Indian short-form video sector is expected to see continued rapid growth, reaching 550-600 million monthly active users by 2025. It currently has over 300 million users and represents India's population mix more widely than other platforms. By 2030, short-form video platforms could generate $12-19 billion in revenue from advertising, video commerce, and virtual gifting in India. In China, these monetization streams have already proven very successful for short-form apps.