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1. By Jeri Quinn, Driving Improved Results 4/5/2017
EVALUATING MY
OPTIONS FOR
REVENUE GROWTH

2. 2Proprietary and Confidential, ITAC
INTRO
JERI QUINN
• Serial Entrepreneur
• Currently a business/executive coach/consultant
with a practice based in neuroscience
• President of Driving Improved Results
• Co-Founder of the Business Divorce Institute
• Author of the Customer Loyalty Playbook, 12
Game Strategies to Drive Improved Results in Your
Business
• Facilitator of entrepreneurial programs for the city
of New York

3. 3Proprietary and Confidential, ITAC
SECTION 1:
PRODUCT OR SERVICE /
MARKET MATRIX
3

4. 4Proprietary and Confidential, ITAC
SECTION 1: PRODUCT OR SERVICE/MARKET MATRIX
Products / Services
Existing New
Markets
New A B
Existing C D

5. 5Proprietary and Confidential, ITAC
EXISTING PRODUCTS/SERVICES TO EXISTING MARKETS
C

6. 6Proprietary and Confidential, ITAC
EXISTING PRODUCTS/SERVICES TO NEW MARKETS
A

7. 7Proprietary and Confidential, ITAC
NEW PRODUCTS/SERVICES TO EXISTING MARKETS
D

8. 8Proprietary and Confidential, ITAC
NEW PRODUCTS/SERVICES TO NEW MARKETS
TINY HOME BUILDERS
B

9. 9Proprietary and Confidential, ITAC
SECTION 2:
CUSTOMER EXPERIENCE
9

10. 10Proprietary and Confidential, ITAC
SECTION 2: CUSTOMER EXPERIENCE

11. 11Proprietary and Confidential, ITAC
CREATING A DELIGHTFUL CUSTOMER EXPERIENCE
Strategic Planning &
Strategic Alliances
Sales Marketing
The work of the business
Admin

12. 12Proprietary and Confidential, ITAC
SECTION 3:
CREATING ALLIANCES
12

13. 13Proprietary and Confidential, ITAC
SECTION 3: CREATING ALLIANCES
• Who is Your Target Market?
• Who else addresses the same target market?
• These are your Strategic Alliance Partners

14. 14Proprietary and Confidential, ITAC
SECTION 3: CREATING ALLIANCES
• What are the qualities of a good candidate?
• Who don’t you want as an alliance partner?
• What could your alliance look like?

15. 15Proprietary and Confidential, ITAC
SECTION 3: CREATING ALLIANCES
• Starbucks and Barnes & Noble
• Apple with Sony, Motorola, AT&T
• Lilly partners with the Belgium-based company
Galapagos to develop treatments for osteoporosis
• Snapchat & Square’s Snapcash

16. 16Proprietary and Confidential, ITAC
SECTION 4:
WHAT IS A BLUE
OCEAN STRATEGY?
16

17. 17Proprietary and Confidential, ITAC
SECTION 4: WHAT IS A BLUE OCEAN STRATEGY?
• Cirque de Soleil
• Barnes & Nobles
• Starbucks
• Yellow Tail Wine

18. 18Proprietary and Confidential, ITAC
HOW CAN YOU BE A DISRUPTER AND MAKE YOUR COMPETITION IRRELEVANT?
• Value your customer wants
• Value your customer doesn’t want
• Mixing two things taking the best aspects of each
• Do your research

19. 19Proprietary and Confidential, ITAC
SECTION 5:
SALES DISTRIBUTION
INCLUDING FRANCHISING
AND LICENSING
19

20. 20Proprietary and Confidential, ITAC
SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING
AND LICENSING
• Franchising
• Licensing
• Sales Distribution

21. 21Proprietary and Confidential, ITAC
MAKING CHOICES
• Short term things to try?
• Long Term strategy?
• What did you see work in a different industry?
• When will you start?

22. 22Proprietary and Confidential, ITAC
OUR NEXT SPEAKERS
Paul Storch (Summit Appliance)Paula Rimer (Crepini)