Congratulations– You're a Marketer, Now - Mid-Atlantic Podcast Conference

Hello, Podcasters.
This is my first slide.

This is my second slide.
Just wanted to make sure the clicker was working.

@tnrt | tomtatejr.com/mapconslides
I’m Tom Tate.
● Product Marketing Manager at
AWeber, an email service provider.
● Launched my first podcast in 2012.
● Big head, small body. ---->
● From Philadelphia, PA
● I have 2.9 children.

These are my shows.

I’m a full-stack digital marketer.

Me, last year, giving the most “marketing” talk ever.

“But I’m not a marketer…
I’m a podcaster.”

We <3 our tools and software.

Source: http://b2bdigital.net/

How can I help you go from getting started...

...to finding success.

Where podcasting success comes from...
● Dumb luck.

● Dumb luck.
● Outrageous talent.

● Dumb luck.
● Existing audience.

● Dumb luck.
● Existing audience.
● HARD WORK and REALLY GOOD MARKETING. :)

Congratulations, you’re a marketer now.

After this talk you’ll walk away with...
● The BEST definition of ‘marketing.’
● At least, THREE tactics to grow your show.
● At least, THREE concepts to explore.
● Free (or cheap) tools to do it.

“Marketing is getting someone who has
a need to know, like, and trust you.”
- John Jantsch, Duct Tape Marketing

Getting someone who has a need
to know, like, and trust you.

Develop your listener persona/avatar.
TACTIC - Try this.

“Your ideal listener is
not just someone who
would like your
show... it's someone
who NEEDS your
show.” - Me

“Your ideal listener is
not just someone who
would like your
show... it's someone
who NEEDS your
show.” - Me
This is what us marketers call a TWEETABLE. ;) #MAPCon #Podcaster #HowYouLikeMeNow

Great Beer Adventure - Amanda Doughty

Is this your persona?

Or is this your persona?

Free Resource:
Digital
Marketer’s
Worksheet
http://www.digitalmarketer.co
m/customer-avatar-worksheet
/
TACTIC - Try this.

Identify the “job” your podcast does.
CONCEPT - Explore this.

Source: http://design.org/

CONCEPT:
Jobs To Be
Done
https://www.youtube.com/
watch?v=VmbSpTJXozk

Getting someone to know you.
Finding your ideal listener.

Do free things that don’t scale.
Fifteen minutes of work to find one new fan.

Participate in relevant online
communities.
TACTIC - Try this.

The Unofficial Funko Fan Podcast by Teresa Nicole

https://reddit.com/r/funkopop

Social search - 15 minutes a day.
TACTIC - Try this.
Twitter is where my audience is. Where’s yours?

Be on other relevant/irrelevant shows.
TACTIC - Try this.

Other totally marketing-ish stuff
- Optimize for organic/search traffic. (Website and podcast SEO)
- Be in more places. (Syndicate your content. Medium, YouTube, blog, etc.)
- Use hashtags.
- Create better social media content, like video snippets of your podcast.
- Pay for awareness. (Use ads, only when you’re ready.)
Find me later if you want to ‘talk shop’ about some more advanced topics.

Getting someone to like you.
Or at least try to.

Life hack! How to get people to like you...
- Be authentic.
- Be helpful.
- Be human.
- Be present.

Good example.

Bad example.

People like open doors.

Ask questions!
TACTIC - Try this.

No more
donotreply@yourcompany.com

Read your bad reviews out loud.
TACTIC - Try this.

“Good marketing is
talking WITH your
audience–
not AT your
audience.” -
@_RebeccaLex

“Good marketing is
talking WITH your
audience–
not AT your
audience.” -
@_RebeccaLex
Yo, it’s another TWEETABLE. ;) #MAPCon #Podcaster #WhatWhat

BOOK:
Hug Your
Haters
By Jay Baer

Don’t be the hero, be the guide.

CONCEPT:
The Hero’s
Journey
Joseph Campbell
Source:
https://designingsomething.com

Source: Pinterest

Mark Asquith… the Yoda of entrepreneurs.

Create an email-gated resource.

Stefan Roots - Dirty Water Dude

Use Google Docs to create a summary of these episodes.

Provide value while building authority.

We do this with email automation.

Make automated messages feel human.

● Social proof.
● Publishing regularly. Was your last episode in 2015?
● Developing consistent branding.
● Having your own domain name / website.
Other things that create trust...

Why this is important...
you@yourdomain.com
www.yourdomain.com
yourshow@gmail.com
yourshow.podbean.com

Focus on quality content / audio.

BOOK:
Influence
By Robert Cialdini

At this point I’m either over time or
running out of time.
Here’s what we learned...

tomtatejr.com/mapconslides
Get the slides plus FREE bonus stuff
like AWeber’s PM17
Podcaster’s Content Bundle

Congratulations– You're a Marketer, Now - Mid-Atlantic Podcast Conference

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