Arjan van den Born Jads

2. Introduction to data science
Overcoming the Hype
November 20th 2017
Arjan van den Born

3. CONTENT
• What is Data Science, exactly?
• Some Cool Examples of Data Science in Action
• Dark Side of Data Science
• JADS – Bridging Business and Technology
• Master Data Science & Entrepreneurship
[3]

4. The Datafication era started in the early 1800’s
Mathew Fontaine Maury, Virginia 1806-1873Florence Nightingale , London 1820-1910 [4]

5. [5]

6. The Always-On Society generates true Big Data
Providing
connected
Apps
Philips Value Platform Extracting
meaningful
information
Connected Solutions
Enhancing the user experience
Sensing and monitoring data
Connected devices
6

7. Public Private
Large scale
Small and medium scale
Melissa
On-line Data
Business Strategist
Ron
Web-data Entrepreneur
Debora
Consultant
Data Concessions
Jeremy
Data Regulatory Officer
Data science will create new professions
7

8. Every profession becomes a Data Science Profession
8
Health Analytics
HR Analytics
Marketing Analytics
Accounting & Finance Analytics

9. The vision is clear: data is the new oil water
[9]

10. Cool Examples

11. HEAT MAPS

12. [12]
Humanitarian Food

13. [13]
JOHN DEERE: WHO OWNS DATA?

14. Setting up Big Registries to find new answers to complex questions

15. [15]

16. [16]

17. FROM SEED PRODUCER TO BIG DATA COMPANY

20. Detecting Confusion of the Elderly

21. MUSIC AS A MEDICINE

22. FACE RECOGNITION LIVE

23. Alternative Recommender Systems

24. USING AI TO MINIMIZE DOCUMENT EXCESS

26. We are making enormous progress (in some fields)
2015: RESEARCH 2017: REALITY

27. [27]
OF DATA

28. Alternative Facts

29. RISE OF THE AI APOCALYSE

30. THE CHALLENGES OF CODIFICATION:
THE CASE OF AUTONOMOUS VEHICLES

31. JADS: What, Why & How
31

32. WHY JADS? Bringing Technology and Sociology/Business
together

33. Great synergies between two complementary universities
• Eindhoven = Design Science =
Making & Creating
• Tilburg = Scientific Method =
Hypothesizing & Analyzing
• Tilburg + Eindhoven = Constantly
making & learning = Permanent Beta
“Data Driven, Human Obsessed”
[33]

34. JADS: close collaboration of 2 universities on 3 areas within data
science

35. Education: nine data science programs offered at three locations
[35]
Graduate School Den Bosch
Joint Bachelor Data Science
2000
Students

36. A New Profession is emerging
36
We need T-shaped people
Data scientist have knowledge of
• Engineering
• Statistics & Mathematics
• Business & Society
• Entrepreneurship

37. An overview of our nine data science educational programs
engineering
Eindhoven
University of Technology
society
Tilburg University
entrepreneurship
Mariënburg Den Bosch
I.JointBachelorinScience
37
Health
Analytics
Legal
Analytics
Digital
Entrepreneur
Data
Engineering
Minor
V. Data Science and
Entrepreneurship
VII. PDEng
Data Science
II. Business
and
Governance
III. Business
Analytics
VI. Master Data Science in
Engineering
Master Post- Master
IV. Marketing
Analytics
IX.Ph.D.PrograminDataScience
VIII. Professional
Education

38. For every data science role there is a specialization in Bachelor &
Master
Data Engineer
Data Wrangler
Data
Analyst
Data Scientist Data
Entrepreneur
[38]Data Engineering
Business Analytics
Data Entrepreneurship
Data Entrepreneurship
Business & Governance
Marketing Analytics

39. Enabling and creating a thriving community
[39]
0
200
400
600
800
1000
1200
1400
1600
1800
2016 2017 2018 2019 2020
Aantal PDENG Data Science Den Bosch
Aantal masters Data Science Eindhoven
Eindhoven
Aantal masters Data Science Tilburg
Tilburg
Aantal joint masters Data Science Den
Bosch
Aantal joint bachelors Data Science
Tilburg/Eindhoven
Currently
approximately 600
students

40. The place where we collaborate intensively with our partners
[40
]

41. Relevance: Intense collaboration with industry in education and research
Ambition & Quality: world class staff & students to make an impact
Multi-disciplinary: Mixing business and IT to drive innovation
Novelty: educational programs are newly designed using DS design criteria
Size: 2000 students in various programs with 3 research centers
Five unique elements of our proposition
[41]

42. JADS & Digital
Entrepreneurship
[42]

43. Entrepreneurship is mindset and means, not a goal

44. Impression of Mariënburg (City Center - 2 minutes from Central Station)
[44]

45. Mariënburg is will be a great place to be
We will create a vivid and
intimate international student
community in Den Bosch with:
• On campus housing (77)
• Start-ups, scale-ups and spin-offs
• International atmosphere
• Extra curricular activities
• Networking with partners
45

46. JADS Acceleration & Incubation activities @ Marienburg
[46]
JADS Entrepreneurship
Club Incubation services
AI
Accelerator
JADS Data Science
Studio
Data Tech 100
• Focus on student
meet-ups
• Link with educational
program
• Students
• Academics
• Together with Brabant
Ventures
• Executed by
Rockstart
• Housed in
Mariënburg
• Focus on AI
• 6-8 scale-ups
• Assisted by Science
know-how
Data & Agro Data & Sport

47. JADS Digital Acceleration & Incubation
[47]
Discovery
(ideation)
Validation
(p/s fit)
Efficiency
(p/m fit)
Scale
(bm/m fit)
STUDENT
SCIENCE
SME

48. The Master of Data Science and Entrepreneurship (MDSE) has the bold ambition
to be the most innovative & entrepreneurial studies in Data Sciences in NL
[48]
“To teach the complexities of
data entrepreneurship, our
program balances evidence-
based learning with
experience-based
learning. Therefore, [we]
develop practical (data-based)
applications and
prototypes, we will host an
elaborate mentoring program,
and give students the real-
life experience of
starting their own data
venture.”
Rare & Valuable
Capabilities
Constant
experimentation &
learning
Lean Start-up
Combine Actions
& Insights
Data Entre-
preneurship is a
team sport
Building a Data
Living Lab

49. To do so, alongside the intended learning outcomes, a skills journey and
individual coaching prepare for students’ future entrepreneurship
[49]
1. Curriculum 2. Skills Journey 3. Coaching & Mentoring
Competencies (in accordance with
Dublin descriptors mentioned in the
NVAO-accreditation add-on d.d. April
2017) following JADS’s ambition to be
the most innovative and
entrepreneurial Data Science study in
the Netherlands.
A designed skills journey contains
additional workshops / training
supported by assessments to develop
the skills of the students, consisting of
curricular and extracurricular skills.
A triangle of coaching (personal level)
and mentoring (business level) to
ensure specific learning needs of the
student.
A challenging, consistent and balanced
menu of entrepreneurial competencies

50. JADS Master Data Science & Entrepreneurship Curriculum
[50]
Data Mining Deep Learning
Business Analytics
Process Mining
Data & Law (IP & Privacy) Cognition & Creativity Ethics & Entrepreneurship
Data Architecture &
Integration
Innovation Services Data Vizualization
Strategy & Business Models Entrepreneurial Marketing Data Entrepreneurship*
Entrepreneurial Finance Corporate Entrepreneurship*
Super Crunchers
DEiA 1.1 DEiA 1.2 DEiA 2.1 Master Thesis (2.2)
Data Engineering
Data Mining
Data Decision Making
Data Entrepreneurship
Data in Society
Electives
Choose 1 out of 2*
Skills Journey

51. Unique features of the Master Data Science & Entreperneurship
• Joint collaboration of TU/e and TiU.
Students receive a joint diploma
that is issued by both universities.
• The beautiful Mariënburg
Monastery.
• Students are registered at both
universities.
• Courses are taught by professors
from both universities in ‘s-
Hertogenbosch.
51

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