A presentation on the peoples car Alto. Aspects Covered are :- Contribution of Automotive sector to Indian GDP Porters Five Force Model SWOT Analysis Competitor Analysis of Maruti Suzuki Marketing Mix Product Life Cycle of Alto I have also tried to do the sales forecast for the year 2018

1. THE PEOPLE’S CAR “ALTO”

2. SECTORAL INFORMATION
 Automobile industry of India is one of the largest
industry in the world.
 The leader of the Indian Automobile market is Two
Wheelers segment with 80 % market share on the other
hand Industry is targeting the rural market to enhance
the further growth in the sector.
INDUSTRY SIZE
 Sales of passenger vehicles, commercial vehicles and two wheelers increased by 9.23 %, 4.16 %
and 6.89 % respectively, during the period April-March 2017.
 Government is promoting more electric cars as its vision to see sixty Lakhs electric and hybrid
vehicles in India by 2020.
www.ibef.org

3. CONTRIBUTION TO INDIAN GDP
• The $ 93 billion automotive industry contributes 7.2% to India’s GDP and almost
49% to the nation’s manufacturing GDP (FY 2016-17).
• By 2020, India will emerge as Asia’s largest exporter of Automobiles.
Education,Health &
Communication
services
41%
Trade Transport
Communication
27%
Automobile Sector
7%
Agriculture,Hunting
& Forestry
12%
Mining
13%
% CONTRIBUTION OF SECTORS TO THE GDP
www.ibef.org

4. COMPANY INFORMATION
Various Business of Maruti
Suzuki are:
 Maruti Insurance
 Maruti Finance
 N2N Fleet Management
 Maruti Driving School
 Maruti Accessories
www.marutisuzuki.com

5. PORTER’S FIVE FORCE MODEL
Competitive
Rivalry
Threat Of New Entrants:
Weak
Buyers Power:
Moderately Strong
Threat Of New
Substitutes: Weak
Suppliers
Power: Weak

6. SWOT ANALYSIS
STRENGTHS
 Has been in Indian Market Leader for long time
 Good advertising and high brand visibility
 Service parts less costly and low maintenance
 Good millage and performance for Indian roads
 Economically feasible ad good quality compact cars
WEAKNESS
 Stagnated market share due to international Brands

7. SWOT ANALYSIS
OPPORTUNITY
 Growth in Indian automotive sector
 Export capacity of the company is giving new hopes in American
& UK markets
 Maruti can start R&D on electric cars for a much better
substitute of fuel
THREATS
 China may give a good competition as they are also planning to
enter into the Indian car segment
 Launch of Hyundai’s H800 may result in decline of auto sales
 Increasing Fuel prices
 Government policies for the automobile sector

8. COMPETITORS ANALYSIS
51%
1%13%
8%
4%
5%
3%
6%
9%
MARKET SHARE OF COMPETITORS
Maruti Suzuki Volkswagen India Nissan Motor India Honda Cars Renault India
Toyota Motors Ford Motors Tata Motors Mahindra & Mahindra Hyundai Motors

9. MARKETING MIX
• Maruti Suzuki
India has a
diverse product
• Maruti also
offers services
• Value for
Money
• Low cost
learning
• Cut down
cost and price
• Spread across
1400+ cities
• Dealership
wider than
competitors
• Decades of
presence in
India leverage
brand
• Celebs as brand
Ambassadors
PRODUCT PRICE PLACE PROMOTION

10. PRODUCT LIFE CYCLE OF ALTO
1983-1986 1997-2002
2003-Upto Now
Introduction Stage
 First car imported, assembled and sold in 1983
 Cheapest Car in the market
 Huge gap between demand and supply
 Waiting list often took up to 3 yrs. to clear
Growth Stage
 Expectations from people matched product promise
 Increase in Production and Sale
 Objective to gain Market Share
 No threat of Competitors
Maturity Stage
 Sales touched 2,00,000 mark in 1999
 Repositioning of Maruti Products
 Entry of competitors like General Motors, Ford, Tata
Decline Stage
 Heavy competition from i10, Spark etc
 Drastic decrease in sales
 Withdrawn from 13 cities including metros

11. LEVEL OF DISTRIBUTION
A One Level Channel:
A one level channel contains one selling intermediary. In consumer markets, this is usually a
retailer.

12. SALES FORECAST
YEAR SALES
2015 50802.20 Cr
2016 58208.20 Cr
2017 70,314.60 Cr
2018 84,938.94 Cr
Moving Average of last 3 years = Rs. 59,775 Cr
Naive Ratio Method = Actual Sales of the year * Actual sale of this year
Actual Sales of Last Year
= 84,938.94 Cr
www.moneycontrol.com