2. SURVEY RESULTS To find out if my rationale was understandable and up to
standard, I created a survey to find out what the viewers of
my rationale and target audience thought.
The first three questions all received the same response
from all participants, these questions were if they
understood who the client of my advert is, if my campaign
idea appealed to them and if my idea links to the brief.
Because they answered yes to all, it meant that they
enjoyed my campaign idea and therefore would be
interested in my documentary, while it also links to the brief
of the campaign.
The next two questions could be personalised so that they
could write their own answer. These questions included
what they liked and didn’t like about my rationale. When
asked what they liked the responses included my Pinterest
board, the colour scheme, it was detailed and nicely
presented. The only critiques were to speak more
confidently and directly, which I will try to do next time I
present. Because of these criticisms, there is nothing that I
need to add or change about my rationale.
