10. What “good” idea
does the trucking industry
need to kiss goodbye?
Is there a “bad” idea we need
to reconsider?
11.
12.
13. Trying to convince the
mass of a new idea is
useless. Convince
innovators and early
adopters first.
14.
15.
16.
17. Who are the early adopters
and innovators and how do
we engage them for
innovation and new thinking?
How can I reach the late
majority and laggards?