Unit 21 LO2 Section C

1. Legal and Ethical issues
• We will have to consider the rights behind the ‘Les Mis’ song that members of the performing arts
section will be singing, however due to the coursework being of educational purposes we have
fair rights, yet if the project was being produced properly we would have to contact this list of
people:
• Claude-Michel Schönberg’s rights/estate that licensed the composition
• A licensing company that can give us fair use of the music, by us paying royalties, e.g. Cameron Mackintosh ltd
• We will be recording both ‘Bring him home’ and ‘Do you hear the people sing’ as they are both
typical of the production, before choosing the audio with the best performance.
• We will have to include signed permission slips for all the (voice) actors used- similar to that of
VoxPops. Therefore it may be beneficial to use the same actors across some of the different
scenes.
• Additionally – especially for the print and audio/visual advertisement – we will have to take great
care not to include any copyrighted items or brands so as to avoid legal complications. We will
also have to secure permission to film in Ringwood School- from the school, which shouldn’t be a
problem as the campaign is being produced to aid the school.
• The content of our campaign will be unambiguously inoffensive so as to avoid said legal
issues/OFCOM problems.

2. Regulatory Bodies
ASA (Advertising Standards Authority) – founded 1962
• A UK self-regulatory organisation within the United Kingdom advertising sector. The body, however, is non
statutory and so cannot enforce law or legislature. Although, its interpretation of said legislature reflects that
of the law and so is very reliable in investigating complaints made about ads and other marketing strains.
The organisation is not funded by the government but by a levy on the industry, and so any advertisements
that don’t conform to the ASA standards will help finance the body.
OFCOM (The Office of Communications) - founded 2003
• The government approved body of regulation for the broadcasting, telecommunications and postal industry
of the UK. The organisation has legal power and duty to represent the best interests of the UK citizens by
promoting competition and censoring harmful or offensive media. The main areas Ofcom presides over are
licensing, research, codes and policies, complaints and protecting radio-abuse (e.g. pirate radio stations).
BBFC (British Board of Film Classification) – founded 1912
• Whilst the BBFC isn’t predominately focused on the advertising industry, however in the past there was
stricter legislation regarding cinema-advertising, yet from 2016 it now delegates to the CAA in this instance.
Although the BBFC also have to ager-certify any advertisements to be released publically. Therefore any
adverts being produced have to comply and travel through the BBFC machinery in order to be released.