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Chapter 11 NDSU Comm 110


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Chapter 11 NDSU Comm 110

  1. 1. Presenting Persuasive Messages
  2. 2. Today’s Agenda Upcoming Dates Today – Chapter 11 and Chalk Talk assignment Friday – Pick speaking days for persuasive presentation,persuasive speech assignment, full class chalk talk Monday – Critical thinking essay assignment, DUE: speechtopic, thesis, pattern. Chalk Talk Chapter 11
  3. 3. Chalk Talk Impromptu Draw a question when you get to class. 3minutes to prepare. 1 minute speech. Thesis: Today I’m going to tell you “then saythe question”○ Important: Thesis, 2-3 main points, restatethesis, clincher.
  4. 4. Persuasive Messages Messages that influence an audience’schoices by changing their responsestoward an ideas, issue, concept orproduct You are the target and sender Be a competent consumer and producer Inform/Persuasive reinforce each other
  5. 5. Inform vs. Persuasive
  6. 6. Types of Persuasive Speeches Speech to inspire – influence listeners’feelings or motivations (uplift) Ceremonial – graduation, rallies, etc. Speech to convince – delivered withintent of influencing listeners’ beliefs orattitudes (change beliefs/attitudes) Not required to act. Speech of action – given for purpose ofinfluencing listeners’ behaviors and actions Change the beliefs or attitudes, plus act onthem
  7. 7. Creating an Effective Message Be explicit Use argument Reasoning, evidence, support Use testimonial evidence Use specific numbers
  8. 8. Persuasive Content Question of fact Question of Value Question of policy
  9. 9. Patterns for PersuasivePresentations Problem-Cause-Solution (p. 141) Or Problem - Solution Monroe’s Motivated Sequence (p. 144) 1. Capture Attn, 2. Describe a problem, 3. Present a Solution, 4. Visualthe Solution, 5. Request Action
  10. 10. Persuasive Strategy #1 Consistency persuades Audience is more likely to change theirbehavior if the suggested change isconsistent with their present beliefs,attitudes, and values Presenter promotes change by showing howthe promoted activity is consistent with theaudience’s past behavior Example
  11. 11. Persuasive Strategy #2 Small, Gradual Changes Audiences are more likely to alter theirbehavior if the suggested change will requiresmall, gradual changes rather than major,abrupt changes Boomerang effect – When the presenterasks for too much change, too soon, theaudience likes the presenter and theproposal less after the presentation Example
  12. 12. Persuasive Strategy #3 Benefit Analysis Audiences are more likely to change theirbehavior if the suggested change will benefitthem more than it will cost them Costs – time, money, commitment, energy,skill As a presenter, how can you reduce costsso the audience will feel the costs are worththe benefits? Example
  13. 13. Persuasive Strategy #4 Needs Fulfillment Audiences are more likely to change if thechange meets their needs
  14. 14. Examples
  15. 15. Review/Wrap-UpMonday Critical Thinking Essay DUE:○ Persuasive Speech Topic Thesis Pattern