A media institution is a company that owns various mass media enterprises like radio, television, and publishing. Distribution involves producing and exhibiting a film. The document discusses uploading an opening scene for a horror film to YouTube to appeal to more audiences and get the film exhibited. It argues that distributing the opening through an American company like Twisted Pictures, known for distributing films like Saw that challenged horror conventions, could help the film gain worldwide attention at a lower budget.

2. What is a media institution?
A company that have possession of various companies
involved in mass media enterprises. Such as radio,
television and publishing.
What is Distribution?
Involves making a film and exhibiting it.

3. Using new media outlets such as YouTube it is more easier to upload
our opening scene which means we are more likely to appeal to more
audiences. This helps us to exhibit our opening for the horror film. As
the film is innovative and also challenges the forms and convention of
psychological horror such as having a black teenage female as the
antagonist/ main character it is more likely that media institutions
such as twisted pictures are more likely to distribute my media
product as they distributed films such as saw which also was very
different to usual conventions in horror films . I am choosing an
American institution because the opening of saw had a similar effect
on the audience a mine as it created suspense and built tension. Also
the logo of twisted films will immediately inform the audience that it
is a horror film. In addition I think that the opening sequence will be
distributed at a lower budget and entreat to a mass audience as just
like saw it would be distributed world wide and also promoted
posters which will gain the audiences attention.