How Technology and Design Empower Businesses to Take on Big Brands

1. LEVEL THE PLAYING FIELD
V E R O N I C A B E L M O N T
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H O W T E C H N O L O G Y A N D D E S I G N E M P O W E R
B U S I N E S S E S T O T A K E O N B I G B R A N D S

2. 2
VERONICA BELMONT
P M & E V A N G E L I S T
A D O B E S P A R K
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3. S P A R K I S A S Y S T E M T H A T
A L L O W S A N Y O N E T O
C R E A T E S T U N N I N G S O C I A L
C O N T E N T I N M I N U T E S
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4. HOW MANY
PEOPLE IN
YOUR
COMPANY?
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5. WHO IS HANDLING
YOUR SMM?
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SOCIAL MEDIA
MANAGER
DESIGN TEAM
WHOEVER HAS TIME
MARKETING TEAM
OFFICE MANAGER
INTERN
NO ONE
CONTENT LEAD /
TEAM

6. IF IT’S ONLY YOU?
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7. Easy tips for creating
content that stands
out from the crows
DESIGN BEST PRACTICES
HOW TO COMPETE
M A K E Y O U R S E L F V I S I B L E
O N S O C I A L
Work to make design
and sharing as quick
and painless as
possible. Develop a
process.
DESIGN VELOCITY
Not all networks are
created equal. Find
where your audience
is and maximize your
exposure.
FINDING YOUR AUDIENCE
Is key. Once you’ve
established your
preferred platforms,
you have to actually
show up.
CONSISTENCY
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8. SOCIAL MEDIA
DESIGN
B E S T P R A C T I C E S
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9. SHOW, DON’T TELL
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10. G R A B A T T E N T I O N W I T H A
C L E A R I M A G E ,
F O L L O W I N G U P W I T H
M O R E D E S C R I P T I V E C O P Y
I N T H E A C T U A L P O S T
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THE POWER OF
COPY
• Eyes naturally go to the top left
• Biggest text most eye-catching
VISUAL / CONTENT HIERARCHY
• Choose a color temperature
• Allow text to pop
• Incorporate shapes to highlight copy
• Make use of white space
COLOR AND CONTRAST
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13. TYPE & COLOR
… A R E J U S T A S
I M P O R T A N T T O Y O U R
D E S I G N A S T H E M E S S A G E
I T S E L F
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15. 15
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T H I S I S A L O T .
M A K E C O P Y T H E T E A S E R ,
N O T T H E W H O L E S T O R Y .

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AUTHENTICITY &
CONSISTENCY
• Consistency across images and text
• Maintain a tone that’s recognizable to
viewers
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19. PLATFORM RULES
Different types of content
ask for different types of
imagery or copy.
Don’t mass-post the
identical social post on
every social network.

20. BEWARE OF
TRENDS
” G R I D T A K E O V E R S ” W E R E
T H E H O T I N S T A G R A M
T R E N D , B U T C A N
A C T U A L L Y A N N O Y U S E R S .
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LET IT BREATHE

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LET IT BREATHE

23. DESIGN VELOCITY
B E N I M B L E , B E Q U I C K
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24. 24 BRAND
GUIDELINES
Set it and forget it
LOGO MANAGEMENT
Auto-detection of brand colors via logo
COLOR PALETTE OPTIONS
Select or upload the typeface to stand apart from the
crowd
CUSTOM TYPEFACES
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DESIGN
VELOCITY

26. REDUCE
TIME TO
PUBLISH
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27. WHEN YOU AREN’T
ACTUALLY A
PHOTOGRAPHER!
UNSPLASHPIXABAYADOBE STOCK

28. DESIGN &
INSPIRATION
W H A T W E L O V E
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29. THE NOUN
PROJECT
O V E R 1 M I L L I O N I C O N S
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30. DESIGN
INSPIRATION
.NET
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31. BEHANCE
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32. GENERATING
MOMENTUM
F I N D I N G A N D K E E P I N G Y O U R
A U D I E N C E

33. #HASHTAGS Use hashtags to increase visibility to your brand or business.
Look and see what your competitors are using; that, along with your own personalized
hashtags, are a great place to start.
Before you choose a hashtag for your brand, make sure it’s not being used for something
else first!

34. BUILDING A
CADENCE
T O O L S T H A T M A K E I T E A S Y
Buffer
Hootsuite
Later (Instagram only)
Sprout Social
Tailwind (Pinterest)

35. THE
FEEDING
AND CARE
OF YOUR
AUDIENCE
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36. Curate your social channels
Brand consistency & voice
Be true to your brand
CONSISTENCY
KEY TAKEAWAYS
Short and sweet
Visual hierarchy
Play with type, colors, spacing
MAXIMIZE
COPY
Let your visuals be the
thumb-stoppers
SHOW,
DON’T TELL
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37. THANK YOU!
@VERONICA
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