PinterestSocial Media Marketing & Communication Mai Hayashi
What is Pinterest? History -Developed and started a closed beta version inDecember 2009 (Invitation-only site) -Launched in March 2010 -Founders -Ben Silbermann, Paul Sciarra, andEvan Sharp
"Pinterest is a virtualpinboard, Pinterest allows you toorganize and share all the beautifulthings you find on the web. You canbrowse pinboards created by otherpeople to discover new things andget inspiration and get inspirationfrom people who share your interest "
What is Pinterest Cont’d Summary -10.4 million registered users -Choose a connection with either facebook orTwitter -retaining and engaging users as much as two tothree times as efficiently as Twitter was at a similartime in history
How to Enjoy Pinterest “Pin it!” -drag or add it to the bookmark barhttp://www.youtube.com/watch?v=gRwy0mOAJ7U -Smart phone
How to Enjoy Pinterest Cont’dCreate your own pinboard! -Erikka Sue http://pinterest.com/er1kka/
Fun Facts about Pinterest (Statistics) US -97% of Pinterest users are women -age 25-34 are the biggest demographic -Top interests on Pinterest:crafts, gifts, hobbies/leisure, interiordesign, fashion designers/collections
UK -the majority of Pinterest is male, and the ratiois 55(male) to 45(female). -Top interests on Pinterest: venturecapital, blogging resources, crafts, Webstats/analytics, SEO/marketing
Fun Facts Cont’d More than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2,000,000 members). Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota)
Fun Facts Cont’d The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook Daily Pinterest users have increased by more than 145 percent since the beginning of 2012
Top Corporate Companies Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), Whole Foods (14,217 followers), Better Homes and Gardens (15,127 followers), Kate Spade (16,371 followers), Etsy (53,784 followers)
Sports Teams Boston Red Sox http://pinterest.com/bostonredsox/ Boston Celtics http://pinterest.com/bostonceltics17/-Engaging with their fans and promotingtheir gears.
ESPN ESPN PR http://pinterest.com/espnpr/ NBA on ESPN http://pinterest.com/nbaonespn/
College NYU http://pinterest.com/srcnyu/ USC http://pinterest.com/uscbookstores/?d University of Mount Union http://pinterest.com/purpleraiders/
More About Pinterest Vimeohttp://vimeo.com/- “Pin It!” bookmarklet now supports videos from Vimeo ・Make the brands look more professional
Suggestions Engagement and embracement are still necessary. The number of “Pin it!” gauges your passion to tap into the groundswell. Pinterest is growing and getting bigger and bigger, but consider if you really need to launch your own account Be strategic.
References Vimeohttp://www.prnewsonline.com/watercooler/Pinterest-Adds-Vimeo-Integration_16297.html Why Pinterest is 2012s hottest websitehttp://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.html 7 ways to use Pinterest to promote your businesshttp://www.prdaily.com/Main/Articles/10760.aspx 17 Pinterest stats to show your boss or clienthttp://www.prdaily.com/Main/Articles/10905.aspx 7 ways Pinterest can boost your SEOhttp://www.prdaily.com/Main/Articles/10896.aspx