Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WeBlend, Data-Driven marketing partner

Tell the story of your customer thanks to your data and take accurate Marketing decisions.
Discover now how weBlend experts can guide you in the Data Jungle!

  • Be the first to comment

WeBlend, Data-Driven marketing partner

  1. 1. weBlend, your Data-Driven Marketing partner Tell the customer story thanks to your data
  2. 2. –S. Few "Numbers have an important story to tell. They rely on you to give them a voice."
  3. 3. Mixology All about Customer Experience Analytics
  4. 4. The data emergence The amount of data collected across sources, digital or not, become increasingly high.  ! The merge of these data sources is a powerful way to plan a strategy in this new digital world. ! It aimed at providing much more interesting things to various segment, to reach a better return on investment and offer to the customer a perfect experience.
  5. 5. #1 Tell the customer story By tracking the full lifecycle and identifying all touch points
  6. 6. Customer journey tracking Interest Purchase Experience Interaction Priority Advocacy Acquisition - Retention - Value
  7. 7. Data visualisation for beautiful stories Translate data into beautiful dashboard containing a story & take better and quicker marketing decisions Once upon a time…
  8. 8. #2 - Leverage the Customer Intelligence By merging the data and creating consolidated dashboards
  9. 9. Multiple data sources Track the engagement and customer value and highlight trends by merging data coming from various sources: Web Analytics - Advertising - CRM - CMS - Apps - Marketing automation - Testing tools - Email campaign We do it with your tools:
  10. 10. #3 - Reach your goals By giving the relevant content to the right person at the right time via the right channel
  11. 11. Translate data into insights Drive business Answer customer needs Improve awareness Build communities Interact with your customer Offer personalised experience
  12. 12. Methodology Focus on the measures that matter
  13. 13. Data-driven culture Training, coaching & support Change management Communication plan Responsibilities Staff engagement IT audit & Solutions mapping Dashboards Funnels 360° view Why – Business perspectives What – Business activities When – Business events How to – Business rules
  14. 14. Data analytics types Behavioural analytics What are people looking for? What does your target search? What are the sector’s trends? Content analytics What is the perception of your brand/organisation? What are the negatives topics? What is the campaign’s effect? Website analytics How long do users stay on your website? How they interact with the website? Which sources are more often used?
  15. 15. From business needs to data Vision Goals KPIs Dimensions & metrics
  16. 16. Data services What we deliver
  17. 17. Digital Analytics Maturity As-is To-be Wave 1 Wave 2 Wave 3 Wave 4 Analytics vision People Solutions Process Assessment Planning Analytics roadmap Delivery
  18. 18. Data working Business needs definition Tools selection Data mapping Data integration Single Customer view Data visualisation Segmentation Customer value Decision making Search Engine Marketing Content Marketing Social Marketing Marketing Automation CXM Connect data Translate data into insights Act upon data
  19. 19. Time to discuss +32 2 880 71 09