Winning presentation for UK Young Lions competition, by Ottilie Ratcliffe and Jack Davy.

1. YOUR BRIEF SAID YOU WANTED
A BOLD CAMPAIGN.

2. YOUR BRIEF SAID YOU WANTED
A BRAVE CAMPAIGN.

3. WE WANT TO ASK YOU:
JUST HOW BOLD AND BRAVE
ARE YOU?
FF
*
* So much so, we’ve wasted 3 of our 10 slide limit on asking you.

4. 2017 IS THE YEAR THE BRITISH
HEART FOUNDATION KILLED
TOM HARDY.
FF * For one hour
*
#
# Other talent is available#
*

5. LET US EXPLAIN
We set up an interview between Jonathan
Ross and Tom Hardy. We bill it as an
exclusive live Q&A, hosted on Jonathan’s
Facebook page.
We pre-promote the interview to global
entertainment correspondents, teasing a big
reveal using #TomHardyLive on both
Facebook and Twitter.

6. 12 MINUTES INTO THE LIVE,
TOM HARDY SUFFERS A
SUDDEN CARDIAC ARREST.
THE CAMERA CONTINUES TO
ROLL.
FF* He’s acting. Obvs.
*

7. HOW IT GOES DOWN
Within 20 minutes, news of the shocking
footage is rolling on Sky News 24 and
featured in BREAKING NEWS on BBC.
In fact, it’s featured on nearly every global
news site around the world.
#TomHardyLive trends on Twitter globally.

8. THE REVEAL
1 hour after Tom’s attack, he’s back on screen. This time social media is
directed to the British Heart Foundation’s page.
“This time I was acting. But heart failure can happen to anyone, at any
time. Heart disease is heartless - it doesn’t discriminate between age or
background.
In the hour I’ve been offline, 18 people in the UK have died from
sudden heart failure. Donate now to the British Heart Foundation and
fund lifesaving research to stop sudden devastation. Help us fight for
every heartbeat.”
The hashtag changes from: #TomHardyLive to #TomHardyLives
Tom Hardy:

9. THAT’S IT.
BET YOU’VE GOT 40,000
QUESTIONS ABOUT THE
VIABILITY OF THIS ROUTE.
WE RECKON IT MAKES YOU
FEEL WELL NERVOUS. *
* Good. We think that’s what powerful ideas should do. Invite us in to pitch this idea to you and let us address each question, one by one…

10. #TOMHARDYLIVES