Quick overview for main business plan components, including a brief introduction about the business plan. suitable for beginners and professionals.

1. HOW TO SET BUSINESS PLAN?
BY: HATEM HUSSAIN
PHARMACIST, HEALTH INFORMATICS SPECIALIST
www.linkedin.com/in/hatemhussain

2. AGENDA
 INTRODUCTION
 BUSINESS PLAN MAIN COMPONENTS
 SUCCESSFUL BUSINESS PLAN CRITERIA
 CONCLUSION
 SUMMARY

3. INTRODUCTION
 WHAT IS BUSINESS PLAN?
 WHY BUSINESS PLAN IS IMPORTANT?
 WHEN TO SET BUSINESS PLAN ?

4. WHAT IS BUSINESS PLAN?
Business plan is a roadmap for your business
that:
A. Outlines goals.
B. Reasons they are obtainable
C. Details how you plan to achieve those goals

5. WHY BUSINESS PLAN IS IMPORTANT?
TURNING AN IDEA
INTO
A BUSINESS

6. WHEN TO SET A BUSINESS PLAN?
ON START OF A NEW
BUSINESS OR TO
EXPAND EXISTING ONE.

7. HOW TO SET BUSINESS PLAN?

8. BUSINESS PLAN MAIN COMPONENTS
 EXECUTIVE SUMMARY
 OPPORTUNITY
 SWOT ANALYSIS
 BUSINESS MODEL
 FINANCIAL ANALYSIS
 MARKETING PLAN AND ROLE
 TIMING AND MILESTONES

9. EXECUTIVE SUMMARY
Brief overview of your business
summarize key points.
To explain the main features of
your business in a way that will
make the reader want to learn
more.

10. OPPORTUNITY
 PROBLEM
 SOLUTION
 COMPETITORS
 COMPETITIVE EDGE

11. OPPORTUNITY - 1
PROBLEM:
Description through knowing the Market and
customers (behaviors, needs and segments) and
find the gap to fill by your idea.
SOLUTION:
THE IDEA (SERVICE OR PRODUCT)
Best ideas for products and services used daily or
frequently by great number of customers (like
bread)

12. OPPORTUNITY - 2
COMPETITORS:
Main and large competitors, Fragmented competitors
small and numerous.
COMPETITIVE EDGE:
How you are unique and can win competition and take
your share.

13. SWOT ANALYSIS

14. SWOT ANALYSIS - 1
SWOT analysis is a strategic planning technique for
understanding your (internal factors) Strengths and
Weaknesses, and for identifying both the (external
factors) Opportunities open to you and the Threats
you face.

15. SWOT ANALYSIS - 2
What are the greatest strengths and weaknesses of
your company?
Where do you see your most promising opportunitis?
What competitive threats do you need to avoid or
overcome to take advantage of those opportunities?

16. BUSINESS MODEL
HOW TO GET MONEY
FROM YOUR IDEA.

17. FINANCIAL ANALYSIS
 Expenses
 Resources
 Sales forecast
 Unit price
 Operation costs
 Marketing costs
 TAX
 profit
 Break-even point

18. MARKETING PLAN AND ROLE
MARKETING PLAN DEPENDS ON:
SWOT analysis, market research
and financial resources.
MARKETING ROLE
 Deliver message to customer
 Promote service or products
 Find needs in customers
through increasing customers
awareness.
 Direct message carry problem
and solution.
 Focusing in competitive edge
and making it clear.

19. TIMING AND MILESTONES
SETTING MILESTONES
AND TIMING PLAN FOR
A BUSINESS PLAN IS
ESSENTIAL FOR
EXECUTION PHASE .

20. SUCCESSFUL BUSINESS PLAN CRITERIA
 CLEAR
 ACHIEVABLE
 FLEXIBLE
 CLEAR MILESTONES
 INTEGRATION
 BEST USE OF CURRENT RESOURCES
 ONGOING

21. CONCLUSION
THE CORE OF A SUCCESSFUL BUSINESS
STRATEGY IS BUILT ARROUND AN ONGOING
FOR STEPS PROCESS:
 PLAN
 EXECUTE
 REVIEW
 REVISE

22. SUMMARY
 BUSINESS PLAN DEFINITION , IMPORTANCE AND
WHEN TO SET.
 BUSINESS PLAN COMPONENTS INCLUDING
SUMMARY , OPPORTUNITY, SWOT ANALYSIS,
BUSINESS MODEL, FINANCIAL ANALYSIS,
MARKETING AND MILESTONES.
 DETERMINE BUSINESS PLAN SUCCESSFUL
CRITERIA.
 SUCCESSFUL BUSINESS STRATEGY PROCESS.

23. THANK YOU