2. Tim Halden Page 2
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Director Marketing and Sales 2008 – 2010
Texas Power, LP Arlington, TX
• Expanded sales and customer service strategies that doubled residential customer base from
15,000 to 30,000 in 9-months.
• Led the sales and customer service functions for a 21st century call center; ranked #3 in JD Powers
and Associates 2009 Customer Service Survey for Texas Retail Electric Providers.
Manager Advertising and Retention 2007 - 2008
First Choice Power, LLC Irving, TX
• Recruited to re-design consumer loyalty/retention programs, improve targeted direct marketing
campaigns, and implement social media strategy for legacy retail electric provider.
• Managed process of re-creating customer database to fight Public Utility Commission allegation of
illegally renewing customers to new contracts without their consent; no penalty levied against
company.
Marketing Consultant 2005 – 2007
Halden Company Fort Worth, TX
• Assisted clients in assessing and improving their use of marketing technology. Created and
produced marketing collateral to position client’s products and services.
Director, Partnership Marketing 1999 – 2005
Dollar Rent A Car, Inc. Tulsa, OK
• Responsible for over 30 partnership/affinity/loyalty/client relationships, new business
development, promotion, marketing, sales, and retention program execution through use varying
channels including airline frequent flyer programs, Global Distribution Systems, travel agent
incentive programs and credit card loyalty clients.
• After major company restructuring, selected by senior management to participate on team to create
and implement a new corporate culture to invigorate morale.
EDUCATION
The University of Texas at Austin 1989
Red McCombs School of Business
Bachelors of Business Administration, Finance
• Vice President, Phi Chi Theta International Business Fraternity
• Concentration in Marketing
ORGANIZATIONS
Board of Directors 2007 - Present
Texas Exes Fort Worth Chapter Fort Worth, TX
Board of Directors 2009 - 2012
Casa Manana, Inc. Fort Worth, TX
Volunteer 2012 - Present
Cook Children’s Medical Center Fort Worth, TX
Grant Reviewer 2015 - Present
Arts Council of Fort Worth Fort Worth, TX