SlideShare a Scribd company logo
1 of 14
Download to read offline
Marketing Challenge
Option 1
Digital Marketing
Nanodegree Program
Step 1:
Getting Started
DMND Program, Enterprise,
or Your Own Company
● Which option did you choose?
Option 1:
Udacity
● If Udacity, which product did you choose?
I choose digital marketing Nanodegree program
Marketing Objective:
to raise awareness about the product
by collecting 300 hundred emails
subscribe and 300 hundred E-book
purchase within three weeks of
campaign starts.
KPI: DMND, Enterprise, or
Your Company
Number of collected emails and E-book
purchases during the campaign.
Step 2:
Value Proposition
Value Proposition
FOR students or employee
WHO wants to shift career to digital marketing and
doesn’t know the right way or where to learn
OUR products and courses
THAT offers great quality and high level of moderating
UNLIKE other courses platforms like udemy
OUR OFFER provide them with excellent content and
real life projects to work with and great community
and moderators to guide them through the learning
journey
Step 3:
Customer Persona
Interview
Sample of questions:
● How old are you?
1. 18
2. 25
3. 32
● What is your job?
1. Student
2. Fresh graduated, part time employee
3. Governmental employee
● Are you currently employee?
1. no
2. Part time
3. Full time job
● What is the highest degree you had?
1. High school
2. College
3. MBA
● What job do you want to get in the
future?
1. Id like to work in a big company which
allow me to gain experience and start a
powerful career
2. Id like to shift career for more suitable
environment and higher income
3. I wish in the future to start my own
business or get rid of ordinary
employment responsibilities with
freelancing
● What is your annual income?
1. 0$
2. <1800$
3. >4500$
● What is your personal goals?
1. Graduated from college
2. Increase my income and Get married
3. getting more independence, stability
and achieve my vision in life
● Where do you often search for a new
job?
1. Asking my colleagues
2. Searching Google and Facebook
groups, companies announcements
3. Linked, wuzzuf, relationships
Empathy Map
Thinking
After the corona
pandemic, he thinks in
establishing a new
career path to face any
alike circumstances and
prepare for this big
technology
transformation In the
world.
Seeing
A lot of chances in the
online industry
especially digital
marketing and he looks
forward to joining this
world.
Doing
Search about courses
and platforms which
could give him a
suitable intro and put
him on the right way to
join the digital industry.
Feeling
confused and worried
about where to begin
and waiting for the right
guide to show him what
he needs to start
learning.
Target Persona
Background and
Demographics
Target Persona Name Needs
Demographics:
• 32 years old
• Living in cairo
• engaged
• working at the
governmental sector
• interested in studying
master of business
administration
• income is about 6
thousand per month
Mohamed turkey
Governmental employee Needs:
• Know more about
online courses
• Moderating
• Increase income to start
his new life with a new
family
Hobbies Goals Barriers
Hobbies:
• reading about
technology, marketing
• travel
• playing football
• watch tv
Goals:
• Increase his knowledge
about technology
especially digital
marketing
• Start new career path
• Become a freelancing
within two years
• Increase his income
Barriers:
• Lacking of time
• Money barrier
• Fair of failure
• The appropriate
advisor could not be
found

More Related Content

What's hot

Chrome extensions for finding contact information and social profiles
Chrome extensions for finding contact information and social profilesChrome extensions for finding contact information and social profiles
Chrome extensions for finding contact information and social profilesSusanna Frazier
 
2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation2014 LinkedIn Company Presentation
2014 LinkedIn Company PresentationLinkedIn
 
Introduction to LinkedIn
Introduction to LinkedInIntroduction to LinkedIn
Introduction to LinkedInClyde Nunes
 
Empathy Map
Empathy MapEmpathy Map
Empathy Mapjumpeee
 
Networking on LinkedIn 101
Networking on LinkedIn 101Networking on LinkedIn 101
Networking on LinkedIn 101LinkedIn
 
How to be a rockstar recruiter
How to be a rockstar recruiterHow to be a rockstar recruiter
How to be a rockstar recruiterLinkedIn India
 
LinkedIn Connect to Opportunity™ -- Stories of Discovery
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn Connect to Opportunity™ -- Stories of Discovery
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn
 
Content marketing
Content marketing Content marketing
Content marketing Hemnath RA
 
(Master ppt) LinkedIn on Campus
(Master ppt) LinkedIn on Campus(Master ppt) LinkedIn on Campus
(Master ppt) LinkedIn on CampusLinkedIn
 
Career Exploration
Career ExplorationCareer Exploration
Career ExplorationAllenO2
 
How To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 SlidesHow To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 SlidesBert Verdonck
 
LinkedIn Powerpoint workshop presentation
LinkedIn Powerpoint workshop presentationLinkedIn Powerpoint workshop presentation
LinkedIn Powerpoint workshop presentationTom Crouch
 

What's hot (20)

Chrome extensions for finding contact information and social profiles
Chrome extensions for finding contact information and social profilesChrome extensions for finding contact information and social profiles
Chrome extensions for finding contact information and social profiles
 
2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation
 
Introduction to LinkedIn
Introduction to LinkedInIntroduction to LinkedIn
Introduction to LinkedIn
 
Market your content
Market your contentMarket your content
Market your content
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentation
 
Empathy Map
Empathy MapEmpathy Map
Empathy Map
 
Linkedin course :
Linkedin course : Linkedin course :
Linkedin course :
 
Networking on LinkedIn 101
Networking on LinkedIn 101Networking on LinkedIn 101
Networking on LinkedIn 101
 
How to be a rockstar recruiter
How to be a rockstar recruiterHow to be a rockstar recruiter
How to be a rockstar recruiter
 
LinkedIn Connect to Opportunity™ -- Stories of Discovery
LinkedIn Connect to Opportunity™ -- Stories of DiscoveryLinkedIn Connect to Opportunity™ -- Stories of Discovery
LinkedIn Connect to Opportunity™ -- Stories of Discovery
 
LinkedIn - Presentation.pdf
LinkedIn - Presentation.pdfLinkedIn - Presentation.pdf
LinkedIn - Presentation.pdf
 
LINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedInLINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedIn
 
Content marketing
Content marketing Content marketing
Content marketing
 
(Master ppt) LinkedIn on Campus
(Master ppt) LinkedIn on Campus(Master ppt) LinkedIn on Campus
(Master ppt) LinkedIn on Campus
 
LinkedIn for personal branding
LinkedIn for personal branding LinkedIn for personal branding
LinkedIn for personal branding
 
Using LinkedIn for Job Search
Using LinkedIn for Job Search  Using LinkedIn for Job Search
Using LinkedIn for Job Search
 
Career choice workshop
Career choice workshopCareer choice workshop
Career choice workshop
 
Career Exploration
Career ExplorationCareer Exploration
Career Exploration
 
How To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 SlidesHow To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 Slides
 
LinkedIn Powerpoint workshop presentation
LinkedIn Powerpoint workshop presentationLinkedIn Powerpoint workshop presentation
LinkedIn Powerpoint workshop presentation
 

Similar to Prepare to market project

DMND Program project1
DMND Program project1DMND Program project1
DMND Program project1annunagrare
 
Digital marketing projetc
Digital marketing projetcDigital marketing projetc
Digital marketing projetcEmanHisham5
 
Run a Facebook Campaign Part 1
Run a Facebook Campaign Part 1Run a Facebook Campaign Part 1
Run a Facebook Campaign Part 1Shahid Afridi
 
Palma_Ingrid_DMBS_PB1_2023-April.ppt
Palma_Ingrid_DMBS_PB1_2023-April.pptPalma_Ingrid_DMBS_PB1_2023-April.ppt
Palma_Ingrid_DMBS_PB1_2023-April.pptIngridPalma10
 
Project 8 Portfolio
Project 8 PortfolioProject 8 Portfolio
Project 8 PortfolioMeghna David
 
Palma_Ingrid_DMBS_PB1_2023-April.pdf
Palma_Ingrid_DMBS_PB1_2023-April.pdfPalma_Ingrid_DMBS_PB1_2023-April.pdf
Palma_Ingrid_DMBS_PB1_2023-April.pdfIngridPalma10
 
Digital Marketing Project
Digital Marketing ProjectDigital Marketing Project
Digital Marketing ProjectMehreenJaved5
 
Personal Brand Exploration keynote.pptx
Personal Brand Exploration keynote.pptxPersonal Brand Exploration keynote.pptx
Personal Brand Exploration keynote.pptxCandace56
 
Email marketing project
Email marketing projectEmail marketing project
Email marketing projectAmr Refaey
 
Marketing plan for The Sparks Foundation
Marketing plan for The Sparks FoundationMarketing plan for The Sparks Foundation
Marketing plan for The Sparks FoundationMaanasPradhan1
 
Final Paper - Titik Nur Pangesti - Diploma Degree.docx
Final Paper - Titik Nur Pangesti - Diploma Degree.docxFinal Paper - Titik Nur Pangesti - Diploma Degree.docx
Final Paper - Titik Nur Pangesti - Diploma Degree.docxTitik Nur Pangesti
 
P2 market_your_content
P2  market_your_contentP2  market_your_content
P2 market_your_contentMeghna David
 
Montero_Jose_DMBS_PB1_2022-09.pdf
Montero_Jose_DMBS_PB1_2022-09.pdfMontero_Jose_DMBS_PB1_2022-09.pdf
Montero_Jose_DMBS_PB1_2022-09.pdfJoseMontero801872
 
SIERAMOYEDABRAND.pdf
SIERAMOYEDABRAND.pdfSIERAMOYEDABRAND.pdf
SIERAMOYEDABRAND.pdfSieraMoyeda
 
Internship Opportunities at Younity .pdf
 Internship Opportunities at Younity .pdf Internship Opportunities at Younity .pdf
Internship Opportunities at Younity .pdfAysha703764
 
Digital Marketing Capstone Project Presentation
Digital Marketing Capstone Project PresentationDigital Marketing Capstone Project Presentation
Digital Marketing Capstone Project PresentationImranKassim3
 

Similar to Prepare to market project (20)

My DMND Portfolio
My DMND PortfolioMy DMND Portfolio
My DMND Portfolio
 
DMND Program project1
DMND Program project1DMND Program project1
DMND Program project1
 
Digital marketing projetc
Digital marketing projetcDigital marketing projetc
Digital marketing projetc
 
Run a Facebook Campaign Part 1
Run a Facebook Campaign Part 1Run a Facebook Campaign Part 1
Run a Facebook Campaign Part 1
 
Palma_Ingrid_DMBS_PB1_2023-April.ppt
Palma_Ingrid_DMBS_PB1_2023-April.pptPalma_Ingrid_DMBS_PB1_2023-April.ppt
Palma_Ingrid_DMBS_PB1_2023-April.ppt
 
Project 8 Portfolio
Project 8 PortfolioProject 8 Portfolio
Project 8 Portfolio
 
Digital Marketing Courses in Jayanagar.pdf
Digital Marketing Courses in Jayanagar.pdfDigital Marketing Courses in Jayanagar.pdf
Digital Marketing Courses in Jayanagar.pdf
 
Palma_Ingrid_DMBS_PB1_2023-April.pdf
Palma_Ingrid_DMBS_PB1_2023-April.pdfPalma_Ingrid_DMBS_PB1_2023-April.pdf
Palma_Ingrid_DMBS_PB1_2023-April.pdf
 
Digital Marketing Project
Digital Marketing ProjectDigital Marketing Project
Digital Marketing Project
 
Personal Brand Exploration keynote.pptx
Personal Brand Exploration keynote.pptxPersonal Brand Exploration keynote.pptx
Personal Brand Exploration keynote.pptx
 
Email marketing project
Email marketing projectEmail marketing project
Email marketing project
 
Marketing plan for The Sparks Foundation
Marketing plan for The Sparks FoundationMarketing plan for The Sparks Foundation
Marketing plan for The Sparks Foundation
 
Final Paper - Titik Nur Pangesti - Diploma Degree.docx
Final Paper - Titik Nur Pangesti - Diploma Degree.docxFinal Paper - Titik Nur Pangesti - Diploma Degree.docx
Final Paper - Titik Nur Pangesti - Diploma Degree.docx
 
P2 market_your_content
P2  market_your_contentP2  market_your_content
P2 market_your_content
 
Montero_Jose_DMBS_PB1_2022-09.pdf
Montero_Jose_DMBS_PB1_2022-09.pdfMontero_Jose_DMBS_PB1_2022-09.pdf
Montero_Jose_DMBS_PB1_2022-09.pdf
 
SIERAMOYEDABRAND.pdf
SIERAMOYEDABRAND.pdfSIERAMOYEDABRAND.pdf
SIERAMOYEDABRAND.pdf
 
9 highest paid Digital Marketing Job and trending updates.
9 highest paid Digital Marketing Job and trending updates.9 highest paid Digital Marketing Job and trending updates.
9 highest paid Digital Marketing Job and trending updates.
 
Internship Opportunities at Younity .pdf
 Internship Opportunities at Younity .pdf Internship Opportunities at Younity .pdf
Internship Opportunities at Younity .pdf
 
Digital Marketing Capstone Project Presentation
Digital Marketing Capstone Project PresentationDigital Marketing Capstone Project Presentation
Digital Marketing Capstone Project Presentation
 
Email Marketing
Email MarketingEmail Marketing
Email Marketing
 

Recently uploaded

Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesUmeshChandra385380
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyAnton Shulke
 
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Meon Technologies .......................
Meon Technologies  .......................Meon Technologies  .......................
Meon Technologies .......................meontechnologies01
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineglobalbrandmagazines1
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxDigital Upward
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...Social Samosa
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfkinjaltaletiya7298
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaEsteller
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Ethical issues and problems in business and the corporate world
Ethical issues and problems in business and the corporate worldEthical issues and problems in business and the corporate world
Ethical issues and problems in business and the corporate worldJeymaeAfable
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 

Recently uploaded (20)

Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 
Maximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO StrategiesMaximizing Your Website's Potential: Off-Page SEO Strategies
Maximizing Your Website's Potential: Off-Page SEO Strategies
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agency
 
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M07.xlsx - IPL 17 FCT (Commercial...
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Meon Technologies .......................
Meon Technologies  .......................Meon Technologies  .......................
Meon Technologies .......................
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
The Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazineThe Fall of Social Media Marketing :- Global brand magazine
The Fall of Social Media Marketing :- Global brand magazine
 
leveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptxleveraging digital excellence with digital upward.pptx
leveraging digital excellence with digital upward.pptx
 
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
TAM Sports-IPL 17 Advertising Report- M01 - M15.xlsx - IPL 17 FCT (Commercial...
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdfCapstone Presentation Mangaldeep Kinjal Taletiya.pdf
Capstone Presentation Mangaldeep Kinjal Taletiya.pdf
 
Catalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completaCatalogo Benchmade 2024 con la gama completa
Catalogo Benchmade 2024 con la gama completa
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Ethical issues and problems in business and the corporate world
Ethical issues and problems in business and the corporate worldEthical issues and problems in business and the corporate world
Ethical issues and problems in business and the corporate world
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 

Prepare to market project

  • 1.
  • 2. Marketing Challenge Option 1 Digital Marketing Nanodegree Program
  • 4. DMND Program, Enterprise, or Your Own Company ● Which option did you choose? Option 1: Udacity ● If Udacity, which product did you choose? I choose digital marketing Nanodegree program
  • 5. Marketing Objective: to raise awareness about the product by collecting 300 hundred emails subscribe and 300 hundred E-book purchase within three weeks of campaign starts.
  • 6. KPI: DMND, Enterprise, or Your Company Number of collected emails and E-book purchases during the campaign.
  • 8. Value Proposition FOR students or employee WHO wants to shift career to digital marketing and doesn’t know the right way or where to learn OUR products and courses THAT offers great quality and high level of moderating UNLIKE other courses platforms like udemy OUR OFFER provide them with excellent content and real life projects to work with and great community and moderators to guide them through the learning journey
  • 10. Interview Sample of questions: ● How old are you? 1. 18 2. 25 3. 32 ● What is your job? 1. Student 2. Fresh graduated, part time employee 3. Governmental employee ● Are you currently employee? 1. no 2. Part time 3. Full time job
  • 11. ● What is the highest degree you had? 1. High school 2. College 3. MBA ● What job do you want to get in the future? 1. Id like to work in a big company which allow me to gain experience and start a powerful career 2. Id like to shift career for more suitable environment and higher income 3. I wish in the future to start my own business or get rid of ordinary employment responsibilities with freelancing ● What is your annual income? 1. 0$ 2. <1800$ 3. >4500$
  • 12. ● What is your personal goals? 1. Graduated from college 2. Increase my income and Get married 3. getting more independence, stability and achieve my vision in life ● Where do you often search for a new job? 1. Asking my colleagues 2. Searching Google and Facebook groups, companies announcements 3. Linked, wuzzuf, relationships
  • 13. Empathy Map Thinking After the corona pandemic, he thinks in establishing a new career path to face any alike circumstances and prepare for this big technology transformation In the world. Seeing A lot of chances in the online industry especially digital marketing and he looks forward to joining this world. Doing Search about courses and platforms which could give him a suitable intro and put him on the right way to join the digital industry. Feeling confused and worried about where to begin and waiting for the right guide to show him what he needs to start learning.
  • 14. Target Persona Background and Demographics Target Persona Name Needs Demographics: • 32 years old • Living in cairo • engaged • working at the governmental sector • interested in studying master of business administration • income is about 6 thousand per month Mohamed turkey Governmental employee Needs: • Know more about online courses • Moderating • Increase income to start his new life with a new family Hobbies Goals Barriers Hobbies: • reading about technology, marketing • travel • playing football • watch tv Goals: • Increase his knowledge about technology especially digital marketing • Start new career path • Become a freelancing within two years • Increase his income Barriers: • Lacking of time • Money barrier • Fair of failure • The appropriate advisor could not be found