1. 1
By Jeri Quinn, Driving Improved Results 4/5/2017
EVALUATING MY
OPTIONS FOR
REVENUE GROWTH
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INTRO
JERI QUINN
• Serial Entrepreneur
• Currently a business/executive coach/consultant
with a practice based in neuroscience
• President of Driving Improved Results
• Co-Founder of the Business Divorce Institute
• Author of the Customer Loyalty Playbook, 12
Game Strategies to Drive Improved Results in Your
Business
• Facilitator of entrepreneurial programs for the city
of New York
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SECTION 1:
PRODUCT OR SERVICE /
MARKET MATRIX
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2. 2
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SECTION 1: PRODUCT OR SERVICE/MARKET MATRIX
Products / Services
Existing New
Markets
New A B
Existing C D
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EXISTING PRODUCTS/SERVICES TO EXISTING MARKETS
C
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EXISTING PRODUCTS/SERVICES TO NEW MARKETS
A
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NEW PRODUCTS/SERVICES TO EXISTING MARKETS
D
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NEW PRODUCTS/SERVICES TO NEW MARKETS
TINY HOME BUILDERS
B
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SECTION 2:
CUSTOMER EXPERIENCE
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4. 4
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SECTION 2: CUSTOMER EXPERIENCE
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CREATING A DELIGHTFUL CUSTOMER EXPERIENCE
Strategic Planning &
Strategic Alliances
Sales Marketing
The work of the business
Admin
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SECTION 3:
CREATING ALLIANCES
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5. 5
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SECTION 3: CREATING ALLIANCES
• Who is Your Target Market?
• Who else addresses the same target market?
• These are your Strategic Alliance Partners
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SECTION 3: CREATING ALLIANCES
• What are the qualities of a good candidate?
• Who don’t you want as an alliance partner?
• What could your alliance look like?
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SECTION 3: CREATING ALLIANCES
• Starbucks and Barnes & Noble
• Apple with Sony, Motorola, AT&T
• Lilly partners with the Belgium-based company
Galapagos to develop treatments for osteoporosis
• Snapchat & Square’s Snapcash
6. 6
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SECTION 4:
WHAT IS A BLUE
OCEAN STRATEGY?
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SECTION 4: WHAT IS A BLUE OCEAN STRATEGY?
• Cirque de Soleil
• Barnes & Nobles
• Starbucks
• Yellow Tail Wine
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HOW CAN YOU BE A DISRUPTER AND MAKE YOUR COMPETITION IRRELEVANT?
• Value your customer wants
• Value your customer doesn’t want
• Mixing two things taking the best aspects of each
• Do your research
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SECTION 5:
SALES DISTRIBUTION
INCLUDING FRANCHISING
AND LICENSING
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SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING
AND LICENSING
• Franchising
• Licensing
• Sales Distribution
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MAKING CHOICES
• Short term things to try?
• Long Term strategy?
• What did you see work in a different industry?
• When will you start?
