BUSINESS PLAN OF OUR NEW ONLINE JEWELRY SHOP.pptx

1. BUSINESS PLAN OF OUR NEW
ONLINE JEWELRY SHOP
Tahir Ali and Ahmad Ibrar

2.  The main reasons about why We choice this business is that my friend Ahmad Ibrar
belongs to jeweler family. And his entire family is working in this business from 50
years. That’s why he have a lot of knowledge and experience in this field.
 So, we thought why not take advantage of his experience and knowledge to start
this business.
 The main advantage of starting a jewellery business is that you don’t necessarily
have to be a certified. It’s enough to simply designing and creating pieces of
jewellery.
1:History and background

3. History Continue
 when it comes to the jewellery industry, turning your investment into profit is almost
ensured, if your creations have the required quality. Moreover, by starting your own
business, you have the advantage of being your own boss and setting your own working
hours
 The Jewelry Store xyz will focus on one primary market, women and teens. We will
concentrate our marketing efforts on professional women, as well as those who like to
dress up when going out for the events.

4.  Our goal is to exceed customer ’s expectations
in design styles, quality and customer
service.
 To develop a sustainable team unit that sells
made jewelry and customized jewelry to meet
the needs of the market and outgoing woman
and teens.
 Our aim to increase the number of products
and make top seller in Market.
 To introduce a minimum of three new designs
monthly to expand our products.
2:Goal and Objectives

5.  Our vision is to make this business
on top and become NO 1 seller in
the market.
Vision

6.  Our mission is to produced fine jewelry
designs. make designs and sell high
quality and fashionable.
 We will attract and maintain customers
through our unique combination of
designs, quality, and customer service
and fashion recommendations
Mission

7. 3: Products and Services
RINGS:

8. PRODUCT AND SERVES CONTINUE
USP:
 The Jewelry Store will specifically
carry fine jewelry that is designed
for the couples and teen. Our
selection will range in various
colors, sizes and styles to meet the
unique needs of the everyday girl.
 Management will rely on
customer feedback and sales
reports to eliminate or introduce
particular sizes, colors and styles

9. CONTINUED
 => External Factors:
 Price of gold sliver.
 Number of Sellers in the market.

10. CONTINUED
 => LOCATON:
 We are selling our products on online platforms like Daraz, Amazon, Noon etc.
Our physical store is in Jadoon , Abbottabad
 The xyz shop in Abbotabad. All products will be packed at the shop. Jewelry items
will be delivered to customers from here.

11. 3: FORM OF OWNERSHIP
 The Jewelry Store xyz is organized as a sole proprietorship. The Jewelry
Store XYZ is registered in KPK.

12. 5: Management and Staffing
 CA( with 1 year of experience )
 experts
 Online store manager (3 years of online managing store)
 Virtual Assistant (with 2 years of experience)
 Marketing team (BS in marketing, 2 years of experience)
 Broker (With 5 years of experience)
 Labor force (NO degree/experience)

13. 6: Marketing
 Our product will be sold through online mediums so
our main focus is on paid advertising through
Facebook ads and Instagram posts.
 We will do promotional campaigns for our shop like
buy 1 get 1 free or 50% off on the product.

14. 6: Marketing
 We will develop a website before launching of our products which will be
an informational site and will lists our products. The website will have
our location, fashion related articles and announcements of new
products.
 High-Quality Photography.
 special offers in special events.

15. Current and projected financial statements
 START-UP EXPENSE
 legal 10000
 websites 40000
 Shop security 15000
 Insurance 15000
 rent 10000
 others 10000
 TOTAL 100000

16. Current and projected financial statements
Fixed cost=$100000
Variable cost=200000
Total cost=FC+VC=300000
Profit= TS-TC
=$3K-300000K
=$500
Revenue= Price x Quantity
300*50=25000
0.6*500=$300

17. Current and projected financial statements
Total Expenses = Net Revenue - Net Income
Net income = 3500 - 10000 = 25000
Total expenses = 4500 - 2500 = $ 2000
Selling price of product:
Direct Material Costs+ Direct labor costs+ Direct Expenses= Prime costs
50000+ 5000-+ 1000= 20000
Prime costs+ Factory overhead= Factory costs
20000+ 10000= 30000
Factory Costs + Office and administration overhead= costs of production

18. Current and projected financial statements
30000+ 5000= 35000
Costs of production+ opening finished stock – closing finished stock= costs of good sold
35000+ 5000- 1000= 39000
Costs of good sold + selling and distribution overhead =costs of sales
39000+ 10000= $ 49000
Cost of sales + profit = sales
49000+ 5000= 54000
Sales / quantity sold= selling price per unit
3500= selling price per unit

19. Monthly selling graph
0
10
20
30
40
50
60
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3

20. Thank You