Design for Non-Designers: You aren’t a designer, but you still need to communicate visually!
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Slides from TechSoup's Lights, Camera, Take Action! What are the best practices to stand out on Social Media? How do you bring awareness to your mission and amplify your message through social media? This session covers how you can use highly visual mediums like photos and video to stand out across different social channels. You’ll learn how to minimize the time spent on creating content that will grab attention and...you don’t need an agency or degree in Design!
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Design for Non-Designers: You aren’t a designer, but you still need to communicate visually!
- 1. DESIGN FOR NON- DESIGNERS: Y O U A R E N ’ T A D E S I G N E R , B U T Y O U S T I L L N E E D TO C O M M U N I C AT E V I S U A L LY !
- 2. 2 VERONICA BELMONT P M & E VA N G E L I S T A D O B E S PA R K
- 3. S PA R K I S A S Y S T E M T H AT A L L O W S A N Y O N E T O C R E AT E S T U N N I N G S O C I A L C O N T E N T I N M I N U T E S
- 5. 5
- 6. SOCIAL MEDIA DESIGN B E S T P R A C T I C E S
- 8. G R A B AT T E N T I O N W I T H A C L E A R I M A G E , F O L L O W I N G U P W I T H M O R E D E S C R I P T I V E C O P Y I N T H E A C T U A L P O S T
- 9. 9 THE POWER OF COPY • Eyes naturally go to the top lef t • Biggest text most eye-catchin g VISUAL / CONTENT HIERARCHY • Choose a color temperatur e • Allow text to po p • Incorporate shapes to highlight cop y • Make use of white spac e COLOR AND CONTRAST
- 11. TYPE & COLOR … A R E J U S T A S I M P O R TA N T TO Y O U R D E S I G N A S T H E M E S S A G E I T S E L F
- 12. 12 T H I S I S A L O T . M A K E C O P Y T H E T E A S E R , N O T T H E W H O L E S TO RY .
- 14. 14 AUTHENTICITY & CONSISTENCY • Consistency across images and tex t • Maintain a tone that’s recognizable to viewers
- 15. #INBOUND19
- 16. 16 BRAND GUIDELINES Set it and forget it LOGO MANAGEMENT Auto-detection of brand colors via logo COLOR PALETTE OPTIONS Select or upload the typeface to stand apart from the crowd CUSTOM TYPEFACES
- 17. PLATFORM RULES Different types of content ask for different types of imagery or copy. Don’t mass-post the identical social post on every social network.
- 18. LET IT BREATHE
- 19. LET IT BREATHE
- 20. WHEN YOU AREN’T A PHOTOGRAPHER! Free image search + access to Adobe Stock means endless choices
- 21. DESIGN & INSPIRATION W H AT W E L O V E
- 22. THE NOUN PROJECT O V E R 1 M I L L I O N I C O N S
- 24. BEHANCE
- 25. GENERATING MOMENTUM F I N D A N D K E E P Y O U R A U D I E N C E
- 26. HASHTAGS 5 5 % 1 2 . 6 % Tweets with one or more hashtags are 55 percent more likely to be retweeted. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag.
- 28. TOP HASHTAG TIPS & TRICKS BUILD AROUND COMMUNITY BE AUTHENTIC DO YOUR RESEARCH
- 30. BUILDING A CADENCE T O O L S T H AT M A K E I T E A S Y Buffe r Hootsuit e Later (Instagram only ) Sprout Socia l Tailwind (Pinterest)
- 31. COLLABORATION
- 32. Curate your social channels Brand consistency & voice Be true to your brand CONSISTENCY KEY OVERALL TAKEAWAYS Short and sweet Good visual hierarchy Play with type, colors, spacing MAXIMIZE COPY Let your visuals be the thumb-stoppers SHOW, DON’T TELL
- 33. M O R E R E S O U R C E S F R O M S PA R K Creative Fitness Challeng e Spark Blo g Spark Playbooks GETTING STARTED