediate experience with Microsoft OS, including SharePoint and knowledge
of SharePoint web design platforms and Windows Operating Systems.
• Knowledge of cameras, scanners, hard drives, network servers and various printers and print processes.
• Experience with pre-flighting, packaging, color profiles & separations and outputting files for print.
• Knowledge of raw photo and video editing, toning and photo retouching.
• Extensive use of illustration, caricature and other mixed media incorporated into design projects.
• Basic Flash, HTML and CSS knowledge including web design, updating web content and creating e-mail blasts.
AWARDS AND RECOGNITION
• First place illustration award in the Pennsylvania Junior Duck Stamp Contest
(Water color on illustration board – 2000)
• Numerous awards for the PNA (Pennsylvania News Media Association) Tear Sheet Contest
(1st place award for a full page newspaper advertisement for Jones Honda – (2014, other awards – ‘11,’12 & ’14)