2. Mission Statement
● A mission statement is a short statement of why an organization
exists, what its overall goal is, identifying the goal of its
operations: what kind of product or service it provides, its
primary customers or market, and its geographical region of
operation.
3. 3 parts of a Mission Statement
● A statement of mission or vision of the company
● A statement of the core values that shape the acts and behaviour
of the employees
● A statement of the goals and objectives.
4. SMART Goals
● SMART stands for specific, measurable, achievable, relevant
and time based.
● The purpose is to set you up for success by making it specific,
measurable, achievable, realistic, and timely. The SMART
method helps push you further, gives you a sense of direction,
and helps you organize and reach your goals.
5. What does the S & M stand for?
● The S stands for being specific. The goal should be clear to
organization as to what is to be accomplished.
● The M stands for measurable. The goal should be written so the
organization knows if they have accomplished it or not. Even
though the goal is to improve customer satisfaction, it does not
detail by how much.
6. What does the A stand for?
● The A stands for achievable. If we would have said to improve
customer satisfaction by 150%, that wouldn't have been realistic
or achievable. It is critical the goals are attainable, if not it could
be demoralizing to the organization.
7. What does the R & T stand for?
● The R stands for relevant. Make sure the goal is reasonable,
realistic and resourced, and results-based.
● The T stands for timely. Every goal needs a target date, so that
you have a deadline to focus on and something to work toward.
This part of the SMART goal criteria helps to prevent everyday
tasks from taking priority over your longer-term goals.
8. SWOT Analysis
● SWOT analysis is a strategic planning technique used to help a
person or organization identify strengths, weaknesses,
opportunities, and threats related to business competition or
project planning.
