Marketing and strategic planning

1. Marketing and Strategic Planning

2. Create A Mission Statement

3. What is a mission statement? • A mission statement means the company fully understands their reason for being as well as what the company values

4. Setting company goals using SMART goals What does SMART goals stand for?

5. SMART • S- stands for specific • M- stands for measurable • A- stands for achievable • R- stands for relevant • T- stands for time based

6. Doing a SWOT analysis

7. Strengths are things a company does well inside the four walls of their business.

8. Weakness should be viewed from inside the four walls of the business but will focus on things an organization does not do well.

9. Opportunities are viewed external to an organization and are things an organization is doing but want to do better.

10. Threats are viewed external to the organization and are things an organization has no control over but still impacts them.

11. Using all these steps will help you with your marketing and strategic planning process.

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