this presentation is prepared for initial marketing research purpose

1. Digital
Photograph
y Design
By Tesfamariam Gebre

2. The Goal of This Service
• To present the beauty of cultures and events
• creating good feeling about those things and
• Creating awareness of culture and event importance

3. Marketing Strategy
• Creating communication channels such as:
• Social media profile: this is critical tool to reach a large numbers
of audience to present your visual photography skills
• Email address: email communication is an effective way for
marketing activities which is easier way to communicate with
your audience.

4. Additional
Strategy
Identifying a Target Market:
identifying a target market is a
critical way to succeed your
business.
Nowing your audience wants
and providing appropriate
services that satisfies your
audience wants is crucial for
your business.

5. The
Needs
for this
Busines
s
Business license: in some
states it require to have a
license to operate this type
of business
Hight quality digital
camera: the quality of
picture depends on the
quality of device you use

6. Additional
needs
Editing software
Business Cards
Website
Flyer design

7. Business Requirements
Education: if you want to
become a professional
photographer, you need to
have high education level
such as college degree in
accounting and marketing
Training: to become
effective marketer, it
important to get training to
develop specific skills and
techniques

8. The Marketing Skills
• Hardware Skills: you need to be able to use hardware devices such as: camera, lens, tripod, and
other physical equipments
• Software Skills: as software tools are more complicated, you need to be familiar with these editing
software tools

9. Personality
Skills
Artistic Ability: photographers need to
have creativity skills on selecting
colors, light, and structure
Interpersonal Skills: you must be able
to understand your audience wants by
reading their impressions and feelings
Customer Service: you need to
provide good customer service to keep
your existing customers and to attract
new customers.

10. In conclusion
• Photography marketing can seem complicated at a first time, but it is possible to become
successful in this field if you have all necessary skills and the requirements .