your Data-Driven Marketing partner
Tell the customer story
thanks to your data
"Numbers have an important story to tell.
They rely on you to give them a voice."
All about Customer Experience Analytics
The data emergence
The amount of data collected across sources, digital or
not, become increasingly high.
The merge of these data sources is a powerful way to
plan a strategy in this new digital world.
It aimed at providing much more interesting things to
various segment, to reach a better return on investment
and oﬀer to the customer a perfect experience.
#1 Tell the customer
By tracking the full lifecycle and
identifying all touch points
Data visualisation for beautiful stories
Translate data into beautiful dashboard containing a story
& take better and quicker marketing decisions
Once upon a time…
#2 - Leverage the
By merging the data and creating
Multiple data sources
Track the engagement and customer value and highlight trends by merging
data coming from various sources:
Web Analytics - Advertising - CRM - CMS - Apps - Marketing automation -
Testing tools - Email campaign
We do it with your tools:
#3 - Reach your goals
By giving the relevant content to
the right person at the right time
via the right channel
Translate data into insights
Answer customer needs
Interact with your customer
Offer personalised experience
Training, coaching & support
IT audit & Solutions
Why – Business perspectives
What – Business activities
When – Business events
How to – Business rules
Data analytics types
What are people looking for?
What does your target search?
What are the sector’s trends?
What is the perception of your brand/organisation?
What are the negatives topics?
What is the campaign’s eﬀect?
How long do users stay on your website?
How they interact with the website?
Which sources are more often used?
From business needs to data
Dimensions & metrics
Digital Analytics Maturity
Wave 4 Analytics vision
Translate data into
Act upon data
Time to discuss
+32 2 880 71 09