A successful development of an effective employer brand, story at Manchester Airports Group

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Getting to know you...
INTRODUCTIONS
JON DAVIES
CHATTER
NICKY SIDEBOTTOMMAG

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Tone of voice
DOTTING THE I’S
• Alignment of all internal documents with the new brand
• Sourcing, selection, job descriptions, contracts,
welcome packs and so on...
• Giving colleagues the same experience as candidates
• Helping our people form an attachment to the brand

14. If you’re looking for a job right now,
you’ll probably be basing your decisions
on just three things - whether the role
matches your skills, what the salary is,
and where it’s located.
But is that really enough information for you to
make such a big - and potentially life-changing -
choice? M.A.G don’t think it is, which is why the
company also takes time to describe their unique
working environment with every recruitment drive.
Why? Because if you’re planning to spend up to
8 hours a day in your workplace, then the quality
of your surroundings is just as important a factor as
how much you’ll earn and where the job is!
In fact, M.A.G claim to have created a culture that’s
different to anything you’ve ever experienced.
They talk about inspiration, ambition and
imagination and how the company is extremely
supportive in helping you progress in your career.
What also makes them different is that they put a
lot more emphasis than you think on attitude rather
than specific skills. They look for people who can
help them deliver their company values first - and
when they find those people they make sure they
train them so they have the right skills, too.
No wonder the latest roles they’re recruiting for
sound brilliant. Right now, they’re looking for
Valet Park Receptionists/Drivers,
Coach Drivers, Aviation Security Officers,
Customer Contact Centre Agents and
Hold Baggage Screening Agents at Manchester
Airport.
Not only do they all sound really exciting, but when
you think about how many customers pass through
M.A.G’s airports each year, you realise that they
also sound pretty challenging too - especially
during the busy summer months.
It’s all because M.A.G are the UK’s largest airport
operator, with more than 24 million passengers to
look after each year. As well as Manchester Airport,
they also own East Midlands and Bournemouth
airports. And they’re not stopping there - M.A.G
is also the brains behind Manchester Airport City,
the £650 million development that will really put
Manchester Airport on the map, and which also
gives you a huge clue about how ambitious the
company is when it comes to growth, too.
So, if you’re thinking about a new job, it’s
definitely worth considering M.A.G. You’ll
be joining around 2,750 other people who
didn’t just settle for skills, salary and location -
they wanted a working environment where they
could really use their imagination and take their
career further.
You can find out more about M.A.G, and apply for
any of the roles on offer, at
http://www.jobs.magworld.co.uk/
Meet the business that
believes there's much more
to a job opportunity than
skills, pay and location.
ADVERTISING FEATURE
If you’re looking for a career change, it’s natural to keep searching
until something really catches your eye. Join M.A.G, and you’ll
discover that every single opportunity has something different about it.
That’s because we’ve created a 24/7 working environment where
inspiration, success and ambition are everywhere, and where the
only limit to what you can achieve is your imagination. It means
specific skills aren’t especially important because we’ll train you,
but you do need a commitment to customer service, plenty of
enthusiasm, and a flexible approach.
Right now, we’re looking for temporary Valet Park
Receptionists/Drivers, Coach Drivers, Hold Baggage
Screening Agents and Aviation Security Officers, which
means you’ll be responsible for giving our customers a safe,
secure and enjoyable experience as they pass through our airport
during the very busy summer months.
It’s a huge challenge - but the rewards and the career paths are
worth it. So if you think you stand out as someone who could join us,
visit www.jobs.magworld.co.uk/ and apply now.

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Facts and figures...
THE PICTURE TODAY
• From 95% agency to 60% direct hire!
• While doubling the number of new hires...
• ...at a third of the cost! (from £1.6m to £525k)
• Money saved has been invested in talent programmes
• 50% of senior leaders are new to the business
leading the culture change
• Internal promotions have increased from 20% to 30%

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EARLY TALENT PROGRAMME
• Newly designed programme
• Increased intake from
7 to 44 recruits
• Over 5,000 applications
• Introduced video interviewing

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