CTEC Media Unit 13 - Magazine Pitch

1. LO4 Magazine Pitch
By Thomas Crossley
09/03/17

2. Colour
Scheme
Fusion – Power
to your music.
Connoting to
power because
of “Nuclear
Fusion”
Magazine
Ideas
Frequency
Masthead
Types Of Images
Brand Identity
Target Audience
MMH – Make Music Happen, use
of an acronym
Power
Flex
Monthly – Links to XXL
inspiration. I will use
monthly because it is
cheaper to make as
there is only 12 copies
rather than 52
Weekly –
Follows NME
Purples, Greens and Reds – The colour red
connotes power, this is why I will attempt to use
it in my magazines to demonstrate they are
powerful
Pink, Blacks and
Whites – I will use
the whites as a
bright colour in
order to catch the
audiences eye
16 – 21
Younger Audience –
Music appeals more
to younger audience
Star Appeal – Artists
audience want to
buy magazine
Promotion
Adverts – use in
order to create
money for the
magazine
Posters
Inside –puff
promotion
idea
Logo On All Pages –
Everybody knows what
they are reading
Twitter, Facebook,
Snapchat and Instagram
on Front

3. Summary of Ideas
Fusion
Genre – The genre of
my magazine will be
mostly Rap but will also
consist of Hip Hop and
R&B. This style of music
includes artists such as
Drake, A$AP Rocky and
Skepta.
Colours – Purple,
Green, White and Red
Price - £3.99 – compete
with XXL which costs
£4.91
Size – A4
MMH
Genre –Grime music will
be the main genre but
the magazine will also
touch on rap and hip
hop. The magazine will
feature artists such as
Skepta, JME and Stormzy
Colours – Pink, White,
Black and Red
Price - £3.99 - compete
with XXL which costs
£4.91
Size – A4

4. Font Styles
Magazine 1 - Fusion Magazine 2 - MNH
Porter Sans Block
http://www.dafont.com/porter-sans-
block.font?fpp=100&psize=l&text=Fusion
Street Cred
http://www.dafont.com/street-
cred.font?fpp=100&psize=l&text=Fusion
Kelvinized
http://www.dafont.com/kelvin
ized.font?fpp=100&psize=l&te
xt=Fusion
http://www.dafont.com/yorkwhiteletter.font?fpp=1
00&psize=l&text=MMH
York Whiteletter
Suburbana
http://www.dafont.com/suburbana.font?fpp=1
00&psize=l&text=MMH
http://www.dafont.com/dk-
hofstad.font?fpp=100&psize=l&text=MMH
DK Hofstad

5. Target Audience
Using the theory socio-economic needs I believe my magazines should
relate to categories B – E These categories include middle class, lower
middle class, skilled working class, working class and casual/lowest
grade workers. Reasons behind this include category E (casual/lowest
grade workers) contains young students aged 16 – 18 who are most
likely to be the most interested in the magazine due to their large
interest in music. The magazines stem to category B (middle class)
because this category includes teachers that can have a large interest
in music.
Using Katz’s uses and gratifications theory I have made my magazines
target all the theories. This includes personal identification as the
audience can relate to the interviews inside the magazine, inform and
educate as the audience learn something reading the magazine and
finally diversion as the audience escape from reality when reading.

6. Target Audience (Continued)
When using Hartley’s seven subjectivities I made my magazines
relate to the 3 main categories. These categories include age, gender
and class. This is because of this my target audience is mostly 16 –
21 year olds, the magazines apply to both genders and also apply to
around 5 different classes connoting to socio-economic needs.
Finally using Maslow’s hierarchy of needs I believe my magazines
reach out to each category on the list. This includes social climbers
who believe reading the magazine will improve their status in
society, care givers where the reader sympathizes with the situation
of the celebrity in the magazine, explorers who are driven by social
change and finally survivors who want to know if the person they
are reading about is ok.

7. Production Plan
Week Beginning
05/12/16 -
Monday
Tuesday –
06/12/16
Wednesday -
07/12/16
Thursday –
08/12/16
Friday -
09/12/16
Saturday -
10/12/16
Sunday –
11/12/16
Move into offices
with all
equipment
brought and
ready
Present ideas for
first issue of
magazine to all
staff
Set up interview
with main cover
artist and other
cover lines
included in
magazine
Gather
information and
pictures to
include in
magazine
Find business
that would like to
promote
magazine
Day Off Day Off
Week Beginning
12/12/16 -
Monday
Tuesday –
13/12/16
Wednesday -
14/12/16
Thursday –
15/12/16
Friday -
16/12/16
Saturday -
17/12/16
Sunday –
18/12/16
Take photo shoot
and interview
headline artist
inside magazine
Insert main
article into
magazine
Insert longer
articles into
magazine
Promote
magazine using
businesses who
would like to
promote
magazine
Insert longer
articles into
magazine
Day Off Day Off
Week Beginning
19/12/16 -
Monday
Tuesday –
20/12/16
Wednesday -
21/12/16
Thursday –
22/12/16
Friday -
23/12/16
Saturday -
24/12/16
Sunday –
25/12/16
Find Short stories
for magazine
Find short stories
for magazine
Put together
magazine
Put together
magazine
Send finished
magazine for
production
Day Off Day Off

8. Production Plan (Continued)
Week Beginning
26/12/16 -
Monday
Tuesday –
27/12/16
Wednesday -
28/12/16
Thursday –
29/12/16
Friday -
30/12/16
Saturday -
31/12/16
Sunday –
01/01/16
Find places to
distribute the
magazine once
they have arrived
Distribute
magazines to
stores and online
websites where
magazine will be
sold
Set up social
media account
and promote
them to people
Set up social
media account
and promote
them to people
Promote
magazine on all
social media
pages
Day Off Day Off
Week Beginning
– 02/01/17
Magazine
Launch

9. Equipment and Costs
Equipment Cost
Office Space(x9) £19,332 Per Year
Apple MacBook
(x9)
£24,291
Desks(x9) £540
Chairs(x9) £315
Printer £25
Cameras
(x9)
£2,871
Adobe Master Collection
(x9)
£8,999
Pens(x9) £23
Paper Pack(x25) £32
Total £56,428

10. Staff And Cost
Staff Cost
Publisher £37,500 A Year
Editor £32,500 A Year
Journalist £32,500 A Year
Writer £37,500 A Year
Photographer £30,500 A Year
Marketing £32,500 A Year
Finance £37,500 A Year
Design £42,500 A Year
Human Resources £32,500 A Year
Total £315,500 Per Year

11. Printing Quotes And Costs
The image above demonstrates a rough estimate on how much it will cost to print and
deliver my magazines ready for distribution to customers. The estimated total to print
15,000 copies of my magazine would be £8093 to £9712. This price is then increased to
around £9000 as there is a £737 delivery charge
https://print24.com/uk/product/magazines/

12. Advertising Revenue
Advert Style Cost
Half Page £2750
Full Page 13 £5000
Double Page Spread 4 £9000
Inside my magazine I have 21 pages of advertisements. This is
based over 61 pages. 13 of my advertisements are full page and
the other 4 advertisements are double page spread, adding up
to 8 more pages. 13 full page advertisements creates £65,000
revenue for the business. 4 double page advertisements
creates £36,000 in revenue for the business. This added
together creates £101,000 in revenue for the company. This
over a 12 month period generates £1,212,000 for the business.
£5000 (Full Page Advert Cost) x 13 (Number Of Full Page Adverts) = £65,000
£9000 (Double Page Spread Advert Cost) x 4 (Number Of Double Page Spread Adverts) = £36,000
£65,000 (Money Raised From Full Page Adverts) + £36,000 (Money Raised From Double Page Spread Adverts) = £101,000
£101,000 (Total Money Raised Per Magazine) x 12 (Months In The Year) = £1,212,000

13. Social Media Adverts
Using social media to advertise my magazine will be extremely beneficial as it
will not cost any further money to advertise. Often creating a social media
account is free. For example Twitter, Instagram and Facebook. Pages can be
made on these social media websites for free and readers of the magazine
can decide whether or not they want to follow or like the page to get regular
updates about my magazine.
Another free social media website I can use is YouTube. Although free to
make account some time and money may need to be invested in creating
videos and advertisements for the channel based around my magazine.
YouTube is extremely useful because as people subscribe and watch videos
based on my magazine it can generate revenue, not only from people
watching the videos themselves but it will make people want to purchase my
magazine.

14. Facebook Adverts
These images display my adverts
for my magazines on the social
media page Facebook. The pages
have my logo as the banner and
my latest issue of the magazine
as the profile picture. Facebook
will allow me to promote my
page with them for £5 a day for a
period of time. This is beneficial
because it will stem out to my
target audience all across a large
social media platform, potentially
bringing in customers.
Promoting my page on Facebook will cost £3,640. When this has been paid Facebook will share my page
with my target audience allowing them to see my magazine.

15. Overall Costs – Profit and Loss Breakdown
Income
Advertising Revenue £1,212,000
Sales £59,850
Total £1,271,850
Expenses
Equipment £56,428
Staff £315,500
Printing £9000
Advertising £3,640
Total £384,568
Net Profit (Income –
Expenses)
£887,282

16. Proposal : Fusion

17. Proposal : Fusion

18. Mood Board - Fusion

19. Hand Drawn Drafts

20. Hand Drawn Drafts

21. Hand Drawn Drafts

22. Graphic Layout – Fusion (Front Cover)
FUSION – Magazine Name
Strapline
Main Image
Main Headline
B
a
r
c
o
d
e
Magazine
Interview
Quote
Sub
Headings
Puff
Promotion
FUSION – Magazine Name
Strapline
Main Image
Main Headline
B
a
r
c
o
d
e
Magazine
Interview
Quote
Sub
Headings
Puff
Promotion

23. Graphic Layout – Fusion (Double Page
Spread)
Main Image
Magazine
Interview Title
Magazine
Interview
Page Number,
Logo
Page Number,
Logo

24. Graphic Layout – Fusion (Double Page
Spread)
Main Image
Magazine
Interview Title
Magazine
Interview
Page Number,
Logo
Page Number,
Logo

25. Inspiration Magazine : Fusion
I have chosen this copy of XXL to be my inspiration
magazine for my first magazine, Fusion.
The reason I have chosen this magazine as
inspiration is because I believe it is good at
capturing the audiences eye. The first reason I
believe it captures the eye is because the main
image is a large headshot. This means that fans of
Kendrick Lamar can see that he is the main story in
the magazine without reading any text. This means
that Lamar’s fans may be encouraged to buy the
magazine. The headshot also slightly covers the
XXL logo demonstrating to people who are not
fans of Kendrick Lamar that he is a powerful artist
because he is allowed to cover the logo of a
popular brand. Secondly the magazine is eye
catching because the background colours of the
front page are different to the normal dull colours
on music magazines. The colours may connote that
the article about the artist inside is the most
interesting available as the colours are interesting.
The one section I will not be following of this
magazine is the font style. I believe the text around
the artist is not interesting enough to draw
audiences to the stories inside the magazine

26. What will I ‘repeat’ Steve Neale (1980)
Magazine 1, Fusion
The things I will repeat to
make my first magazine,
Fusion, look effective are
the cover lines, the quote
from the magazine
interview with an artist,
the barcode, an image of
the artist inside my
magazine and finally the
colours of the magazine
(pink and green) I have
chosen to not repeat the
font style of the main
heading. This is because I
believe it is boring and
unattractive to the
audience

27. Magazine Flat Plan

28. Magazine Flat Plan

29. Photo Shoot Plan

30. Photo Shoot Plan (Continued)

31. Connotations Behind The Name
The connotation behind the name of my first magazine “Fusion”
was the display of power. The word “Fusion” displays power
because of its links to scientific term of “Nuclear Fusion”. The
word nuclear displays power because nuclear is a source of
energy. The reason I want my magazine to be linked to power is
so that the audience know that it is the best magazine out there
with the best information.

32. Proposal : MMH

33. Proposal : MMH

34. Mood Board - MMH

35. Hand Drawn Drafts

36. Hand Drawn Drafts

37. Hand Drawn Drafts

38. Strapline
Graphic Layout - MMH
MMH –
Magazin
e Name
Main Image
Main Headline
B
a
r
c
o
d
e
Magazine
Interview
Quote
Sub
Headings
Puff
Promotion
Strapline
MMH –
Magazin
e Name
Main Image
Main Headline
B
a
r
c
o
d
e
Magazine
Interview
Quote
Sub
Headings
Puff
Promotion

39. Graphic Layout - MMH
Main Image
Magazine
Interview Title
Magazine
Interview
Page Number,
Logo
Page Number,
Logo

40. Graphic Layout - MMH
Main Image
Magazine
Interview Title
Magazine
Interview
Page Number,
Logo
Page Number,
Logo

41. Inspiration Magazine : MMH
I have chosen this magazine because as my
second magazine of inspiration because I
believe it will be easy to recreate. The simplicity
behind the magazine is also effective because it
captures an audiences eye better as there is
less to look at which may distract the audience.
This magazine also makes it clear who is the
topic in the magazine as the title “TRAVIS
SCOTT Rage Against The Machine” is clearly
visible to people passing by. This means whilst
on the shelves in the shops if a Travis Scott fan
sees the magazine they are likely to buy it. If it
wasn’t clear who the magazine was based on it
may reduce sales. The pink background may
connote that the magazine is not just targeted
at a male audience, as stereotypically the hip
hop/rap genre targets a young black male, it
may also be targeted a the females interested
in Travis Scott. I believe I should recreate this
because it will attract more people to my
magazine. In this issue I will also recreate how
XXL use a red box for the logo because it makes
it stand out.

42. What will I ‘repeat’ Steve Neale (1980)
Magazine 2, MMH
The things I will
repeat to make my
first magazine,
MMH, look
effective are the
cover lines, the
small paragraph
that explains what
is inside the
magazine, the
barcode, the font
used for the
magazine
headline, an image
of the artist inside
my magazine and
finally the colours
of the magazine
(pink)

43. Magazine Flat Plan

44. Magazine Flat Plan

45. Photo Shoot Plan

46. Photo Shoot Plan (Continued)

47. Connotations Behind The Name
The main connotation behind choosing MMH as the name of my
second magazine is the use of acronym. This means each letter
of the title of my magazine stands for my strapline of my
magazine. Make Music Happen. The other connotation behind
the name of my magazine is the involvement of the word
“Happen” I wanted to involve this in my title as it displays the
magazine is up to date with what is happening “right here, right
now” this attracts an audience because they want all the latest
content.

48. Chosen Magazine
These images display my chosen magazine, MMH,
front cover and double page spread. I have
selected this magazine as I personally feel it is my
stronger piece of work and it looks the most
professional.

49. Future Plan
My plan for the future with my magazine is to double my sales, from 15,000
copies a year to 30,000, in a three year period. This will increase profits by
around £60,000 meaning my magazine business will become a million pound
business in the first three years of opening.

50. https://www.surveymonkey.co.uk/r/2H6FBH9
Please take the time to answer my survey based on the pitch you have just watched.
You will find a link in your emails to the survey, please answer in as much detail as
possible, thank you.