SlideShare a Scribd company logo
1 of 11
Download to read offline
Tubagus Haikal Yusuf & Nesya Lestari Rachmawati
Main Ad
Young Lions Indonesia 2016
how to make
Indonesian
concern about
their plastic bag consumption?
when the situation is:
most of Indonesian well-noticed
but haven’t take any real action yet
because, they think
it’s a so-long issue and
“we are not get
the real impact"
that’s why we are gonna talk through
their nationality with virally spreading message
THE GOVERMENT IS TIRED OF
PROTECTING NATION
AND WERE GOING TO SELL SOME
BEAUTIFUL-CONTAMINATED LANDMARK
while in other tourist attraction in Indonesia
has been real contaminated by plastic bag and even worst
making big issue by put OBJEK WISATA FOR SALE
advertisement on online trading site.
idea
OBJEK WISATA FOR SALE
(National Tourist Attraction For Sale)
why
Indonesian people only taking real action if the issue is big
and talking about the nationality.
not to mention, Indonesian are very sensitive about nation-
ality and it’s national asset.
here’s the plan
we put an advertisement on TOKOPEDIA
and also,
showing them how is the situation
by making it a national issue
people will share it widely
that is also means free publicity
clicking BELI button = give donation
in exchange to their donation,
we will give them Foldable Eco Shopping Bag.
So they don’t need to use plastic bag anymore.
All the donation will use for #EDUKASIDKP
creating awareness about the plastic bag con-
sumption by giving education from the young-
est generation of Indonesia.
terima kasih

More Related Content

Viewers also liked

Néstor Villalobos - Social Media Day 2013 (Oficial)
Néstor Villalobos - Social Media Day 2013 (Oficial)Néstor Villalobos - Social Media Day 2013 (Oficial)
Néstor Villalobos - Social Media Day 2013 (Oficial)Animal Costa Rica
 
Young Lions 2011 - iG #ihcomplicou (Paper)
Young Lions 2011 - iG #ihcomplicou (Paper)Young Lions 2011 - iG #ihcomplicou (Paper)
Young Lions 2011 - iG #ihcomplicou (Paper)Felipe Senise
 
Cyber Team 12 - Project Presentation
Cyber Team 12 - Project Presentation Cyber Team 12 - Project Presentation
Cyber Team 12 - Project Presentation Dijle Ozdemir
 
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015HUB INSTITUTE
 
Cannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
Cannes Young Lions - Final Presentation - Paul Den & Kristine BallenskyCannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
Cannes Young Lions - Final Presentation - Paul Den & Kristine BallenskyPaul Den
 
2011 Vietnam Young Lions - Runner up - EliSoi
2011 Vietnam Young Lions - Runner up - EliSoi2011 Vietnam Young Lions - Runner up - EliSoi
2011 Vietnam Young Lions - Runner up - EliSoiSói Trầm Cảm
 
Cannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsCannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsMEC UK
 
Cannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions 2011 — Winners and TrendsCannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions 2011 — Winners and TrendsJakob Kahlen
 
The ChildLine Takeover (Paul Stollery and Matt Watson)
The ChildLine Takeover (Paul Stollery and Matt Watson)The ChildLine Takeover (Paul Stollery and Matt Watson)
The ChildLine Takeover (Paul Stollery and Matt Watson)Hotwire
 
Young Marketers 2 - Chung Ket - STORM
Young Marketers 2 - Chung Ket - STORMYoung Marketers 2 - Chung Ket - STORM
Young Marketers 2 - Chung Ket - STORMYoungMarketers2
 
Cannes Young Lions 2015
Cannes Young Lions 2015 Cannes Young Lions 2015
Cannes Young Lions 2015 Merve Kurtulus
 
Young Marketers 2 - Chung ket - Tinh Nguoi Duyen Mar
Young Marketers 2 - Chung ket - Tinh Nguoi Duyen MarYoung Marketers 2 - Chung ket - Tinh Nguoi Duyen Mar
Young Marketers 2 - Chung ket - Tinh Nguoi Duyen MarYoungMarketers2
 
YOUNG MARKETERS 3 - FINAL ROUND - INBUZZ
YOUNG MARKETERS 3 - FINAL ROUND - INBUZZYOUNG MARKETERS 3 - FINAL ROUND - INBUZZ
YOUNG MARKETERS 3 - FINAL ROUND - INBUZZYoungMarketers2
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy
 

Viewers also liked (16)

Néstor Villalobos - Social Media Day 2013 (Oficial)
Néstor Villalobos - Social Media Day 2013 (Oficial)Néstor Villalobos - Social Media Day 2013 (Oficial)
Néstor Villalobos - Social Media Day 2013 (Oficial)
 
Young Lions 2011 - iG #ihcomplicou (Paper)
Young Lions 2011 - iG #ihcomplicou (Paper)Young Lions 2011 - iG #ihcomplicou (Paper)
Young Lions 2011 - iG #ihcomplicou (Paper)
 
Cyber Team 12 - Project Presentation
Cyber Team 12 - Project Presentation Cyber Team 12 - Project Presentation
Cyber Team 12 - Project Presentation
 
Childline 1098
Childline 1098Childline 1098
Childline 1098
 
Maggi Egypt Digital Campaign
Maggi Egypt Digital CampaignMaggi Egypt Digital Campaign
Maggi Egypt Digital Campaign
 
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015
 
Cannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
Cannes Young Lions - Final Presentation - Paul Den & Kristine BallenskyCannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
Cannes Young Lions - Final Presentation - Paul Den & Kristine Ballensky
 
2011 Vietnam Young Lions - Runner up - EliSoi
2011 Vietnam Young Lions - Runner up - EliSoi2011 Vietnam Young Lions - Runner up - EliSoi
2011 Vietnam Young Lions - Runner up - EliSoi
 
Cannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsCannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trends
 
Cannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions 2011 — Winners and TrendsCannes Cyber Lions 2011 — Winners and Trends
Cannes Cyber Lions 2011 — Winners and Trends
 
The ChildLine Takeover (Paul Stollery and Matt Watson)
The ChildLine Takeover (Paul Stollery and Matt Watson)The ChildLine Takeover (Paul Stollery and Matt Watson)
The ChildLine Takeover (Paul Stollery and Matt Watson)
 
Young Marketers 2 - Chung Ket - STORM
Young Marketers 2 - Chung Ket - STORMYoung Marketers 2 - Chung Ket - STORM
Young Marketers 2 - Chung Ket - STORM
 
Cannes Young Lions 2015
Cannes Young Lions 2015 Cannes Young Lions 2015
Cannes Young Lions 2015
 
Young Marketers 2 - Chung ket - Tinh Nguoi Duyen Mar
Young Marketers 2 - Chung ket - Tinh Nguoi Duyen MarYoung Marketers 2 - Chung ket - Tinh Nguoi Duyen Mar
Young Marketers 2 - Chung ket - Tinh Nguoi Duyen Mar
 
YOUNG MARKETERS 3 - FINAL ROUND - INBUZZ
YOUNG MARKETERS 3 - FINAL ROUND - INBUZZYOUNG MARKETERS 3 - FINAL ROUND - INBUZZ
YOUNG MARKETERS 3 - FINAL ROUND - INBUZZ
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
 

Similar to Young Lions 2016_Bagus & Ines_Finalist

Presidential Digital Campaign Plan
Presidential Digital Campaign PlanPresidential Digital Campaign Plan
Presidential Digital Campaign PlanKrisnawati Sukmaya
 
Summer Local Project of AIESEC Indonesia`14
Summer Local Project of AIESEC Indonesia`14Summer Local Project of AIESEC Indonesia`14
Summer Local Project of AIESEC Indonesia`14Anastasiia Isakii
 
(youthlab indo) Why Indonesian youth turn their back on brands
(youthlab indo) Why Indonesian youth turn their back on brands(youthlab indo) Why Indonesian youth turn their back on brands
(youthlab indo) Why Indonesian youth turn their back on brandsyouth laboratory indonesia
 
Leading to Inspire - Profile Iman Usman
Leading to Inspire - Profile Iman UsmanLeading to Inspire - Profile Iman Usman
Leading to Inspire - Profile Iman UsmanMuhamad Iman Usman
 
YOUNG MARKETERS 5 - CHAMPION
YOUNG MARKETERS 5 - CHAMPIONYOUNG MARKETERS 5 - CHAMPION
YOUNG MARKETERS 5 - CHAMPIONAn Nguyen
 
Young Marketers 5 Final Round - Biggo
Young Marketers 5 Final Round - BiggoYoung Marketers 5 Final Round - Biggo
Young Marketers 5 Final Round - BiggoPhonl CL
 
Final Year Project
Final Year Project Final Year Project
Final Year Project Syazzren
 
[plan politika] Indonesian Youth and Politics : (Un)Broken Youth Vow. Sumpah ...
[plan politika] Indonesian Youth and Politics : (Un)Broken Youth Vow. Sumpah ...[plan politika] Indonesian Youth and Politics : (Un)Broken Youth Vow. Sumpah ...
[plan politika] Indonesian Youth and Politics : (Un)Broken Youth Vow. Sumpah ...Plan Politika
 
socio-psychology and fashion trends (Indian Youth) INsightYOUng'10-11
socio-psychology and fashion trends (Indian Youth) INsightYOUng'10-11socio-psychology and fashion trends (Indian Youth) INsightYOUng'10-11
socio-psychology and fashion trends (Indian Youth) INsightYOUng'10-11kaustav sengupta
 
OUR 1st
OUR  1stOUR  1st
OUR 1stebonie
 
Status quo will not solve our problems
Status quo will not solve our problemsStatus quo will not solve our problems
Status quo will not solve our problemsRobin Low
 
WWW (Words, Works, Wonders) Overview/ Iconowrite Academy ppt
WWW (Words, Works, Wonders) Overview/ Iconowrite Academy pptWWW (Words, Works, Wonders) Overview/ Iconowrite Academy ppt
WWW (Words, Works, Wonders) Overview/ Iconowrite Academy pptIconowrite Academy
 
Self-sufficiency Community: Empowerment Model to Promote Independent Villages
Self-sufficiency Community: Empowerment Model to Promote Independent VillagesSelf-sufficiency Community: Empowerment Model to Promote Independent Villages
Self-sufficiency Community: Empowerment Model to Promote Independent VillagesTri Widodo W. UTOMO
 
Acikita 2017 english n
Acikita 2017 english nAcikita 2017 english n
Acikita 2017 english nJumiarti Agus
 
ChangeFusion Nepal Investment Brochure
ChangeFusion Nepal Investment BrochureChangeFusion Nepal Investment Brochure
ChangeFusion Nepal Investment BrochureBrooke Estin
 

Similar to Young Lions 2016_Bagus & Ines_Finalist (20)

ESC hosting infopack.pdf
ESC hosting infopack.pdfESC hosting infopack.pdf
ESC hosting infopack.pdf
 
Presidential Digital Campaign Plan
Presidential Digital Campaign PlanPresidential Digital Campaign Plan
Presidential Digital Campaign Plan
 
Yl16 cyber 12
Yl16 cyber 12Yl16 cyber 12
Yl16 cyber 12
 
Summer Local Project of AIESEC Indonesia`14
Summer Local Project of AIESEC Indonesia`14Summer Local Project of AIESEC Indonesia`14
Summer Local Project of AIESEC Indonesia`14
 
(youthlab indo) Why Indonesian youth turn their back on brands
(youthlab indo) Why Indonesian youth turn their back on brands(youthlab indo) Why Indonesian youth turn their back on brands
(youthlab indo) Why Indonesian youth turn their back on brands
 
Leading to Inspire - Profile Iman Usman
Leading to Inspire - Profile Iman UsmanLeading to Inspire - Profile Iman Usman
Leading to Inspire - Profile Iman Usman
 
newsletter small
newsletter smallnewsletter small
newsletter small
 
YOUNG MARKETERS 5 - CHAMPION
YOUNG MARKETERS 5 - CHAMPIONYOUNG MARKETERS 5 - CHAMPION
YOUNG MARKETERS 5 - CHAMPION
 
Young Marketers 5 Final Round - Biggo
Young Marketers 5 Final Round - BiggoYoung Marketers 5 Final Round - Biggo
Young Marketers 5 Final Round - Biggo
 
Final Year Project
Final Year Project Final Year Project
Final Year Project
 
Yl16 cyber 27
Yl16 cyber 27Yl16 cyber 27
Yl16 cyber 27
 
[plan politika] Indonesian Youth and Politics : (Un)Broken Youth Vow. Sumpah ...
[plan politika] Indonesian Youth and Politics : (Un)Broken Youth Vow. Sumpah ...[plan politika] Indonesian Youth and Politics : (Un)Broken Youth Vow. Sumpah ...
[plan politika] Indonesian Youth and Politics : (Un)Broken Youth Vow. Sumpah ...
 
socio-psychology and fashion trends (Indian Youth) INsightYOUng'10-11
socio-psychology and fashion trends (Indian Youth) INsightYOUng'10-11socio-psychology and fashion trends (Indian Youth) INsightYOUng'10-11
socio-psychology and fashion trends (Indian Youth) INsightYOUng'10-11
 
OUR 1st
OUR  1stOUR  1st
OUR 1st
 
Status quo will not solve our problems
Status quo will not solve our problemsStatus quo will not solve our problems
Status quo will not solve our problems
 
WWW (Words, Works, Wonders) Overview/ Iconowrite Academy ppt
WWW (Words, Works, Wonders) Overview/ Iconowrite Academy pptWWW (Words, Works, Wonders) Overview/ Iconowrite Academy ppt
WWW (Words, Works, Wonders) Overview/ Iconowrite Academy ppt
 
Self-sufficiency Community: Empowerment Model to Promote Independent Villages
Self-sufficiency Community: Empowerment Model to Promote Independent VillagesSelf-sufficiency Community: Empowerment Model to Promote Independent Villages
Self-sufficiency Community: Empowerment Model to Promote Independent Villages
 
Acikita 2017 english n
Acikita 2017 english nAcikita 2017 english n
Acikita 2017 english n
 
ChangeFusion Nepal Investment Brochure
ChangeFusion Nepal Investment BrochureChangeFusion Nepal Investment Brochure
ChangeFusion Nepal Investment Brochure
 
Ysi canada
Ysi canadaYsi canada
Ysi canada
 

Young Lions 2016_Bagus & Ines_Finalist

  • 1. Tubagus Haikal Yusuf & Nesya Lestari Rachmawati Main Ad Young Lions Indonesia 2016
  • 2. how to make Indonesian concern about their plastic bag consumption?
  • 3. when the situation is: most of Indonesian well-noticed but haven’t take any real action yet because, they think it’s a so-long issue and “we are not get the real impact"
  • 4. that’s why we are gonna talk through their nationality with virally spreading message THE GOVERMENT IS TIRED OF PROTECTING NATION AND WERE GOING TO SELL SOME BEAUTIFUL-CONTAMINATED LANDMARK while in other tourist attraction in Indonesia has been real contaminated by plastic bag and even worst
  • 5. making big issue by put OBJEK WISATA FOR SALE advertisement on online trading site. idea OBJEK WISATA FOR SALE (National Tourist Attraction For Sale) why Indonesian people only taking real action if the issue is big and talking about the nationality. not to mention, Indonesian are very sensitive about nation- ality and it’s national asset.
  • 6. here’s the plan we put an advertisement on TOKOPEDIA and also,
  • 7. showing them how is the situation
  • 8. by making it a national issue people will share it widely that is also means free publicity
  • 9. clicking BELI button = give donation
  • 10. in exchange to their donation, we will give them Foldable Eco Shopping Bag. So they don’t need to use plastic bag anymore. All the donation will use for #EDUKASIDKP creating awareness about the plastic bag con- sumption by giving education from the young- est generation of Indonesia.