HOW TO BREAK INTO CREATIVE INDUSTRYSeminar SerieAiiM - Marketing Communication Skills Training CenterTHE CHALLENGE
ABOUT AIIMChúng tôi là ai • AiiM - Marketing Communication Skills TrainingCenter• We are a collective force of high-proﬁle expertscurrently working at leading agencies in Vietnam.• We provide practical and professional trainingbased on our long experience in advertisingindustry.• Our mission is to help B2B clients and individualstudents elevate their professionalism, henceprovide better services to clients.AiiM - Trung tâm Đào tạo Kỹ năng Truyền thông MarketingChúng tôi là tập hợp những chuyên viên cao cấp hiện đang làmviệc tại các công ty quảng cáo hàng đầu tại Việt Nam.Chúng tôi cung cấp dịch vụ đào tạo thực tiễn và chuyên nghiệpdựa trên kinh nghiệm lâu năm trong ngành quảng cáo.Sứ mệnh của chúng tôi là hỗ trợ các doanh nghiệp cũng nhưnhững học viên nâng cao sự chuyên nghiệp để cung cấp dịchvụ tốt hơn cho khách hàng.
OUR STUDENTSHọc viên chúng tôi đến từ ADVERTISING AGENCYCÔNG TY QUẢNG CÁOGLOBAL & LOCAL COMPANYCÔNG TY TRONG VÀ NGOÀI NƯỚCDOT COM COMPANY - DIGITAL INDUSTRYCÔNG TY CÔNG NGHỆ
ABOUT SEMINAR SERIESHOW TO BREAK INTO CREATIVE INDUSTRYSEMINAR 1:GLOBAL CREATIVE TRENDSHOW DIGITAL CHANGEDADVERTISINGSEMINAR 2:CREATIVE PROCESS: MAKINGMAGIC, USING LOGICSEMINAR 3:7 HABIT OF EFFECTIVEADVERTISING IN DIGITAL AGEHOW TO BREAK INTO ADVERTISING
• Every student take part in this challenge will receive “Certiﬁcate ofAccomplishment” (in compare with “Certiﬁcate of Attendance”).• Top 10 best presentations will have a chance to present & getfeedback from communication experts.FOLLOW-UP CHALLENGEAFTER SEMINAR SERIES
• Top 3 best perform in present day will have a chance to interview forsummer internship at Climax Agency, top notch digital advertisingagency. • Also 100% free of charge (7,500,000 VND in value) for DigitalStrategic Planning course.AND THE HUGE FINAL PRIZE
ABOUT CLIMAX AGENCYCLIMAX AGENCYWWW.CLIMAXI.COMFEATURED CLIENT FEATURED PROJECTSLead agency of Window 8 launchingcampaign in VietnamDigital production for famouscampaign “Tìm em nơi đâu – Close-up”. Won Silver Prize of AsianEffectiveness Marketing.
THE CLIENTPRODUCT: COMPACT CAMERA AND PRINTER SELPHYWHY ARE WE ADVERTISING? Canon is the big and favourite brand in Vietnam market. Tocapture the year end season, while people shop a lot aswell as enjoy party, travelling…Canon will launch apromotion campaign to drive sales for compact camera andpersonal printer MARKETING OBJECTIVES Increasing sales of compact camera and personal printeron Xmas, Western New Year and Lunar New YearMECHANIC OF PROMOTION: FREE TO PROPOSE
TARGET AUDIENCEPEOPLE IN HN & HCM – HAVE GOOD & STALBE INCOMEThey are single or married with 2 kids, they love takingpictures with friends, family, especially on specialoccasions when they are outing, holidays, travelling,celebrating special days of the Year (Christmas, New Year,Birthdays, Wedding….). They love to share these [picture online, especially onsocial network. Most of them are owning a compact camera or they want tobuy a new camera.
DESIRED RESPONSEWHAT DO WE WANT THEM TO THINK? Canon is a great camera brand, good quality and greatservice. DESIRED RESPONSECanon as top-of-mind brand to purchase camera
DELIVERABLESA PROPOSAL FOR SITATUATIONAL ANALYSIS & CREATIVE IDEAWITH FOLLOWING OUTLINE
DELIVERABLESMỤC TIÊU (OBJECTIVE)3ĐỐI TƯỢNGTIẾP CẬN(TARGET AUDIENCE)4THÁCH THỨCTHAY ĐỔI HÀNH VI(CHALLENGE)5TIÊU ĐỀ CỦA BÀITHUYẾT TRÌNH(TITLE)1Ý TƯỞNG(IDEA)7TÓM TẮT & ĐỀ NGHỊ(SUMMARY &RECOMMENDATION)9MỤC LỤC(AGENDA/ CONTENT)26THÔNG ĐIỆP(PROPOSITION)THỰC HIỆN(EXECUTION)8CÁC VẤN ĐỀ KHÁC(OTHERS)10A PROPOSAL FOR SITATUATIONAL ANALYSIS & CREATIVE IDEA
Tone & Manner:Festive,Celebration,HappySubmissiondeadline:03May 2013Present date:05May 2013DEADLINE
THE JUDGESMR. HOAI PHUONGStrategic Planning Manager - Dentsu AlphaMs. DIEU ANHFormer Head of Client Services - Leo Burnett VNMR. HA VINHDeputy Managing Director - Leo Burnett VN