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LAND GRAB:HOW TO WIN BUSINESS FROM YOUR COMPETITORS

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HOW TO WIN BUSINESS FROM YOUR COMPETITORS USING GOOGLE PPC.

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LAND GRAB:HOW TO WIN BUSINESS FROM YOUR COMPETITORS

  1. 1. LAND GRAB:HOW TO WIN BUSINESS FROM YOUR COMPETITORS TANESHA STAFFORD // ARMCHAIR MARKETING // @Tanesha_Marie
  2. 2. I CAN READ YOUR MIND
  3. 3. INTERNET MAGICIANS NEVER REVEAL THEIR TRICKS
  4. 4. It isn’t profound...
  5. 5. It isn’t new...
  6. 6. It isn’t rocket science...
  7. 7. IT WILL NOT BLOW YOUR MIND
  8. 8. A FEW THINGS THAT I FIND KINDA COOL
  9. 9. LIKE, REALLY COOL.
  10. 10. It all started here...4th Sept, 1998, California.
  11. 11. SERPs Sounds like slurps. Or a disease you really don’t want. These change more than donald trump changes his stories. Same, good ol’ taste!
  12. 12. “What’s best for the user?” 2003 2018 2019 A timeline, YES! Oh boy! “Let’s organize the world's information and make it universally accessible and useful.” Don’t trust this shit bag. RICH. BITCHES. “ADS… ADS EVERYWHERE!” “Please send us content and do our dance to help us figure out how to make this baby work!”
  13. 13. How did we not see this coming?
  14. 14. He’s clearly fucking drunk. TOP 3 FACTS ABOUT GOOGLEBOT. FACT. No hands*. (*suggests previously punished medieval thief). Producing flowers from up your sleeve is magician-like*. *We should have known he would tell us to look at one thing and reveal another. 1 fact about GoogleSpider. Spiders are really scary and even if they smile at you, they can still bite.
  15. 15. LET’S JUST KEEP AN OPEN MIND, EH? “In the end, the trees chose the axe to lead them because it looked most like them”. Work these bitches hard. Remember that it’s our choice to dance for money, so let’s keep it ‘Make Money’ focussed. No money. No dancey.
  16. 16. The picture they’ll paint.
  17. 17. Google Adwords Of the ‘above-the-fold’ area in Google SERPS is PAID SEARCH ADVERTISING.85% PAY TO PLAY
  18. 18. JUST TO BE CLEAR; I’M NOT AN SEO BASHER. MY BEST FRIEND’S AN SEO’ER. But PPC is your fastest way to exponential & Instant competitor customer conquesting. So we’re going to science* the shit out of some settings to make more money. *Not really any science, I just wanted to sound cool.
  19. 19. GOOGLE & FACEBOOK ADVERT CLICKERS ORGANIC (SEO) CLICKERS 1 2 64.6% Wordstream Research 35.4% Wordstream Research
  20. 20. Google makes approximately $100,000,000 a day from Adwords.
  21. 21. $96 BILLION IN CASH RESERVES. FROM ADVERTS. IN PLAIN VANILLA.
  22. 22. Ad
  23. 23. ONE MASSIVE, GIANT, BIG, LANDGRAB.
  24. 24. SHOW OUR ADVERTS WHERE THE MOST ACTIVE, IN MARKET, CUSTOMERS WILL SEE THEM.
  25. 25. OK SO LET’S GO LAND GRAB. Basically me at work. My adverts. My competition's back yard
  26. 26. NUMBER OF DAYS I WANTED TO TALK ABOUT STRATEGIES TO CONQUEST BUSINESS FROM COMPETITORS.
  27. 27. I AIN’T GOING DOWN TODAY... So you got 5 (ish)
  28. 28. USERS ARE... SELFISH MOTHER-FUCKERS Number 1 Illustration purposes only - I’m sure she’s bloomin’ lovely. OUR JOB IS TO SERVE THEM.
  29. 29. OUR JOB IS TO SERVE THEM SKAGSingle Keyword Ad Groups
  30. 30. Advertising is just advertising, unless it adds value to a users life. Dave Trott.
  31. 31. MAKE YOUR MILKSHAKE BRING ALL THE BOYS TO THE YARD. Number 2 Kellis 2003
  32. 32. LOCATION, LOCATION, LOCATION. 80% According to a study by DMI, 80 percent of shoppers used a mobile phone inside of a physical store.
  33. 33. Number 3
  34. 34. USE NAUGHTY KEYWORDS Number 4 DO YOUR RESEARCH
  35. 35. ‘Cancel-it’-keywords Cancel <competitor> membership Cancel <competitor> subscription Cancel <competitor> account How to cancel <competitor>
  36. 36. DEALZ money off <competitor> <competitor> discount code <competitor> discount voucher
  37. 37. The secret lives of others 2016. BE A BORDER LINE SNEAK. Number 5
  38. 38. Identify Ad Schedules USE TOOLS TO SEE WHEN YOUR COMPETITORS AREN’T APPEARING
  39. 39. Identify under budget campaigns. Look dear, it’s the pub.
  40. 40. BECAUSE MONEY DOESN’T GROW ON TREES
  41. 41. Well.. not always anyway.
  42. 42. LET’S CALL IT DAY @Tanesha_Marie I NEED FRIENDS

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