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Recruitment is Marketing : Part 1

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This is the second part of the Recruitment is Marketing series by Recroup. In this part we talk about what is employer brand. How to establish your employer brand.
How employee engagement is required in order to build a strong employer brand.

Published in: Recruiting & HR
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Recruitment is Marketing : Part 1

  1. 1. Recruitment is Marketing 4 part series to uncovering hidden talent
  2. 2. Introduction About this series This four part web series will discuss the future of talent acquisition, the challenges and how we rethink the way we approach recruiting. The first part of the series will explore the current state of recruitment, what works and what doesn’t. The following installments will focus on how and why recruiters are moving towards a marketing orientated, social, and global approach. The last installment will wrap up anything left unsaid and open up discussion on the current and potential trends. Introduction Why Employer Branding Creating Your Employer Brand Mistakes To Avoid Preparing for the future of talent acquisition, and overcoming the challenges means rethinking the way we approach recruiting – and recruitment marketing. With varying degrees of opinions, it appears that most recruiters believe that spending majority of a recruitment budget on job board advertising alone is probably not going to cut it that much longer.
  3. 3. The Recruitment Industry
  4. 4. RECROUP | Recruitment Is Marketing: Part 1 “Every business executive I have met with over the past three years has expressed the same challenges: finding qualified talent, retaining them and 75% of talent is open to switching jobs
  5. 5. RECROUP | Recruitment Is Marketing: Part 1 Focus on Quality of Hires Emphasis on Social Networks Active and Passive Candidates Talent Branding Mobile Recruiting Q . How is your organization adapting?
  6. 6. Long term strategy for companies to build their employer brand. Building a multi-channel communication strategy with the external talent pool. Identifying sources to increase inbound talent applications and reducing expensive out-bound efforts. Recruitment Marketing Marketing and recruiting are becoming inexorably intertwined, with recruitment marketing emerging both as a distinct discipline and a core competency affecting every part of the talent acquisition cycle. Preparing for the future of talent acquisition, and overcoming the talent shortage (real or imagined), means rethinking the way we approach recruiting – and recruitment marketing. For recruiters, that means increasingly thinking like a marketer, and adding some core marketing competencies into their talent acquisition toolbox. RECROUP | Recruitment Is Marketing: Part 1
  7. 7. The Employer Brand
  8. 8. Why employer branding? Who are you? Why would I want to work for you? 70% of candidates in a recent survey reported they wouldn’t take a job with a company with a bad reputation, even if they were unemployed RECROUP | Recruitment Is Marketing: Part 1 3 out of 4 companies plan to highlight company culture to attract talent
  9. 9. Candidates like to search company workplace reviews Nearly 65% candidates find other company employees on LinkedIn before applying for job People are connecting, make sure that you are connecting as well 85% of job searches start with a search engine RECROUP | Recruitment Is Marketing: Part 1
  10. 10. Build an experience & people will talk about it RECROUP | Recruitment Is Marketing: Part 1
  11. 11. Creating A Employer Brand
  12. 12. It is not about your product & services RECROUP | Recruitment Is Marketing: Part 1
  13. 13. It is about People RECROUP | Recruitment Is Marketing: Part 1
  14. 14. Recruitment Is Marketing: Part 1 What makes you an attractive employer? Why would someone like to join your team? Why would someone stay in your company? Where to start What is your company’s mission and vision? RECROUP | Recruitment Is Marketing: Part
  15. 15. Learn from your employees/candidate experience Listen to your employees Engage in constructive conversation Establish transparency RECROUP | Recruitment Is Marketing: Part 1
  16. 16. Think like a marketer. Promote your employer brand to attract the best talent. Train employees with appropriate use of social media. Your employees are your employer brand ambassadors. Take your ambassadors to career fairs. RECROUP | Recruitment Is Marketing: Part 1
  17. 17. Where to Begin? Your career page is the central hub for your talent brand . Use this space to showcase your culture and what it means to work there 83% of corporate career websites have less than 15% return rate. RECROUP | Recruitment Is Marketing: Part 1
  18. 18. Convey your mission and vision, not your product and services. Create engaging and relevant content. Social media is important and use platforms to increase your reach. It needs to be mobile optimized RECROUP | Recruitment Is Marketing: Part 1
  19. 19. Improve your job ads RECROUP | Recruitment Is Marketing: Part 1
  20. 20. Job description should reflect your employer brand Tell reader why they should apply for this job Job posting should motivate people to apply, not confuse them I didn't have time to write a short letter so I wrote a long one instead RECROUP | Recruitment Is Marketing: Part 1
  21. 21. Track the performance Use analytics and data Understand your visitors and audience Use tools like Kissmetrics and Crazyegg RECROUP | Recruitment Is Marketing: Part 1
  22. 22. Employer Branding Mistakes
  23. 23. I would rather see a sermon than listen to one Assuming you know what employees value RECROUP | Recruitment Is Marketing: Part 1
  24. 24. Lack of employee value proposition Simplify what differentiates you from the competition RECROUP | Recruitment Is Marketing: Part 1
  25. 25. EVP not integrated into all touch points Determine areas to enhance the employer brand experience RECROUP | Recruitment Is Marketing: Part 1
  26. 26. Being internally focused Solicit feedback from all stakeholders RECROUP | Recruitment Is Marketing: Part 1
  27. 27. Lack of digital and social strategy Employer branding is a long term strategy RECROUP | Recruitment Is Marketing: Part 1
  28. 28. Recap
  29. 29. Who are you? Why would I want to work for you? RECROUP | Recruitment Is Marketing: Part 1
  30. 30. Think like a marketer. Promote your employer brand to attract the best talent RECROUP | Recruitment Is Marketing: Part 1
  31. 31. The very best employee branding programs focus on showing rather than telling RECROUP | Recruitment Is Marketing: Part 1
  32. 32. About Recroup Recroup is a job ad platform that is challenging the conventions of recruitment. We enable recruiters to reach highly targeted candidates beyond the traditional channels. Effectively breaking the clutter and shortfalls of conventional recruitment. With Recroup, recruiters can easily converts job postings into engaging banner ads & publish them where candidates actually spend Follow us on Twitter: @Recroup Follow us on Facebook: facebook.com/recroup Follow us on LinkedIn: linkedin.com/company/recroup Josh Tinkler-Josephi josh@recroup.com Amit Chauhan amit@recroup.com www.recroup.com

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