2. STRATEGIC PLANNING:
YOU ALL DO IT.
IT'S NEEDED IN SOME CAPACITY TO
MOVE THE BUSINESS FORWARD,
BUT
DO YOU HAVE A FORMAL PLAN?
3. THE STRATEGIC PLANNING
FORMULA BREAKS THE PROCESS
DOWN INTO CHUNKS AND
ALLOWS YOU TO TACKLE PUTTING
TOGETHER A STRATEGIC PLAN
ONE PIECE AT A TIME.
4. VISION
This is your dream for your business.
What is it that you want to
accomplish through your business?
Example:
"Delivering happiness to customers,
employees, and vendors." - Zappos
5. W h a t i s i t t h a t y o u r
b u s i n e s s d o e s a n d w h y
d o e s i t d o i t ?
Example:
"To provide the best customer service
possible. Deliver WOW through service." -
Zappos
MISSION
6. OBJECTIVES
What will be accomplished and
when to achieve your mission
and vision for your business?
Example:
In one year, our customer retention rate will
increase to 90%.
7. H o w w i l l o b j e c t i v e s
b e a c h i e v e d ?
Example:
To achieve 90% customer retention in one
year, we will use customer satisfaction
surveys to learn how we can improve the
customer experience.
STRATEGIES
8. ACTION
PLAN
All the details.
Dig into the details here - list every step that needs to
happen from identifying key people, developing &
testing a survey, launching the survey, gathering
feedback, determining changes needed,
implementing those changes and then monitoring
for performance. Once you decide what to do, make
sure you know who is doing it and when it needs to
be done.
9. EVERYTHING YOUR COMPANY DOES STEMS
FROM YOUR VISION - WHERE YOU SEE YOUR
COMPANY IN 10 YEARS, 20 YEARS, WHAT YOU
HOPE TO ACHIEVE THROUGH YOUR COMPANY.
FROM THERE, YOU CAN START TO BUILD OUT
THE REST OF YOUR STRATEGIC PLAN -
ONE PIECE AT A TIME!
10. We help small businesses implement communication,
process and technology strategies to break down
internal and external barriers to growth.
HARRINGTON STRATEGIC PARTNERS
W H O A R E W E ?
W H A T D O W E D O ?
www.harringtonstrategicpartners.com
