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u& WWWGAVAYW *f*

 

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s.  5 y < r?   y “
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Limbah Rumah Tangga Esi-'izahetija
 Eggi . .isnusia dan Li ; QKUETCMSD LELli. 

' Jifl...
Most people must have ieans,  but not many of us realized that's ieans from the humble beginnings in

a cotton field to th...
INSIGHT **WR

His name is Aldi,  aged 20, a typical college student who
iust wearing ieans and shirts every day. 

Because...
f l" 

K

Reducing the use of water, 
by asking people not to wash their ieans
too often and be proud of it. 

water. org ...
PHASE r  rue

Using key opinion leader through their social media status to influences people. 
The status will create cur...
PH/ ISE 2 ENGAGEMENTS

muna

' ' C_Qivvuavodhytbojaanuum

 

On the website people wjII A "we can save 500 liters of water...
PH/ lSE 2 ENGAGEMENTS

People can even order
t-shirt as self statement
to be wear with a pair of

unwashed jeans.  r

rrrn...
PHASE 3 

Media & PR Publication: 

> Endorse public figure to wear the t-shirt
and help supporting the campaign. 

>News ...
We can collaborate with communities  gvr/ thVHdiD” [W  Fora long term plan campaign,  we can
SUCh 05 MAP/ AAA,  SkOTGbOUTd...
SUMMARY

 

Starting from a habit that Through the right We can create a new trend
we consider small medium and communicat...
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Young lions 2013 diana & amanda

young lions

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Young lions 2013 diana & amanda

  1. 1. .. 4AWAVZY23VmY3?"Zv`Xm`Sée. u& WWWGAVAYW *f* , a . w a
  2. 2. s. 5 y < r? y “ l' _ii lrl" , l Limbah Rumah Tangga Esi-'izahetija Eggi . .isnusia dan Li ; QKUETCMSD LELli. ' Jifl ' I le& From many human activities that create * ka qêm. nlamlrnmu emission, household waste was the most mmm sehammñ yang m, hmm sep” , handy mencuci da, , banga; dangerous one. From daily activities such aktifitas lain yang kita anggep sepele nernun menghasilkan sisa buangan as wushing and showering n produces temyata dapat bagi manusia dan _lingkungan khususnya _ _ lingkungan laut. Dan sekian banyak aktifitas manusia temyata yang paling emission that turned out to be harmtul bgrbahgyg adam. "mbah mmm, tgngg& Walaupun kita tidak hidup di to humans and the envimnment. wilayah pesisir dan banyak limbah industri yang tidak diolah juga dapat membahayakan perairan laut tapi melihat banyaknya penduduk lndonesia dengan limbah rumahtangga yang tidak diolah serta dihasilkan setiap hari. Dapat dikatakan kerusakan karena limbah rumah tangga lebih besar daripada limbah industri. Limbah rumah tangga yang dirasa sangat berbahaya bagi lingkungan antara lain limbah bahan kimia baik dari MCK, emisi gas CO2 maupun aktilitas lain dan sampah plastik. Limbah plastik merupakan salah satu musuh besar yang banyak diperangi oleh berbagai pihak yang peduli terhadap lingkungan. Secara umum ada tiga jenis input utama limbah rumah tangga ke laut yaitu: langsung pembuangan limbah ke laut. air hujan dan polutan yang dilepaskan dari atmosfer, SOURCE: WWW, GOBLUE.0R. |D
  3. 3. Most people must have ieans, but not many of us realized that's ieans from the humble beginnings in a cotton field to the day when we finally toss those ieons in the trash, each pair will consume 919 gallons of water. 7; ff C fs E ff How to educate people not to wash their ieans too often without feeling patronized. We don't want this to be another annoying eco campaign.
  4. 4. INSIGHT **WR His name is Aldi, aged 20, a typical college student who iust wearing ieans and shirts every day. Because of that he's rarely washes his ieans. Without realizing it, Aldi has reducing the use ol water up to 2000 liters iust by washing his ieans only every two months. Isn't that cool? That's why, we want to change people perspective and makes A| di's habit become a new trend that followed by every young fellow.
  5. 5. f l" K Reducing the use of water, by asking people not to wash their ieans too often and be proud of it. water. org found that we can save 500 liters of water a year by washing our ieans every other week instead of every week. sa. 7/'lEElD= ev TTHIE JIa/ .lrazst Make that two months and we can save 2000 liters of water.
  6. 6. PHASE r rue Using key opinion leader through their social media status to influences people. The status will create curiosity that lead people to our website. -a y _VinoGltastian 4 _ . I am proud to tell the world that I havenyt washed my jeans for 3 , i , month l 0 days 8 lsaved 3350 liters of water. :D suprg lslkr raisa6690 I am proud to tell the world that I haven`t washed my jeans for 2 month l 4 days 8 lsaved 2500 liters of water. su. grg Isxw radityad ika I am proud to te/ I the world that I havenyt was/ red my jeans for l month 20 days 8 lsaved l 700 liters of water. :D sup/ g lsll<r
  7. 7. PH/ ISE 2 ENGAGEMENTS muna ' ' C_Qivvuavodhytbojaanuum On the website people wjII A "we can save 500 liters of water o yearlry washing our jeans be given the fact about how k every other week Instead ofevery week. many water that wasted ” " when washing jeans and tips to keep the jeans hygiene without washing it. _Ihihl run! : r- r aru-autumn& ikutin! rusun-umu . now's s rrrs '“"“"'“' They (Gil update lllell SllllUS My “Ag” o" How m and calculate how many (ANSAVF TAKECARFOF : mumrzrmr rnrunrn YOURJEANS "t-sm water they have saved and invite friends to join the 1 &gray-iga campaign. nur-c. uan ntar-u- ruu-tunggangan. 'mingguan-tanaman un&
  8. 8. PH/ lSE 2 ENGAGEMENTS People can even order t-shirt as self statement to be wear with a pair of unwashed jeans. r rrrnvsrrr wnsnro l MY JEANS FOR 2 rnonrns 14 onrs E r SAVE zsoa ums Of WITERS w. pmrsfbrlnrrnns m. MY JEANS FDI IIONINS 5 DAYS I. ISAVE l000 LITERS Of WATERS . .. -. .aw . ..n s, We use t-shirt as a unique and simple medium so people can show the world that they are proud not to wash their jeans in order to save water. IHAVINT WASNED f
  9. 9. PHASE 3 Media & PR Publication: > Endorse public figure to wear the t-shirt and help supporting the campaign. >News articles in magazine and news portal. >Radio interview with Key Opinion leader. Good news: You don't have to wash your jeans for 3 months. Don't wash those jeans, trcczc thom Atypsonl pur maoe . em usm llmvlt Lmo gulma ot ini. . dutng IIS ummi Futures , r ~nsr . .,. .._ s, J. ,L o; , Nut - Mttrmtmttt n. Mau d you »saat the same pair ot jean: Wtlhom wasnmg iru-wi tar : a noontt-s7 That s exactly what Meibocrhe rnsartrchnr Tul ia Jack recrcizea 3a vo unzeers to : Jo. She got them : c wear im sama pair nl jeans lIVE days a week lor three rt-ontws str-rian: rem-inii wash ii. ; : twin an GXBBHHEHI tur her tries s tha:
  10. 10. We can collaborate with communities gvr/ thVHdiD” [W Fora long term plan campaign, we can SUCh 05 MAP/ AAA, SkOTGbOUTdGT, bikers, 7A| h|Ei JIELAMTAES also cooperate with brand such as: lee Cooper, Levi's, lea or local brand. It wi| | be a good CSR programmed. dancer, etc.
  11. 11. SUMMARY Starting from a habit that Through the right We can create a new trend we consider small medium and communication. that lead to a big impact.

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