1. IPC Media
• IPC Media is a British publishing company founded in 1968, it’s most
famous publication is NME (New Musical Express) Magazine, as well
as a whole plethora of magazines covering various genres, for a wealth
of audiences. Their magazines are now digital and in print – they have
a circulation of 350 million copies a year, one of, if not, the largest in
country.
2. A Brief History of IPC
• Established in 1963, IPC was founded after various
newspaper companies merged to form one company,
originally called Fleetway – IPC was conceived in 1968.
During World War Two, the women magazines the
independent companies before IPC produced were
essential to keeping morale up in these turbulent years.
3. Their Publications
• IPC manage various publications – over 70 different magazines! Within these, the IPC
website divides these publications into 7 categories:
• - Country Life & Equestrian (Country Life)
• - Fashion & Beauty (Marie Claire)
• - Home Interest (25 Beautiful Homes)
• - Lifestyle (Essential)
• - Sport & Leisure (Soccer World)
• - Women’s Weekly (Woman’s Own)
• - Music & Young Men (NME)
4. NME
• Launched in 1952, NME Magazine quickly became the most popular
weekly music magazine in the country. Their demographic is 16-24
year olds. In 2013, the magazine had a print circulation of just over
18000, which may seem rather modest but with the rise of the digital
magazine (fig. unknown) it makes it look slightly better. One of the
last remaining ‘old school music weeklies’ NME focuses on the
rock/indie genre. In more modern times, the magazine has been
frequently been criticised for ‘obsessing’ over a particular band or
artist, whilst not featuring other elements of the genre. In the last
decade, Arctic Monkeys have been the prime focus of NME, causing
annoyance to some readers. In it’s heyday, NME had a circulation of
over 300000 copies!
5. World Soccer
• World Soccer has been on our shelves every month since 1960 and is
still going strong today. The IPC website describes their audience as
“Male Football Enthusiasts aged 18-30”. As the title suggests, the
magazine is about football, featuring interviews with those involved in
the professional game, photos from recent games/events and analytic
features on the beautiful game. The average age of those who read
‘World Soccer’ is around 26. The Magazine has a circulation of
approx. 30000 copies a month compared to the 12000 of rival
publication FourFourTwo.
6. World Soccer
• World Soccer has been on our shelves every month since 1960 and is
still going strong today. The IPC website describes their audience as
“Male Football Enthusiasts aged 18-30”. As the title suggests, the
magazine is about football, featuring interviews with those involved in
the professional game, photos from recent games/events and analytic
features on the beautiful game. The average age of those who read
‘World Soccer’ is around 26. The Magazine has a circulation of
approx. 30000 copies a month compared to the 12000 of rival
publication FourFourTwo.
