COMM-201 Presentation

1. How Twitter Changed the
MLB All-Star Game & the
Girl Scouts
Tom
By, Tom Cronin, 11/6/18

2. Quick Notes on Twitter
• Twitter was founded on March 21st, 2006
• Twitter’s headquarters are in San Francisco, California
• Twitter is currently a stock on the NYSE, with its ticker name TWTR
• The logo of Twitter was designed because of legendary NBA player
Larry Bird
• Source: https://www.entrepreneur.com/article/272803

3. WhereTwitter is Today in 2018
• There are over 69 million Twitter users in the U.S.
• 80% of Twitter users access the platform on a mobile device, and 93%
of video views are on mobile
• Twitter can handle 18 quintillion user accounts
• Source: https://www.omnicoreagency.com/twitter-statistics/

4. History of the MLB All-Star Game
• Also known as the “Midsummer Classic”, it is played in July
• The best players from the A.L. play against the N.L.
• July 6th, 1933, was the first ASG
• From 2003 - 2017 the ASG decided home field advantage in the World Series
• The 2019 ASG is in Cleveland, Ohio
• Source: https://www.cnn.com/2013/06/05/us/mlb-all-star-game-fast-
facts/index.html

5. Fan Voting & the All-Star Game
• Fans can vote for each position on the field except the pitchers for the ASG starters
• Typically, the team that won the World Series the previous year, gets a lot of ASG
player votes with fan engagement at a high
• Before the late 90’s & early 2000’s,fans used to vote through an actual ballot.
• In 2015 the ballot went strictly digital. In year one of the change, vote totals went up
from 27.4M to 620M
• Source: https://frntofficesport.com/digital-social-transform-mlb-all-star/

6. The Final Vote
• Created in 2002
• Twitter became the main place for the engagement of the Final Vote
• Five players are selected from each league who did not make the final cut,
with one being awarded a spot from both the A.L. & N.L.
• Teams get very compeitive on Twitter, creating Hashtags for online
campaigns for their player & creating “partnerships” with other clubs
• Source: https://frntofficesport.com/digital-social-transform-mlb-all-star/

7. All-Star Game Twitter Updates

8. The Girl Scouts
• The Girl Scouts are a 100 year-old non-profit organization
• The focus of the Girl Scouts is on young girls having the capacity to do
great work in the community & beyond
• Have a strong reputation for great cookies
• Source: https://digitalmarketinginstitute.com/en-us/blog/5-
successful-social-media-campaigns-you-can-learn-from

9. How the Girl Scouts Used Twitter
• The Girl Scouts had two objectives in mind, gain traction on their website and on their
mobile app
• The @GirlScouts Twitter account used a Twitter App Install campaign that had an "App
Card“
• The App Card allowed Twitter users to simply access the app through their Twitter feed
• They gained 19,500+ app installations that were from Twitter
• Source: https://digitalmarketinginstitute.com/en-us/blog/5-successful-social-media-
campaigns-you-can-learn-from

10. The App Card

11. Sources
• https://www.entrepreneur.com/article/272803
• https://www.omnicoreagency.com/twitter-statistics/
• https://www.cnn.com/2013/06/05/us/mlb-all-star-game-fast-
facts/index.html
• https://frntofficesport.com/digital-social-transform-mlb-all-star/
• https://digitalmarketinginstitute.com/en-us/blog/5-successful-social-
media-campaigns-you-can-learn-from

12. Thank You!