David Sales, Director, Emergenetics UK Learn how brain science can dramatically improve our recruitment and selection effectiveness Understand how recruitment, on-boarding and L&D must be integrated to ensure retention Relate the sector characteristics of health, pharmaceuticals and life science to this knowledge

1. The Brain Science of
Effective Recruitment,
Retention and
Workplace Performance
David Sales, Director

5. Agenda
1. Introduction
2. The brain science
3. Integrating recruitment, on-boarding & development
4. Sector characteristics
5. Questions

8. The Brain Science
What do we need to know?

9. Science is moving
forward …fast!

10. Reptiles 300,000,000 years
Mammals 200,000,000 years
Primates 60,000,000 years
Industry 200 years
“Today” 5 years?
Our evolution
dictates our
triggers

11. Respect the ‘Social’ Brain

12. Build trust at every stage

13. Gazalley Lab Research , University of California at San Francisco USA
Do not try to
outsmart the
computer

14. How does this affect
recruitment & resourcing
?

15. 3. Each contact is a new first impression:
Appeal to motivations in interviews & on-boarding
1. Prepare meticulously:
Decide what motivations are important to each role
2. First impressions matter:
JD, advert or contact links directly to motivations
4. Align recruitment and development:
Invest early and continue to retain loyalty

16. CIPD Survey 2015
• >75% of organisations had
challenges recruiting staff
• >75% of organisations had
challenges retaining staff
• Little change in the practices
used to recruit

17. Methods Used for Recruiting

18. Methods Used for Recruiting

19. Why and how do we integrate
recruitment and retention
?

20. “I pick (and constantly
re-assess) my
organisation”
“What I joined for is
what I expect to
continue!”
Motivations and
Values are
different

21. Sector Characteristics
?

22. High churn – a different approach to loyalty
Technical teaming – support skill development
Commerciality – explain relevance
Pressurised roles – they are not for everyone
Pay challenges – change the battlefield

23. • The contact experience is everything
• Verbal, body & written language is vital
• Our personal impact is immense
• Motivators are fundamental
• Centre the process on the candidate
• Pass the baton well ….