c 	  DIAC 2011
Product Design!An Introduction to the Strategic Design Process	c 	  DIAC 2011
The Experts!                           Arlene Gould, MBA, RGD, FRSA, is the Strategic Director of both DIAC     Arlene Gou...
Who Is DIAC?!      The Design Industry Advisory Committee is a cross-disciplinary design think tank that      conducts res...
DIAC Pop-Up Design Incubator!            A design support seminar series                for innovation-focused            ...
North America’s Top Design Centers!                             Designers in the Workforce	                       source: ...
Designers in the Workforce!                                     • Ontario is Canada’s                                     ...
The Design Equation!                  STRATEGIC DESIGN MEANS                 TURNING THE ASSETS OF THE                  CO...
The Design Equation!                    INNOVATION                         +                 STRATEGIC DESIGN             ...
c 	  DIAC 2011
Design Adds Value!                                     • Unique and Compelling	                 Garbo by Umbra	c 	  DIAC 2...
Design Adds Value!                             • Unique and Compelling	                             • User-centred	       ...
Design Adds Value!                                    • Unique and Compelling	                                    • User-c...
Design Adds Value!                                     • Unique and Compelling	                                     • User...
c 	  DIAC 2011
Design Tells Stories!                                      Intellectual properties are not                                ...
c 	  DIAC 2011
HOW ARE YOU USING DESIGN?c 	  DIAC 2011
The Design Ladder!                   Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010	c 	  D...
WHERE ARE YOU?c 	  DIAC 2011
HOW CAN YOU GET TO                 WHERE YOU NEED TO BE?c 	  DIAC 2011
The Integrated Design Process!                           The Integrated Design Process developed by:	c 	  DIAC 2011	      ...
The Integrated Design Process!                              • Universally applicable to all design                        ...
The Design Advisory Service!    An introduction to Strategic Design for innovation-focused entrepreneurs. 	               ...
Who is ACIDO?!      The Association of Chartered Industrial Designers of Ontario is the accreditation body that      repre...
Opportunity!                   • risk awareness • unmet need • vision	                      Photos feature the work of ACI...
Strategize!                 • assess resources • design research • business plan	                           Photos feature...
Conceptualize!                     • ideation • mock-ups • evaluation	                     Photos feature the work of ACID...
Develop!                 • modeling • prototype & testing • refinement	                       Photos feature the work of AC...
Implement!                 • specification • production • coordination	                      Photos feature the work of ACI...
Launch!                 • promotion • distribution • assessment	                    Photos feature the work of ACIDO-accre...
Opportunity!                   • risk awareness • unmet need • vision	                      Photos feature the work of ACI...
Who is ACIDO?!                     Thank you.	c 	  DIAC 2011
Who is RGD?!      The Association of Registered Graphic Designers of Ontario was created by an Act of the      Ontario Leg...
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
c 	  DIAC 2011
5   STEPS TO STRATEGIC DESIGN.c 	  DIAC 2011
Five Steps to Strategic Design!                 1   CONNECT TO THE RIGHT                     DESIGNERS.c 	  DIAC 2011
Five Steps to Strategic Design!                 2   FOCUS ON A USER-CENTRED                     APPROACH.c 	  DIAC 2011
Five Steps to Strategic Design!                 3   USE DESIGN TO ADD VALUE.c 	  DIAC 2011
Five Steps to Strategic Design!                 4   ADOPT THE INTEGRATED                     DESIGN PROCESS.c 	  DIAC 2011
Five Steps to Strategic Design!                 5   REPEAT: INVEST IN THE                     VIRTUOUS CYCLE OF DESIGN.c 	...
The Design Equation!                    INNOVATION                        +                 STRATEGIC DESIGN              ...
For More Information!                 contact:   strategy@diac.on.ca	                                www.DIAC.on.ca	      ...
Questions?!c 	  DIAC 2011
Product Design: Integrating design into your business - MaRS Best Practices
Upcoming SlideShare
Loading in …5
×

Product Design: Integrating design into your business - MaRS Best Practices

1,363 views

Published on

Good design can add value to product and service innovation and, ultimately, help lead to the successful commercialization of those products and services. This seminar, presented by the Design Industry Advisory Committee (DIAC), covers the critical steps entrepreneurs must take to connect business strategy and design.

Start to integrate design into every stage of product development and adopt the design best practices of other innovation focused companies.

DIAC Product Design seminars are supported in part by the City of Toronto.
http://www.marsdd.com/events/details.html?uuid=771f3665-138c-4ed6-ab0d-bada6032e0c1

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • The designer... has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists... the designer wants to create a solution that fits in a deeper situational or social sense.

    R. Kyle
    http://www.chinacreativecompany.com/
    product design company
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,363
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
26
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Product Design: Integrating design into your business - MaRS Best Practices

  1. 1. c DIAC 2011
  2. 2. Product Design!An Introduction to the Strategic Design Process c DIAC 2011
  3. 3. The Experts! Arlene Gould, MBA, RGD, FRSA, is the Strategic Director of both DIAC Arlene Gould and ACIDO. As a researcher, educator and business consultant, she has MBA, RGD, FRSA extensive experience in demonstrating the strategic value of design to business and other stakeholder groups. Tim Poupore, ACIDO, is a Past-President of ACIDO and currently Chair Tim Poupore of DIAC. He is the President of Ove Industrial Design Ltd., a leading ACIDO industrial design consultancy based in Toronto, and has over thirty years of practical experience. Glenda Rissman is co-founder and principal of q30 Design Inc., a Toronto-based graphic design and communications consulting firm. Glenda Rissman Her work has been recognized by The Smithsonian Institute, The RGD American Institute of Graphic Arts, The Mead Annual Report Show, Applied Arts Magazine, The Advertising and Design Club of Canada and The New York Art Director’s Club. c DIAC 2011
  4. 4. Who Is DIAC?! The Design Industry Advisory Committee is a cross-disciplinary design think tank that conducts research and develops strategies for leveraging Ontario’s design capability to improve economic, social and environmental outcomes. c DIAC 2011
  5. 5. DIAC Pop-Up Design Incubator! A design support seminar series for innovation-focused entrepreneurs. Supported in part by the City of Toronto c DIAC 2011
  6. 6. North America’s Top Design Centers! Designers in the Workforce source: DESIGN MATTERS: DIAC Design Industry Study 2004 c DIAC 2011
  7. 7. Designers in the Workforce! • Ontario is Canada’s manufacturing hub • Ontario is also Canada’s design hub with 40,000 designers in the region • The GTA is the third largest centre for design employment in North America source: DESIGN MATTERS: DIAC Design Industry Study 2004 c DIAC 2011
  8. 8. The Design Equation! STRATEGIC DESIGN MEANS TURNING THE ASSETS OF THE COMPANY TO THE NEEDS OF THE MARKET.c DIAC 2011
  9. 9. The Design Equation! INNOVATION + STRATEGIC DESIGN = SUCCESSc DIAC 2011
  10. 10. c DIAC 2011
  11. 11. Design Adds Value! • Unique and Compelling Garbo by Umbra c DIAC 2011
  12. 12. Design Adds Value! • Unique and Compelling • User-centred Staxi c DIAC 2011
  13. 13. Design Adds Value! • Unique and Compelling • User-centred • Simplified and Cost-effective Z-Box, GE Water and Process Technologies c DIAC 2011
  14. 14. Design Adds Value! • Unique and Compelling • User-centred • Simplified and Cost-effective • Sustainable Biowall Guelph University Nedlaw Living Walls c DIAC 2011
  15. 15. c DIAC 2011
  16. 16. Design Tells Stories! Intellectual properties are not appreciated until design makes them tangible. Design helps to: • Brand Embedded Technologies • Visualize Future Applications • Make an Emotional Connection University Avenue Design Charrette, DIAC 2009 c DIAC 2011
  17. 17. c DIAC 2011
  18. 18. HOW ARE YOU USING DESIGN?c DIAC 2011
  19. 19. The Design Ladder! Recreated from Source: Evaluating Design. SEE Policy Booklet 03- November 2010 c DIAC 2011
  20. 20. WHERE ARE YOU?c DIAC 2011
  21. 21. HOW CAN YOU GET TO WHERE YOU NEED TO BE?c DIAC 2011
  22. 22. The Integrated Design Process! The Integrated Design Process developed by: c DIAC 2011 DIAC and ACIDO
  23. 23. The Integrated Design Process! • Universally applicable to all design challenges • Applicable to all design disciplines • Cyclical and iterative • Process for sustainable product development c DIAC 2011
  24. 24. The Design Advisory Service! An introduction to Strategic Design for innovation-focused entrepreneurs. • Supported by IRAP • Design Audit • One Week of Design Services • Strategic Design Recommendations • Case Study Injection Molding Process, Nu-Co Plastics Images courtesy of Design Engineering Magazine, Sept. 2010. c DIAC 2011
  25. 25. Who is ACIDO?! The Association of Chartered Industrial Designers of Ontario is the accreditation body that represents industrial design in the province of Ontario, fosters high standards of professional conduct and supports best practices in design business and design education. c DIAC 2011
  26. 26. Opportunity! • risk awareness • unmet need • vision Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  27. 27. Strategize! • assess resources • design research • business plan Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  28. 28. Conceptualize! • ideation • mock-ups • evaluation Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  29. 29. Develop! • modeling • prototype & testing • refinement Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  30. 30. Implement! • specification • production • coordination Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  31. 31. Launch! • promotion • distribution • assessment Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  32. 32. Opportunity! • risk awareness • unmet need • vision Photos feature the work of ACIDO-accredited Industrial Designers at Designforce, c DIAC 2011 Ove Industrial Design and Spark Innovations.
  33. 33. Who is ACIDO?! Thank you. c DIAC 2011
  34. 34. Who is RGD?! The Association of Registered Graphic Designers of Ontario was created by an Act of the Ontario Legislature to certify graphic designers who have met a rigorous set of standards that includes documented levels of relevant, professional education and experience, as well as demonstrated competence in the areas of business, design principles, research and theory and ethics through successful completion of a written test and portfolio interview. c DIAC 2011
  35. 35. c DIAC 2011
  36. 36. c DIAC 2011
  37. 37. c DIAC 2011
  38. 38. c DIAC 2011
  39. 39. c DIAC 2011
  40. 40. c DIAC 2011
  41. 41. c DIAC 2011
  42. 42. c DIAC 2011
  43. 43. c DIAC 2011
  44. 44. c DIAC 2011
  45. 45. c DIAC 2011
  46. 46. c DIAC 2011
  47. 47. c DIAC 2011
  48. 48. c DIAC 2011
  49. 49. c DIAC 2011
  50. 50. c DIAC 2011
  51. 51. c DIAC 2011
  52. 52. c DIAC 2011
  53. 53. c DIAC 2011
  54. 54. c DIAC 2011
  55. 55. c DIAC 2011
  56. 56. c DIAC 2011
  57. 57. c DIAC 2011
  58. 58. c DIAC 2011
  59. 59. c DIAC 2011
  60. 60. c DIAC 2011
  61. 61. c DIAC 2011
  62. 62. c DIAC 2011
  63. 63. 5 STEPS TO STRATEGIC DESIGN.c DIAC 2011
  64. 64. Five Steps to Strategic Design! 1 CONNECT TO THE RIGHT DESIGNERS.c DIAC 2011
  65. 65. Five Steps to Strategic Design! 2 FOCUS ON A USER-CENTRED APPROACH.c DIAC 2011
  66. 66. Five Steps to Strategic Design! 3 USE DESIGN TO ADD VALUE.c DIAC 2011
  67. 67. Five Steps to Strategic Design! 4 ADOPT THE INTEGRATED DESIGN PROCESS.c DIAC 2011
  68. 68. Five Steps to Strategic Design! 5 REPEAT: INVEST IN THE VIRTUOUS CYCLE OF DESIGN.c DIAC 2011
  69. 69. The Design Equation! INNOVATION + STRATEGIC DESIGN = YOUR SUCCESSc DIAC 2011
  70. 70. For More Information! contact: strategy@diac.on.ca www.DIAC.on.ca www.ACIDO.info www.RGDOntario.com c DIAC 2011
  71. 71. Questions?!c DIAC 2011

×