TDI International India P Limited is the leader in Outdoor Advertising, providing Airport Advertising and Metro Advertising in India. TDI provides Outdoor Advertising in Indian cities like Kolkata, Ahmedabad, and Pune, etc.

1. TDI International:
Passport To Affluent Decision Making Consumers

2. CONTENTS
1.
TDI company overview
2.
DMRC Advertising – A Brief Insight
3.
Benefits of advertising at DMRC
4.
TDI’s experience in advertising across various categories
5.
Available Media Options

3. TDI Pioneer of Airport Advertising
India’s Leading Outdoor Advertiser
1.
2.
3.
4.
Pioneer of airport advertising for 28 years, with the largest outdoor network
Single largest airport advertiser in India, with strong pan-India execution skills
Exclusive rights to 9 airports, 22 metro stations, and a media services agency
Largest outdoor inventory with 600,000 display sites and over 500 customers
Integrated Business Model Providing Wide Range of Outdoor Solutions
Airport
Advertising
■ Exclusive advertising rights for 9 airports across India
■ 5,500+ advertising sites spread across high visibility zones in airports
Metro
Advertising
■ Exclusive advertising rights for 22 Delhi metro stations
■ 750 advertising sites spread across strategic locations at stations
Media
Services
■ Specialized out of home media agency offering advertising solutions
■ Services include strategic planning, media buying and media execution
MAD
Services
■ 40+ clients and 680 websites across mobile and Internet advertising
■ Strong international relationships with major ad-server networks
3

4. Largest Advertising inventory developed
We have created India’s Largest Advertising Network
in the Fastest Growing Regions…
Delhi (Metro)
Traffic: 4.7 mn
Growth: 23%
Goa
Traffic: 3.5 mn
Growth: 18%
Delhi
Traffic: 10.3 mn
Growth: 7%
3. First tri-vision display in India
created
Rajasthan
West
Bengal
Gujarat
Tirupati
Maharashtra
Traffic: 0.2 mn
Growth: 38%
Trivandrum
Traffic: 2.8 mn
Growth: 43%
Chennai
Traffic: 12.9 mn
Growth: 7%
Calicut
Traffic: 2.2 mn
Growth: 7%
2. First printed display in India for
outdoor developed
Kolkata
Pune
Traffic: 3.3 mn
Growth: 17%
1. Pioneered airport advertising
in India in 1986
Traffic: 605.9 mn
Growth: 210%
Ahmedabad
Kerala
Tamil
Nadu
…By Pioneering the Industry and
Continuously Innovating
Cochin
Traffic: 4.7 mn
Growth: 8%
4. First outdoor interactive kiosk
in India created
5. First audio-visual (digital)
outdoor advertiser in India
6. First 360 degree tri-vision
displays in India made
7. Started internet and mobile
advertising division in 2008 –
the fastest growing industry
Source: Company presentation, AAI, DMRC; Note: Traffic refers to international & domestic passenger traffic for ’2012
4

5. CONTENTS
1.
TDI company overview
2.
DMRC Advertising – A Brief Insight
3.
Benefits of advertising at DMRC
4.
TDI’s experience in advertising across various categories
5.
Available Media Options

6. Advertising at Delhi Metro – An Insight
Overview: Over the years, Delhi Metro has emerged as one of the crucial outdoor
advertising sites and its network penetration deeper into the capital.
Why Delhi Metro:
Delhi Metro is a unique opportunity for advertisers keen to tap the huge cosmopolitan
market of Delhi.
More than 25 Lac people commute by Delhi metro daily.
Consumers are continuously surrounded by your brand as they spend minimum six
minutes at the station.
It guarantees maximum exposure a brand can get.
Brand gets exposure of 17:30 hours daily (6:00AM to 11:30 PM)
Over the past two years, both national and regional brands have shifted significant portion
of their budgets towards this mode of advertising.

7. CONTENTS
1.
TDI company overview
2.
DMRC Advertising – A Brief Insight
3.
Benefits of advertising at DMRC
4.
TDI’s experience in advertising across various categories
5.
Available Media Options

8. Delhi Metro – Reaches various SEC categories (1/4)

9. Delhi Metro – Reaches various SEC categories (2/4)
70% of the metro users belong to the middle class category

10. Delhi Metro – Reaches various SEC categories (3/4)
18% of metro users come from Upper Middle class category

11. Delhi Metro – Reaches various SEC categories (4/4)
Close to 60% of commuters belong to salaried class

12. Delhi Metro Advertising – Reaches all the demographic segments(1/3)
Predominantly Male close to 76%

13. Delhi Metro Advertising – Reaches all the demographic segments(2/3)
Females, working women, Children

14. Delhi Metro Advertising – Reaches all the demographic segments(3/3)
Close to 85% of commuters come under 35 years of age, Of these 50% fall between 25 & 35 yrs of age

15. Delhi Metro Advertising – Creates top of mind recall by reinforcement
Close to 80% of commuters comprises of Graduates and above and use metro everyday to commute
to their work place.

16. CONTENTS
1.
TDI company overview
2.
DMRC Advertising – A Brief Insight
3.
Benefits of advertising at DMRC
4.
TDI’s experience in advertising across various categories
5.
Available Media Options

17. Consumer Durables - Philips

18. Real Estate - Nirala

19. Auto Components - MRF

20. Electricals – Crompton Greaves

21. Govt Bodies – Public Notices

22. Healthcare - Fortis

23. Media & Entertainment – Zee TV

24. Hospitality – Mc Donalds

25. FMCG - HUL

26. Movies

27. Banking – Allahabad Bank

28. Tourism – Gujarat Tourism

29. Automobile - Toyota

30. Financial Services & Investment – Reliance Capital

31. Lifestyle - Grasim

32. Retail – Vijay Sales

33. IT Hardware - HCL

34. IT Software - Microsoft

35. ITES - IBM

36. CONTENTS
1.
TDI company overview
2.
DMRC Advertising – A Brief Insight
3.
Benefits of advertising at DMRC
4.
TDI’s experience in advertising across various categories
5.
Available Media Options

37. Proposed Solution-1
Backlit Translite of 12’X6’ at Exit of the Platform

38. Proposed Solution-2
Backlit Translite of 38.3’X5.8’ at Entrance of the Station

39. Proposed Solution-3
Backlit Translite of 5’X10’ at Entrance of the Platform

40. Proposed Solution-4
Backlit Translite of 16’X4’ at Entrance of the Platform

41. Proposed Solution-5
Backlit Translite of 10’X5’ at Concourse Area

42. Proposed Solution-6
Backlit Translite of 12’X4’ Above Ticket Counter

43. Proposed Solution-7
Backlit Translite of 10’X5’ On the Platform

44. Proposed Solution-8
Backlit Translite of 10’X5’ On the Platform

45. Proposed Solution-9
Backlit Translite of 7’X11’ Near Token Channel

46. Proposed Solution-10
Backlit Translite of 8’X4’ Near Ticket Counter

47. Proposed Solution-11
Backlit Translite of 12’X6’ at Exit of the Station

48. Proposed Solution-12
Backlit Translite of 15’X5’ at Exit of the Platform

49. Proposed Solution-13
Backlit Translite of 15’X5’ at Exit of the Platform

50. Proposed Solution-14
Backlit Translite of 10’X5’ at Exit of the Platform