The document outlines additional skills an artist should acquire beyond painting, including customer service, gallery maintenance, lighting and presentation skills for art shows and exhibitions, marketing and public relations like maintaining client databases, designing advertisements and websites, and photographing, framing, stretching, and restoring art. It also mentions experience with office software like Word, Excel, and Photoshop.

1. Experience:
A professional artist does not exist through painting pictures alone, there are so many more skills to be
mastered. In my case, I'm fortunate to have had the opportunity to be involved in art gallery
operations, and have acquired additional skills necessary for selling art. Here are a few.
Gallery operations:
• Basic customer service skills and art sales techniques
• general art gallery maintenance
• Proper positioning of art for best presentation and to maximize gallery aesthetics
• Proper use of lighting and knowledge of proper lighting equipment
• logistical planning for art shows or exhibitions
• Art sale record keeping
Marketing and public relations experience:
• Maintaining and collecting client information database
• Client relations through marketing new works and upcoming shows
• Marketing art through email, telephone notification, postcards and press releases
• Writing art essays and descriptions
• Writing artist biographies
• Promotional advertisement design
• Website design
• Local news media relations
• Art subject research
• Interactions with print shop technicians
Additional experience and skills:
• Photographing art
• Picture framing, frame selection and construction
• Picture frame damage touch up
• Canvas stretching for original art and reproductions
• Color blending and matching for art restoration or repair
• Use of Microsoft Word, Excel, Photo shop