Week 03_Sales

•

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Tokunbo Anifalaje

Sales

Business

By Jeri Quinn, Driving Improved Results 4/5/2017
EVALUATING MY
OPTIONS FOR
REVENUE GROWTH

3Proprietary and Confidential, ITAC
SECTION 1:
PRODUCT OR SERVICE /
MARKET MATRIX
3

4Proprietary and Confidential, ITAC
SECTION 1: PRODUCT OR SERVICE/MARKET MATRIX
Products / Services
Existing New
Markets
New A B
Existing C D

5Proprietary and Confidential, ITAC
EXISTING PRODUCTS/SERVICES TO EXISTING MARKETS
C

6Proprietary and Confidential, ITAC
EXISTING PRODUCTS/SERVICES TO NEW MARKETS
A

7Proprietary and Confidential, ITAC
NEW PRODUCTS/SERVICES TO EXISTING MARKETS
D

8Proprietary and Confidential, ITAC
NEW PRODUCTS/SERVICES TO NEW MARKETS
TINY HOME BUILDERS
B

9Proprietary and Confidential, ITAC
SECTION 2:
CUSTOMER EXPERIENCE
9

10Proprietary and Confidential, ITAC
SECTION 2: CUSTOMER EXPERIENCE

11Proprietary and Confidential, ITAC
CREATING A DELIGHTFUL CUSTOMER EXPERIENCE
Strategic Planning &
Strategic Alliances
Sales Marketing
The work of the business
Admin

12Proprietary and Confidential, ITAC
SECTION 3:
CREATING ALLIANCES
12

13Proprietary and Confidential, ITAC
SECTION 3: CREATING ALLIANCES
• Who is Your Target Market?
• Who else addresses the same target market?
• These are your Strategic Alliance Partners

14Proprietary and Confidential, ITAC
SECTION 3: CREATING ALLIANCES
• What are the qualities of a good candidate?
• Who don’t you want as an alliance partner?
• What could your alliance look like?

15Proprietary and Confidential, ITAC
SECTION 3: CREATING ALLIANCES
• Starbucks and Barnes & Noble
• Apple with Sony, Motorola, AT&T
• Lilly partners with the Belgium-based company
Galapagos to develop treatments for osteoporosis
• Snapchat & Square’s Snapcash

16Proprietary and Confidential, ITAC
SECTION 4:
WHAT IS A BLUE
OCEAN STRATEGY?
16

17Proprietary and Confidential, ITAC
SECTION 4: WHAT IS A BLUE OCEAN STRATEGY?
• Cirque de Soleil
• Barnes & Nobles
• Starbucks
• Yellow Tail Wine

18Proprietary and Confidential, ITAC
HOW CAN YOU BE A DISRUPTER AND MAKE YOUR COMPETITION IRRELEVANT?
• Value your customer wants
• Value your customer doesn’t want
• Mixing two things taking the best aspects of each
• Do your research

19Proprietary and Confidential, ITAC
SECTION 5:
SALES DISTRIBUTION
INCLUDING FRANCHISING
AND LICENSING
19

20Proprietary and Confidential, ITAC
SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING
AND LICENSING
• Franchising
• Licensing
• Sales Distribution

21Proprietary and Confidential, ITAC
MAKING CHOICES
• Short term things to try?
• Long Term strategy?
• What did you see work in a different industry?
• When will you start?

22Proprietary and Confidential, ITAC
OUR NEXT SPEAKERS
Paul Storch (Summit Appliance)Paula Rimer (Crepini)

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

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Cracking the Cultural Competence Code.pptx

Week 03_Sales

1. By Jeri Quinn, Driving Improved Results 4/5/2017 EVALUATING MY OPTIONS FOR REVENUE GROWTH

2. 2Proprietary and Confidential, ITAC INTRO JERI QUINN • Serial Entrepreneur • Currently a business/executive coach/consultant with a practice based in neuroscience • President of Driving Improved Results • Co-Founder of the Business Divorce Institute • Author of the Customer Loyalty Playbook, 12 Game Strategies to Drive Improved Results in Your Business • Facilitator of entrepreneurial programs for the city of New York

3. 3Proprietary and Confidential, ITAC SECTION 1: PRODUCT OR SERVICE / MARKET MATRIX 3

4. 4Proprietary and Confidential, ITAC SECTION 1: PRODUCT OR SERVICE/MARKET MATRIX Products / Services Existing New Markets New A B Existing C D

5. 5Proprietary and Confidential, ITAC EXISTING PRODUCTS/SERVICES TO EXISTING MARKETS C

6. 6Proprietary and Confidential, ITAC EXISTING PRODUCTS/SERVICES TO NEW MARKETS A

7. 7Proprietary and Confidential, ITAC NEW PRODUCTS/SERVICES TO EXISTING MARKETS D

8. 8Proprietary and Confidential, ITAC NEW PRODUCTS/SERVICES TO NEW MARKETS TINY HOME BUILDERS B

9. 9Proprietary and Confidential, ITAC SECTION 2: CUSTOMER EXPERIENCE 9

10. 10Proprietary and Confidential, ITAC SECTION 2: CUSTOMER EXPERIENCE

11. 11Proprietary and Confidential, ITAC CREATING A DELIGHTFUL CUSTOMER EXPERIENCE Strategic Planning & Strategic Alliances Sales Marketing The work of the business Admin

12. 12Proprietary and Confidential, ITAC SECTION 3: CREATING ALLIANCES 12

13. 13Proprietary and Confidential, ITAC SECTION 3: CREATING ALLIANCES • Who is Your Target Market? • Who else addresses the same target market? • These are your Strategic Alliance Partners

14. 14Proprietary and Confidential, ITAC SECTION 3: CREATING ALLIANCES • What are the qualities of a good candidate? • Who don’t you want as an alliance partner? • What could your alliance look like?

15. 15Proprietary and Confidential, ITAC SECTION 3: CREATING ALLIANCES • Starbucks and Barnes & Noble • Apple with Sony, Motorola, AT&T • Lilly partners with the Belgium-based company Galapagos to develop treatments for osteoporosis • Snapchat & Square’s Snapcash

16. 16Proprietary and Confidential, ITAC SECTION 4: WHAT IS A BLUE OCEAN STRATEGY? 16

17. 17Proprietary and Confidential, ITAC SECTION 4: WHAT IS A BLUE OCEAN STRATEGY? • Cirque de Soleil • Barnes & Nobles • Starbucks • Yellow Tail Wine

18. 18Proprietary and Confidential, ITAC HOW CAN YOU BE A DISRUPTER AND MAKE YOUR COMPETITION IRRELEVANT? • Value your customer wants • Value your customer doesn’t want • Mixing two things taking the best aspects of each • Do your research

19. 19Proprietary and Confidential, ITAC SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING AND LICENSING 19

20. 20Proprietary and Confidential, ITAC SECTION 5: SALES DISTRIBUTION INCLUDING FRANCHISING AND LICENSING • Franchising • Licensing • Sales Distribution

21. 21Proprietary and Confidential, ITAC MAKING CHOICES • Short term things to try? • Long Term strategy? • What did you see work in a different industry? • When will you start?

22. 22Proprietary and Confidential, ITAC OUR NEXT SPEAKERS Paul Storch (Summit Appliance)Paula Rimer (Crepini)

Week 03_Sales

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