Figaro Social Commerce

860 views

Published on

Colony Commerce discuss the true power of social commerce

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
860
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Figaro Social Commerce

  1. 1. What’s <br />got to do with it<br />
  2. 2. Check Ins<br />Mobile shopping<br />Mentions<br />Group buying<br />fCommerce<br />Rate and Review<br />Like<br />Social network presence<br />
  3. 3. 1,000 transactions per hour on Pampers Facebook store<br />£7m for Gap in a 1 day Groupon sale<br />A ‘Like’ is worth £5<br />1 Mercedes per minute sold on Taobao (group-buy)<br />A Twitter Follow is worth £3<br />Social Commerce drives between 3% and 6% of online revenue<br />Dell have made over £4m from Twitter follower engagement since 2007<br />Source = Social Commerce Today<br />
  4. 4. You know this<br />It’s basic social<br />It’s barely social<br />
  5. 5.
  6. 6.
  7. 7. Dialogue<br />Worth<br />Surprise<br />
  8. 8. You think this is a dialogue!?!<br />Clothes picker<br />Online chat<br />Most purchased<br />Looks good with<br />Email suggestions<br />
  9. 9. Virtual Assistant<br />
  10. 10. FaF<br />Assistant<br />
  11. 11. Lower returns<br />Improved retention<br />Increased sales<br />Greater SEO<br />
  12. 12. Aren’t we doing this???<br />
  13. 13. Are you exploiting Open Graph?<br />Are you listening to your audience?<br />Do you know the profile of your audience?<br />Does your audience know their worth?<br />
  14. 14. Geography<br />ABCs<br />Birthdays<br />Activities<br />Friends<br />Entertainment<br />Groups<br />
  15. 15. C<br />Consumer<br />Facebook<br />www<br />Personalised Product Promotions<br />Suggested Content<br />Dynamic Navigation<br />
  16. 16. The mathematical definition of...<br />SURPRISE!!!<br />
  17. 17.
  18. 18. Brand <br />Ambassador<br />People are purchasing on his recommendation<br />Surprise <br />with a gift<br />
  19. 19. Foursquare campaign<br />Sneaker sales 33% uplift<br />QR Code on building in NY<br />Straight to album pre-order<br />1.3m + FB followers<br />Regular interaction<br />Positive mentions up 40%<br />4,000 participated in 3 weeks<br />Overall sales grew due to campaign<br />Surprising the consumer<br />Putting a million names on a car<br />Team of huggers in Amsterdam<br />
  20. 20. $<br />€<br />$<br />£<br />€<br />€<br />€<br />€<br />£<br />£<br />$<br />£<br />£<br />£<br />$<br />£<br />£<br />€<br />$<br />$<br />£<br />

×