Increasing consumer awareness towards safe drinking water and launch of new low-cost products to drive the Indian water purifier market

1. Market . Intelligence . Experts
India Water Purifier Market Forecast & Opportunities, 2019

2. Industry Brief
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Indiahasbeenfacingconsiderablechallengesinaddressingsafedrinkingwaterrequirementsforthelastfewdecades.Poorqualityofwatersuppliedbythecivicauthoritiesstillremainsachallengeinthecountrythathasthesecondlargestpopulationacrosstheglobe.InIndia,Diarrhoea,adiseaseresultingfromconsumptionofcontaminatedwater,isthecauseofabout13%deathsamongchildrenbelow5yearsofage.ThesefactorsarebuoyingthedemandforwaterpurifiersinIndia.Waterpurifierisnolongerahigh-endelectronicproduct,limitedtoaffluenthouseholdsasitisavailableatlowerpricesandhasstartedtopenetrateintothecountry’smiddleincomegroupaswellasruralhouseholdsoverthelastfiveyears.Waterpurifiermanufacturersarealsodevelopingandpositioningproductstotargetthemiddleincomeandruralhouseholds.However,incomparisontodevelopedcountriesliketheUS,waterpurifiersstillhavealongwaytogoinIndia.
Indiabeingapricesensitivemarket,consumerspreferbuyinglow-costproducts,whichiscreatingopportunitiesformanysmallwaterpurifiermanufacturerstoforayintothemarket.MostoftheexistingaswellasnewplayersarefocusedonRObasedwaterpurifiers,whichisthefastestgrowingsegmentofthewaterpurifiermarketinthecountry.Accordingtothereport,“IndiaWaterPurifierMarketForecast&Opportunities,2019”,thewaterpurifiermarketinIndiaisexpectedtogrowataCAGRofaround15%until2019.Themarketisexpectedtobedrivenbyrisingproductawarenessacrossurbanaswellasruralcenters.HighmetalcontentinwatersourcesinstatessuchasWestBengal,Bihar,Rajasthan,Orissa,TamilNadu,AndhraPradeshisfurtheraugmentingthewaterpurifierdemandinvariousTierIIandTierIIIcitiesacrossthesestates.Tillrecently,ruralmarketsinIndiaweren’tontheradarsofpurifiercompanies,predominantlyduetovastpresenceoflowincomeconsumerinruralpocketscoupledwithweaksalesanddistributionnetworksofthecompaniesintheseareas. However,variouscompanieswithinnovativelow-costproductsarenowaggressivelytargetingthecountry’sruralmarket, particularlyinofflinewaterpurifiersegment.“IndiaWaterPurifierMarketForecast&Opportunities,2019”reportelaboratesfollowingparticularsaboutwaterpurifiermarketinIndia:
IndiaWaterPurifierMarketSize,ShareandForecast
SegmentalAnalysis-RO,UVandFilterbasedWaterPurifierMarketSize&Forecast
Policy&RegulatoryLandscape
PricingAnalysis&SalesChannelAnalysis
ChangingMarketTrends&EmergingOpportunities
CompetitiveLandscape&StrategicRecommendations

3. Table of Contents
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1.
Research Methodology
2.
AnalystBriefing
3.
Global Water Purifiers Market Overview
4.
India WaterPurifier Market Outlook
4.1.
Market Size& Forecast
4.1.1.
By Value
4.1.2.
By Volume
4.1.3.
ByTechnology, By Value
4.1.4.
By Technology, By Volume
4.2.
Market Share & Forecast
4.2.1.
By Technology
4.2.2.
By Region
4.2.3.
By Manufacturers Type
4.2.4.
By Company
5.
India Filter Based Water Purifiers Market Outlook
5.1.
Market Size& Forecast
5.1.1.
By Value
5.1.2.
By Volume
5.2.
Market Share & Forecast
5.2.1.
By Company
5.3.
PricePoint Analysis
6.
India Membrane Based Water PurifiersMarket Analysis
6.1.
Market Size& Forecast

4. Table of Contents
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6.1.1.
By Value
6.1.2.
By Volume
6.2.
Market Share & Forecast
6.2.1.
By Company
6.3.
Price Point Analysis
7.
India UV Based Water Purifiers Market Outlook
7.1.
Market Size& Forecast
7.1.1.
By Value
7.1.2.
By Volume
7.2.
Market Share & Forecast
7.2.1.
By Company
7.3.
PricePoint Analysis
8.
Sales and Distribution Analysis
9.
Market Dynamics
9.1.
Drivers
9.2.
Challenges
10.
Recent Trends & Developments
10.1.
Water Dispenser Cum Water Purifiers
10.2.
Combination System
10.3.
Product Innovations
10.4.
UV-LED & Photo Catalysis
10.5.
POU Water Purifiers
11.
Policy & Regulatory Landscape

5. Table of Contents
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12.
India Economic Profile
13.
Competitive Landscape
13.1.
Eureka Forbes Limited
13.2.
Hindustan Unilever
13.3.
Kent RO System
13.4.
Ion Exchange
13.5.
Tata Chemical
13.6.
Whirlpool
13.7.
Hi-Tech
13.8.
Essel Nasaka
13.9.
Godrej Industries Limited
13.10.
Panasonic Corporation
13.11.
Luminous Water Technologies
14.
Strategic Recommendations
15.
About Us& Disclaimer

6. List of Figures
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•Figure 1:
Global POU & POE Water Purifier Market Size, By Value, 2009 -2019F (USD Billion)
•Figure 2:
Global Water Purifier Market Share, By Region, By Value, 2013 & 2019F
•Figure 3:
India Water Purifier Market Size, By Value, 2009 -2019F (USD Million)
•Figure 4:
India Water Purifier Market Size, By Volume, 2009 -2019F (Million Units)
•Figure 5:
India Water Purifier Market Size, By Technology, By Value, 2009 -2019F (USD Million)
•Figure 6:
India Water Purifier Market Size, By Technology, By Volume, 2009 -2019F (Million Units)
•Figure 7:
India Water Purifier Market Share, By Technology, By Volume, 2013 & 2019F
•Figure 8:
India Water Purifier Market Share, By Region, By Volume, 2013 & 2019F
•Figure 9:
India Water Purifier Market Size, By Manufacturer Type, By Value, 2013 –2019F
•Figure 10:
India Water Purifier Market Share, By Technology, By Manufacturer Type, By Volume, 2013 & 2019F
•Figure 11:
India Water Purifier Market Share, By Company, By Value, 2013 & 2019F
•Figure 12:
India Filter Based Water Purifier Market Size, By Value, 2009 -2019F (USD Million)
•Figure 13:
India Filter Based Water Purifier Market Size, By Volume, 2009 -2019F (Million Units)
•Figure 14:
India Filter Based Water Purifier Market Share, By Company, By Value, 2013 & 2019F
•Figure 15:
India Offline Water Purifier Pricing Analysis
•Figure 16:
India Membrane Based Water Purifier Market Size, By Value, 2009 -2019F (USD Million)
•Figure 17:
India Membrane Based Water Purifier Market Size, By Volume, 2009 -2019F (Million Units)
•Figure 18:
India Membrane Based Water Purifier Market Share, By Company, By Value, 2012 & 2019F
•Figure 19:
India Membrane Water Purifier Pricing Analysis
•Figure 20:
India UV Based Water Purifier Market Size, By Value, 2009 -2019F (USD Million)
•Figure 21:
India UV Based Water Purifier Market Size, By Volume, 2009 -2019F (Million Units)
•Figure 22:
India UV Based Water Purifier Market Share, By Company, By Value, 2013 & 2019F

7. List of Figures
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•Figure 23:
India UV Water Purifier Pricing Analysis
•Figure 24:
India Arsenic & TDS Levels, By State, 2012 (μg/L & mg/L)
•Figure 25:
HUL Revenue Share, By Segment, 2012-13
•Figure 26:
HUL Revenue Share, By Segment, 2013-14
•Figure 27:
Ion Exchange Revenues, 2010 -2012 (USD Million)
•Figure 28:
Tata Chemicals Revenues, 2007-08 to 2013-14 (USD Million)
•Figure 29:
Tata Chemicals Revenue Share, By Segment (Standalone), 2013
•Figure 30:
Tata Chemicals Revenue Share, By Segment (Consolidated), 2013
•Figure 31:
Whirlpool Revenue Share, By Segment, 2013(USD Million)
•Figure 32:
Godrej Revenue, 2008-09 to 2012-13 (USD Million)
•Figure 33:
Godrej Revenue, By Segment 2008-09 to 2012-13 (USD Million)

8. List of Tables
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•Table 1:
Offline Water Purifier Prices, By Company
•Table 2:
Membrane Water Purifier Prices, By Company
•Table 3:
WQA Water Purifiers Parameter
•Table 4:
UV Water Purifier Prices, By Company
•Table 5:
India Water Purifier Market Competitor Sales Channel Analysis, 2013
•Table 6:
India Water Purifier Market Regional Sales Analysis, By Company, By Value, 2013
•Table 7:
Ion Exchange Revenue, By Segment, 2010 -2012

9. Research Methodology
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BaselineMethodology:
Forthestudy,TechSciResearchhasgatheredinformationthroughprimaryresearchsurveyswithmorethan10respondentsacrossIndia,followedbycountervalidatingtheinformationbyinterviewingdistributors.Wealsoputthroughexhaustivesearchofcrediblepaiddatabasesandourinternaldatabase.OurteamofanalystshasthenprudentlyevaluatedallthecollectedinformationandpersonatedtheminchronologicalordertodepictameaningfulandclearpictureofthewaterpurifiermarketinIndia.
Whilecompilingthedata,wehavealsocross-checkedallthecollectedinformationfrommultiplesourcesanddatawarehouses,soastopresentaccurateandpreciseinformationoftheconcernedindustry.Forthepurposeofcalculatingmarketshareofcompetitors,revenuesofcompanieshavebeenscrutinized.Thesameinformationhasthenbeenverifiedwithprimaryresearchsurveyswithcompetitorstoarriveatlogicalfigures.
Sources:CompanyWebsites,AnnualReports.
ChallengesEncountered:
Teamencounteredmajorchallengeinextractinginformationrelatedtoregionalinformationforwaterpurifiermanufacturers,however,thesamewasaddressedthroughexhaustiveextractionofinformationfromprimaryandsecondarysources.
Manufacturers Interviewed
Eureka Forbes, Kent RO, Luminous Water Technologies, Nasaka, HUL, Ion Exchange, Godrej, Eau Water,Aqua Bose RO System, Kentair Eco Corporation Limited LP,Nautica RO

10. Sample Data -Snapshot
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© TechSci Research
X%
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
11.00
2009
2010
2011
2012
2013
2014E
2015F
2016F
2017F
2018F
2019F
Figure 1: Global POU & POE Water Purifier Market Size, By Value, 2009-2019F (USD Billion)
2009
2010
2011
2012
2013
2014E
2015F
2016F
2017F
2018F
2019F
Membrane
20
10
30
50
70
60
10
40
20
70
60
UV
10
30
50
40
30
10
50
30
40
10
50
Offline
30
20
40
10
50
20
30
50
10
40
30
0
10
20
30
40
50
60
70
80
Figure 5: India Water Purifier Market Size, By Technology, By Value, 2009-2019F (USD Million)
33%
33%
34%
33%
33%
34%
UV
Membrane
Offline
Figure 7: India Water Purifier Market Share, By Technology, By Volume, 2013 & 2019F
50%
50%
50%
50%
Major
Small
Figure 9: India Water Purifier Market Size, By Manufacturer Type, By Value, 2013 –2019F
14%
14%
14%
14%
14%
15%
15%
14%
14%
14%
14%
15%
14%
15%
EFL
Kent
Nasaka
Livpure
HUL
Ion Exc
Figure 11: India Water Purifier Market Size, By Company, By Value, 2013 & 2019F
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
1.00
1.10
Figure 21: India UV Based Water Purifier Market Size, By Volume, 2009-2019F (Million Units)
14%
14%
14%
14%
14%
15%
15%
14%
14%
14%
14%
14%
15%
15%
EFL
Kent
Nasaka
Livepure
HUL
Ion Exc
Others
Figure 18: India Membrane Based Water Purifier Market Share, By Company, By Value
(2013 –Inner; 2019F -Outer)
2009
2010
2011
2012
2013
2014E
2015F
2016F
2017F
2018F
2019F
RO
10.00
30.00
60.00
40.00
20.00
10.00
30.00
60.00
40.00
20.00
30.00
UV
50.00
30.00
40.00
20.00
10.00
30.00
50.00
10.00
40.00
30.00
10.00
Offline
20.00
25.00
30.00
40.00
50.00
10.00
60.00
40.00
20.00
30.00
10.00
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
Figure 6: India Water Purifier Market Size, By Technology, By Volume, 2009-2019F (Million Units)

11. Report Ordering
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12. About Us & Disclaimer
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