Axa Assurance Maroc - Insurer Innovation Award 2024
Proposal film idea 1
1. Film Proposal
Date Film The Lucky Note
Rationale
Target audience:
• Age
• Gender
• Social Class
• Lifestyle Grouping
Over 12 years old to understand what the £5 represents.
Either Male or Female
Working Class
Overall theme:
• What is the basic underlying
message.
It is showing that people can change for the worse because of
greed if put in certain situations.
What does it need to say about:
• People
• Situations
• The world we live in
A lot of people would rather take money over appreciation for
doing something nice for someone.
It shows that the world is full of selfish people.
How long will it last: 2 minutes
How will the film be seen:
• On television
• On DVD
• On the internet
It will be seen on the internet.
What research did you do:
• To help you develop the
characters
• To make the idea credible to the
viewer
I researched how greed can change people.
Treatment
Synopsis:
• What is the overall plot
• What happens in each scene
• Where is each scene set
Someone drops a £5 note, someone sees this shouts to him to
stop. He starts running, chase scene begins through multiple
locations. Cuts from both characters perspectives and you can
hear what they are thinking. Includes 3rd
person and 1st
person
shots. Involves parkour. Finally catches up to him in the arcades
shopping mall and says “You dropped this” While he hands it
over he sees it has a rare code and is worth a lot. He puts it back
into his pocket, starts to jog away and says “No need to
apologize” Other guy says “Hey wait!” and starts to run. Camera
cuts of as another chase begins.
Locations
Ashton Mall
Arcades car park
Dark alleyway
Setting:
• Past
The film is set in the present day.
2. • Present
• Future
Narrative structure:
• Linear or non linear
• Single or multi strand
• Open or closed narrative
My story is linear.
My story is closed narrative.
Genre:
• E.g. Comedy, Serious drama,
Horror, Action, Fantasy
Comedy