در این ارائه پیمان فخاریان در دانشگاه صنعتی شریف در همایش رهبران رشد از یکتانت و عوامل رشد آن صحبت می‌کند

1. MARKETER ON THE EDGE:
Growth Leaders

2. GROWTH LEADER : Payman Fakharian
‫فخاریان‬ ‫پیمان‬

3. HELLO!I am Peyman Fakharian
a member of the Yektanet team

4. 1 GETING STARTED

5. You heard about Yektanet
growth:
∎ Largest ad network in Iran in
1.5 years
∎ Biggest Iran businesses
∎ Biggest publishers
□ Also small businesses! 
∎ Introducing new advertising
channels every two month

6. 5447
Yektanet Happy Customers

7. 1.1
Getting insight about your market
Only focus on PROBLEMS. If
you can resolve the issues, and
find your paying customers,
you win!

8. Make & Break!

9. 1.2
But what about the 100
customers?

10. 2 SALES FUNNEL

11. 2.1 Right marketing
channels

12. Sales in Yektanet
• Finding your customers
• Word of mouth
• In person meeting
• CRM

13. 2.2 Your product is
everything!

14. product in Yektanet
• CRM: user feedbacks
• Strategic plan: we want to push users
• User NEEDs: we listen to what users
WANT, but we only implement
what they NEED.

15. 2.3 What do
Yektanet
customers do?
Some of Yektanet’s happy customers 

16. Marketing Channels
Offline
• I don’t have any experience in that area, so let’s skip it!
Online
• Banners
• Native ads
• Retargeting
• Content-based ads
• Video
• Social networks

17. Banners

18. Native Ads

19. Let’s do some AB tests!
‫وزن‬ ‫کاهش‬ ‫ماهه‬ ‫دو‬ ‫برنامه‬5‫تا‬
10‫یلدا‬ ‫شب‬ ‫تا‬ ‫کیلویی‬
‫وزن‬ ‫کاهش‬ ‫ماهه‬ ‫دو‬ ‫برنامه‬5‫تا‬
10‫یلدا‬ ‫شب‬ ‫تا‬ ‫کیلویی‬

20. Let’s do some AB tests!
‫ها‬ ‫بالش‬ ‫جدید‬ ‫سلایر‬ ‫تماشای‬
‫ها‬ ‫بچه‬ ‫برای‬
‫عموپورنگ‬ ‫جدید‬ ‫سلایر‬ ‫تماشای‬
‫ها‬ ‫بچه‬ ‫برای‬

21. Let’s do some AB tests!
‫قلب‬ ‫مادر‬ ‫فیلم‬ ‫آنالین‬ ‫تماشای‬
‫گلزار‬ ‫محمدرضا‬ ‫بازی‬ ‫با‬ ‫اتمی‬
‫قلب‬ ‫مادر‬ ‫فیلم‬ ‫آنالین‬ ‫تماشای‬
‫گلزار‬ ‫محمدرضا‬ ‫بازی‬ ‫با‬ ‫اتمی‬

22. Let’s do some AB tests!
‫سبز‬ ‫قهوه‬Solace ‫ضامن‬
‫اندامی‬ ‫خوش‬
،‫بنوش‬ ‫سبز‬ ‫قهوه‬۶۰٪‫تخفیف‬
‫اندامی‬ ‫خوش‬

23. Let’s do some AB tests!
‫رو‬ ‫اپ‬‫دلت‬ ‫چی‬ ‫هر‬ ‫کن‬ ‫نصب‬
‫مصرف‬ ‫بدون‬ ‫و‬ ‫رایگان‬ ‫میخواد‬
‫ببین‬ ‫فیلم‬ ‫اینترنت‬
‫اپ‬‫دلت‬ ‫چی‬ ‫هر‬ ‫کن‬ ‫نصب‬ ‫رو‬
‫مصرف‬ ‫بدون‬ ‫و‬ ‫رایگان‬ ‫میخواد‬
‫ببین‬ ‫فیلم‬ ‫اینترنت‬

24. Let’s do some AB tests!
iPhone۸‫مناسب‬ ‫قیمت‬ ‫با‬ ‫را‬
‫نمایید‬ ‫خریداری‬.
‫انگیز‬ ‫شگفت‬ ‫های‬ ‫مزایده‬
iPhone 8 ‫ندهید‬ ‫دست‬ ‫از‬ ‫را‬!!

25. CTR is not everything
RIGHT KPI!

26. Content-based ads
• Wrong assumption
• But works in some situations
• When your target audience really reads
the content you want to target
• When lots of people reading that content
really looks for your product.

27. Video
case of Yektanet FAILURE!

28. Video

29. Video

30. Video

31. Why Yektanet video product failed?

32. Retargeting

33. Why you should do retargeting?
• Branding
• Users almost forget about you
• Building trust
• Conversion, transactions, etc.
• Your competitors:
• There is no user royalty anymore.
• Better service (product & CRM) wins.

34. Which one is the right marketing
channel for our business?

35. 2.4 Yektanet
Analytics
for you!

36. Google Analytics Suite

37. Yektanet Analytics

38. Yektanet Analytics

39. Mobile

40. Desktop

41. 3 Scaling

42. 3.1 If your targeted
customers use (and
pay for) your product,
SCALE!

43. Culture is everything!

44. 4 Engagement

45. 4.1 Your competitors
We are not the first ad network in Iran
• Sabavision
• Anetwork
• Fastclick
• Clickyab
• Tapsell
• And lots of other businesses…

46. USER NEED

47. Nothing wrong to investigate
your competitors, but do not
COPY them.
You need competitive
advantage.

48. ∎ You build a fantastic product
∎ You market it really well
∎ People love it
Suddenly, your competitors want to
∎ Steal your user
∎ Copy your product…

52. …
Just IGNORE them and
remember to ALWAYS do your
job:
Building the best product

53. 4.2 Loyalty
I believe there is no such thing anymore, in lots of startup
cases

54. Better service wins the all
∎ Competitors
∎ User satisfaction
□ One unsatisfied customer is not only one
unsatisfied customers
∎ Swithing cost

55. Thank you