Institutions  The Broadcasting Code
Who is OFCOM? <ul><li>Ofcom is the  regulator  for the UK communications industries </li></ul><ul><li>It has responsibilit...
    What do they do? <ul><li>Ofcom’s specific duties include applying </li></ul><ul><li>adequate protection for audiences ...
<ul><li>It can: </li></ul><ul><li>direct a broadcaster not to  repeat  a programme or advertisement </li></ul><ul><li>dire...
What is the Broadcasting Code? The Ofcom Broadcasting Code (2009) is a document which sets out the standards which audienc...
The Human Rights Act <ul><li>At the same time, the public’s  right to know </li></ul><ul><li>is enshrined in the Human Rig...
  The Code includes rules on: <ul><li>  </li></ul><ul><li>1. Harm – physical, self, psychological, health, protection of i...
4. Sponsorship and advertising; what type, when, how  much   5. Voting and competitions – charges, prizes etc   6. Schedul...
Apply the code: <ul><li>Qu: Would OFCOM  approve of your reality show?  </li></ul><ul><li>If not, which point in the code ...
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Reality TV Broadcasting

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Reality TV Broadcasting

  1. 1. Institutions The Broadcasting Code
  2. 2. Who is OFCOM? <ul><li>Ofcom is the regulator for the UK communications industries </li></ul><ul><li>It has responsibilities across television, radio, telecommunications and wireless communications services. </li></ul>
  3. 3. What do they do? <ul><li>Ofcom’s specific duties include applying </li></ul><ul><li>adequate protection for audiences against </li></ul><ul><li>offensive or harmful material and unfair </li></ul><ul><li>treatment or the infringement of privacy . </li></ul>
  4. 4. <ul><li>It can: </li></ul><ul><li>direct a broadcaster not to repeat a programme or advertisement </li></ul><ul><li>direct a broadcaster to publish a correction or judgement </li></ul><ul><li>it can fine a broadcaster; and shorten or revoke a licence (excluding </li></ul><ul><li>the BBC, Channel 4 or S4C) </li></ul><ul><li>Being able to take away the right to broadcast means that Ofcom is a very powerful institution </li></ul>OFCOM can impose the following sanctions:
  5. 5. What is the Broadcasting Code? The Ofcom Broadcasting Code (2009) is a document which sets out the standards which audiences are entitled to expect from broadcasters These standards include appropriate scheduling of programmes so as to protect children, adequate protection of the public from harmful or offensive material , and exclusion of material likely to encourage crime or lead to disorder News and current affairs should be accurate and impartial . The Code has sections on fairness and privacy which apply to how broadcasters treat individuals or organisations directly affected by programmes.
  6. 6. The Human Rights Act <ul><li>At the same time, the public’s right to know </li></ul><ul><li>is enshrined in the Human Rights Act </li></ul><ul><li>This is also known as ‘in the public interest’ </li></ul>
  7. 7. The Code includes rules on: <ul><li>  </li></ul><ul><li>1. Harm – physical, self, psychological, health, protection of identity, drugs, violence or dangerous behaviour, criminal behaviour, flashing imagery </li></ul><ul><li>  </li></ul><ul><li>2. Offence – discrimination (incl. sexuality, race, gender, religion), language, sex and nudity </li></ul><ul><li>  </li></ul><ul><li>3. Impartiality and accuracy, fairness, privacy </li></ul><ul><li>  </li></ul>
  8. 8. 4. Sponsorship and advertising; what type, when, how much   5. Voting and competitions – charges, prizes etc   6. Scheduling – channel, time, watershed, warnings, pre-programme information The Code includes rules on:
  9. 9. Apply the code: <ul><li>Qu: Would OFCOM approve of your reality show? </li></ul><ul><li>If not, which point in the code would be the problem? </li></ul><ul><li>Harm </li></ul><ul><li>Offence </li></ul><ul><li>Impartiality </li></ul><ul><li>Sponsorship </li></ul><ul><li>Voting and competitions </li></ul><ul><li>Scheduling </li></ul>

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