1. Final Assignment
This document is a collaboration of all the assignments of this terms class. It is a business plan for my company,
All That Shines Jewelry.
2. ALL THAT SHINES JEWELRY
Bachelors Capstone Final Project
Heather M. Marble
MT 499-02
Dr. James Ziegler
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Section 1: Executive Summary (Business Description)
Type of Business & Products
I am going into this business with a partner. My partner will be fully invested like myself.
She will be making the jewelry, as will I. Both of us will play a part in the creativity of each
piece. We will share in the profits and expenses of the business. We will each put in an equal
amount to the startup costs of the company. As stated by the IRS, “each person contributes
money, property, labor or skill, and expects to share in the profits and losses of the business.”
(Internal Revenue Service; irs.gov)
Inventory
My partner and I already have over 100 pieces of unique jewelry made to get us started.
Our plan is to make at least 10-15 pieces each a day to fill the store. As we see how the demand
is, we will adjust to meet it. For custom pieces, we will have a lead time depending on how
intricate the piece is. We will base our cost on the cost of the material and add at least a 25%
profit. On pieces that have a higher demand, we will increase the profit margin to 30%. For
custom pieces, we will charge a service fee of $5.00 plus the 25% profit. We will purchase our
supplies from wholesalers to save on cost of materials.
Since we plan on going to festivals and craft shows, we will have expenses for our booth.
We will need to get table cloths and display items like small stands and display cases for the
jewelry. We will need to add these to the cost of opening the business. There are several
wholesalers online that sell these things for good prices. Taking the time to research can save us
a lot of money.
Vision Statement & Slogan
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I believe that we all have something to give to our customers. The vision statement for
All That Shines Jewelry is “To become a local resource for customers that want to add some
bling into their lives with hand-crafted jewelry.” This company has the ability to give its
customers uniquely designed pieces that can add spark to any outfit.
The slogan for All That Shines Jewelry is “Our jewels will keep you looking beautiful.” I
think that keeping the slogan simple is the best way to go. Our intentions are to help people look
good by accessorizing with our jewelry.
Location & Target Customers
All That Shines Jewelry will be open six days a week–closed on Sundays. The hours of
operation will be from 10:00 am to 7:00 pm. Our target audience is teenage girls 15-19 and
women 20-85. With special requests, we will do men’s jewelry. Our shop will be located in a
strip mall where other shops that target the same demographics as we do.
Our shop will not be our only source for customers. We will also go to local festivals and
craft shows. We will budget for the cost of the booths. We can use this as a way to advertise our
shop and sell more jewelry. When we go to the festivals and craft shows, we will need to hire
someone to help since one of us needs to be at the store. We can hire someone, possibly a family
member, to work the booths with one of us and pay them a flat fee of $50 per day plus travel
expenses. This allows us a good opportunity to meet with others in the industry and get ideas for
new pieces. Also, customers will get familiar with seeing our products.
Competitive Advantage
We pride ourselves on being unique with our designs. Each piece is hand-crafted and is
one of a kind. Customers will be able to make special requests designs for additional fees. We
will market this feature on our website and on store promotions.
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Marketing Strategy
The marketing strategy for All That Shines Jewelry is important. Our strategy is to create
confidence in our customers that our products are made from quality material and sell at a
reasonable price. We plan to create a marketing campaign that will get our name out to our
potential customers about our products. We’ll let them know that they can shop in our stores and
see and handle the products in person. We also will have a website where customers can shop
online. Our marketing coordinator/salesperson will handle getting information on the web and
mailed to our customers our grand opening. She will also be the one to alert our customers of
new promotions and products.
Initial Financing
There are several steps that need to be done to get the business off the ground. The first
thing that needs to be done is to have a meeting with a financial advisor to make sure we have
the money available to operate the business. My partner and I will both need to take out a loan to
pay for expenses like rent of the building, supplies, utilities, marketing fees and salaries. We both
have our personal money to invest into the company but we want to also use secure loans to help
with the expenses.
Management Style & Start-up Personnel
Our management style will be permissive. “Leader permits subordinates to take part in
decision making and also gives them a considerable degree of autonomy in completing routine
work activities.” (Rensslear Polytechnic Institute; rip.edu) I believe that a good employee needs
to feel a sense of ownership in their job. By letting them make some of the decisions gives them
this sense. The bigger decisions will always be made by me and/or my partner.
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The leadership role that I will have in the company will be several. I will be one that will
make decisions on what we buy for the shop. I’ll also make decisions on what and when we’ll do
an advertising campaign. Another responsibility I will take on is the accounting for the company.
My partner will have some similar roles that I do. She will be involved in some of the
decisions of what gets made for the shop. She’ll also get to have some input on what we put on
the website. One of her roles will be supervising the marketing/salesperson. She will be giving
directions on what we want to put up as in advertisements in the shop.
The marketing/salesperson will have several roles in the company. This person will be
responsible for updating our website with new products and featured products each month.
He/she will also be the person that the customers see in the store. They will have to know a little
about the products that we sale. They will also need to have some marketing experience since
they will be doing our marketing campaigns. As we get our customer base expanded, we plan on
having a quarterly mailing that this person will be responsible for producing with input from me
and my partner. This position will also be required to do the direct mailings.
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Section 2: Code of Conduct
Definition
Every organization whether it is a business, school or club has a particular policy of how
they expect its employees, students or members to act within and outside the organization. This
policy is often referred to as a Code of Conduct. “A code of conduct creates a set of rules for
specified circumstances that become a standard for all who participate in the group and represent
themselves outside of the group.” (Miranda, Kay; www.ehow.com) Code of conduct can be
written or they can be implied.
Code of Conduct for All That Shines Jewelry
The code of conduct for All That Shines Jewelry will be a written policy that each staff
person will have to sign. The code of conducts will include values, principles, personal
responsibility and compliance. Each of these components are important to making sure that our
company stays ethical and financially legal.
Values are important because it deals with how you work day-to-day. “Business values
typically are expressed in terms of how the company performs its day-to-day interactions with
suppliers, employees and customers.” (Sullivan, Jeri; smallbuisness.chron.com) We want to
make sure that our customers are comfortable with our products and our service; that they feel
they are getting a good and honest product and service from our company.
Another key component in our code of conduct is our principles. It is important that our
employee, my partner and I stand by our principles. We want to make sure that our customers are
satisfied by our service and products.
Everyone will have to take personal responsibility for their own actions. “This is meant to
show that it is not sufficient to merely adhere to the values and principles but to help ensure
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every employee supports the code of ethics by reporting violators.” (Sullivan, Jeri;
smallbuisness.chron.com) If anyone sees a violation, it is important for them to bring it to either
my partner or my self’s attention for the betterment of the company. To not do this, is like doing
the violation yourself.
One of the most important aspects of our code of conduct is compliance. You can run
into many financial troubles. You also might have issues with the law by not being in
compliance. “Any laws or regulations may be referenced as rules to adhere to as part of daily
business interactions.” (Sullivan, Jeri; smallbuisness.chron.com)
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Section 3: Marketing Plan (Strategy and SWOT)
Marketing Plan
The marketing plan for All That Shines Jewelry is two-fold. It will be a combination of e-
marketing and traditional marketing. E-marketing is marketing that is done using resources
through the internet. Traditional marketing is marketing includes TV, radio and print. There are
benefits and downsides to both methods. “Traditional Marketing require a substantial time and
budget to get the desired result.” (Ho, Jason ; www.allianzclick.com)
“Internet Marketing tracking mechanism can be easily implemented to monitor, assess
and account for your return in investment (ROI), which is very difficult to attain for TV or print
media.” (Ho, Jason ; www.allianzclick.com) Marketing through the internet also allows you to
target specific customers. It is more cost effective than traditional marketing.
I will use traditional marketing by placing ads in local trade magazines about our store
and the products that we sell. I will mostly be utilizing e-marketing using several different
avenues. One method I will use will be to create an email database of customers and send out bi-
weekly and monthly newsletters about the store-some will have specials and coupons. We will
also have a webpage to advertise our products and customers will be able to order on-line.
4 P’s of Marketing
Products: The brand name for all the products is All That Shines Jewelry. There will be
different categories of jewelry as follows: bracelets, earrings, necklaces and specialty items. The
specialty items will be items that are special requests from customers and more expensive
designs that use pieces that are not used in other jewelry.
Price: The pricing will be based on the size and type of product. Earrings will be priced at
cost plus 25% of cost material. The selling price range will be approximately $10-$12. Bracelets
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will be priced similarly to earrings. They will be priced at cost plus 25% of cost of material. The
selling price range will be between $12 and $15. Necklace prices will vary the most in price due
to the cost of materials. We will charge a fee that is cost plus 30% of the cost of material.
Specialty items will be charged out at cost plus 30% cost of material with an additional fee for
labor set at a rate of $2 per hour with a minimum of 3 hours.
Placement: Each piece of jewelry will be showcased in the store in several different
ways. Some of the pieces will be mounted on the walls on brackets. Others will be placed in
showcases at the register. Some of the necklaces will be hanging on pegs. Another way we will
display our products will be online. We will have a category for each type of jewelry-earrings,
bracelets, necklaces and examples of specialty pieces.
Inventory will be rotated out on a monthly basis to freshen up the jewelry on display. We
will use a database to track each piece by assigning an inventory number to them. The database
will keep track of when a particular piece was put into inventory. This will also help us to track
sales. We will keep our inventory of jewelry in the back of the store in bins that are labeled with
type of merchandise and piece ID.
Promotion: Our initial strategy for promotion will be to do a pay-per-click ad on
Google’s website. This will target specific customers looking for custom jewelry. Another
promotion strategy we will utilize is to offer repeat customers sale coupons for discounts on
future purchases. We also will target customers that attend craft shows by renting a booth at local
fairs. We will be able to meet new customers and advertise our store and our products. (Internet
Center for Management and Business Administration. Inc .; netmba.com)
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Section 4: Operations
Production
My partner and I will be responsible for creating the jewelry that we sell in the store and
online. We will each schedule our times so that at least one of us is in the store the six days of
the week that we are open. The plan is to work five days out of the week on crafting the jewelry.
The other two days can be dedicated only to matters that pertain to the business end of the
organization. I will handle the financial end of the organization. My partner will handle the
inventory control end. Both of us will make crucial decisions together.
Supplies
We will purchase material for each piece of jewelry from various vendors so that we can
use unique pieces in our designs. My partner and I will get ideas from trade magazines and by
attending craft fairs and by our own imaginations. We will use hand tools to help us shape the
pieces into distinctive designs that are appealing. The tools that we will use are a small jeweler’s
wire cutter, a rounded nose plier, a flat headed plier and crimping pliers. We will use various
materials in our products. Such items are various colors of wire that are silver plated. We will
also use some leather and gold plated material. We will each have our own work space that will
have a place for us to place the beads we will be using for a particular project. We will keep a
reservoir of beads in the back of the store in inventory to save on costs. We’ll have a jewelry
gauge that we can measure the lengths of our pieces against to make sure we get them to the
right size.
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Customer Service
We will attain email addresses from our customers by requested their emails when they
shop in our store and from online customers. We will also attend craft fairs and get customer
names, addresses and email addresses. With this information, we will email customers with
promotions and discount coupons. We hope to get customers by word of mouth, too. We would
like to offer incentives to customers that refer us to their friends by giving them a discount on
their next purchase.
We will also provide gift boxes for each piece that is purchased. The boxes will be small,
white cardboard boxes that will have a lid. This will allow the customer the opportunity to wrap
the box as a gift if they so choose. The box will be of no charge to the customer. It is a simple
way to show our customers that we care about our products and we care about our customers.
Global Business
As I plan to venture out, I see that I could possibly open a similar shop in Canada. There
will be several challenges to operating a business in another country other than the United States.
I will need to evaluate many things before making the move. Canada has different cultures and
economics as well as laws. It is important for any business owner that is looking to move or
expand their business to another country to take the time to research those countries laws and
cultures so that their business can thrive. Just because your business or products are successful in
the United States does not guarantee success in other parts of the world.
Gender Roles
Being a female owned company does not seem to be a deterrent in Canada. “Great
emphasis is placed on diversity in all its facets and a gender blind approach by employers is not
only seen as a legal requirement but also an ethical one.” (3rd
Paragraph;
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worldbusinessculture.com; Women in Business in Canada) Women are accepted in business just
as men are.
Language Barriers
One of the challenges that will be faced is that Canada is bilingual. They speak French as
well as English. “Thus it is politic to provide French translations of any marketing and
promotional literature to be used when trying to enter the market (especially in the area of
Quebec.)” (worldbusinessculture.com; Canadian Communication Styles) Not knowing French
can be a hindrance to our company for several reasons. It can cause miscommunications with the
customers which is bad customer service. It can also prevent customers from coming to our store
because they don’t feel comfortable. The good thing is this is a challenge that can be fixed by
learning a new language and hiring an employee that is bilingual.
Registering Your Business
As with any business in Canada, you have to make sure the name of your company is not
in use by another. Along with making sure my partnership’s name is not taken by someone else,
we have to register the name. “The registration accomplishes at least two things: it lets the public
know where to find you, and it protects your business name from competitors.”
(mycanadianbusinesslaw.com; Sole Proprietorship)
Employees
Canada has several laws similar to the United States when it comes to hiring employees.
“These employment standards can include such things as the minimum hourly rate, the
maximum number of hours that can be worked in a week, vacation rights, the right to not come
to work on statutory holidays, protection from termination, occupational health and safety rights,
worker’s compensation rights, human rights, employment insurance rights, Canada Pension Plan
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rights, responsibilities for deduction of income tax and other payroll taxes and health tax
deductions, depending on what province or territory your business is located in.”
(mycanadianbusinesslaw.com; Being An Employer) Each of these items needs to be investigated
thoroughly to make sure that all are followed accurately. To help make this transition easier, my
partner and I would hire a person that is well versed in Canadian human resources and
employment laws. It would also be beneficial to invest in an accounting program that will
incorporate the tax deductions that are required.
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Section 5: Finance
Start-up Costs
There are many costs associated with starting my company. There is the cost to rent the
building that my partner and I will lease for our store front to sell our jewelry. This will be a
monthly cost. Other monthly costs will be phone, internet and electric bills. All of these are long-
term liabilities. There are also the short-term loans that we will need to take to get our business
off the ground.
Assets
We will be using some of our own savings to start up the company, as well. Each of us
will contribute approximately $25,000 total into the company. Another asset will be our
inventory of jewelry. We will open the store with approximately $6000 of inventory ready to sell
to customers. It is anticipated that each year this amount will grow. We also expect to receive a
net of $150,000 in the first year and continue to increase each year, which will increase our
profits.
Some of our expenses will be prepaid. Such expenses will be material that we make the
jewelry out of—wire, beads, leather strap, Rhine stones, glue, fasteners, and other small pieces.
Each of these items has been purchased before the business was started and has been donated by
each partner. We will also have some fixed assets like furniture and fixtures which will be in the
shop and in the back of the store where we will manufacture the jewelry. The fixtures will be the
displays for the jewelry.
Liabilities
There are several liabilities for any company. Some of the liabilities for All That Shines
Jewelry are accounts payable which include items such as payroll and taxes. We will have one
17. Bachelors Capstone Final Project-All That Shines Jewelry 15
employee and will have to pay an income to this person. We will also have to pay the payroll
taxes, states taxes and federal taxes.
We are also responsible for paying on long-term notes. These are loans that we’ve taken
out to fund the business. These help pay the cost of advertising and any of the start-up expenses.
They are also there to help with any unforeseen expenses.
Break-Even Analysis
For my break-even analysis, I figure that my fixed costs will be approximately $1,500.00.
The variable cost is $5 per unit. The unit price is $15. The quantity is 25. With these figures, the
break-even point is at 150 units with net revenue and total is at $2,250 and variable cost is at
$750. This tells me that to break-even I have to produce at least 150 units. If I want to make a
profit I need to sell more than 150 units.
Knowing the break-even point is very valuable because it lets you know how much you
need to sell before you make a profit. This allows you to plan your market strategy and
implement it. “This calculation is critical for any business owner, because the breakeven point is
the lower limit of profit when determining margins.” (Richards, Daniel ;
http://entrepreneurs.about.com)
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Section 6: Cash Flow Analysis
Elements of a Cash Flow Statement
When putting together a cash flow statement, there are several elements that you need to
include. You need to include operating activities. Operating activities are things like revenue and
direct costs of manufacturing a product or service. Another element that needs to be included is
investment activities. “Cash inflows generated by investing activities include sales of noncurrent
assets such as property, plant, and equipment.” (Zions Bank, www.zionsbank.com)
Financing activities also need to be included on your cash flow statement. These are
items such as what you have borrow and loans you are paying on. Two other important items that
need to be included on the cash flow statement are the income flows and cash flows. “There are
two types of items that cause differences between income flows and outflows: noncash income
or expense and nonoperating income or expense.” (Zions Bank, www.zionsbank.com)
Benefits
There are many advantages for a company to have a cash flow statement. “Analysts,
investors, stockholders, potential investors and lenders use these reports in order to assess the
financial health of a business.” (www.moneyinstructor.com) Having this information available
lends to the credibility of your financial situation. It also helps an organization set its budget and
manage its finances. You get to see what you have coming in and going out.
Cash flow statements have many other benefits. “It is also useful in checking the
accuracy of past assessments of future cash flows and in examining the relationship between
profitability and net cash flow and the impact of changing prices.” (www.mca.gov.in) You can
also use the information for planning future transactions.
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Weaknesses & Improvements
As with most things, you have benefits and weaknesses. The cash flow statement is no
different. “The weaknesses with the cash flow statement can be divided into five sections: 1)
differences between commercial and industrial companies versus financial institutions; 2)
problems with operating activities; 3) problems with investing activities; 4) problems with
financing activities; and 5) the role of free cash flow. The authors offer potential solutions to
these problems that could improve the cash flow statement.” (Weiss, Neil S. and Young, James
G.S, www.nysscpa.org)
Each of these weaknesses can be addressed and should be addressed. Some organizations
like financial institutions, there is a need to restructure the cash flow statement to make it a
document that is more useful to those that will be analyzing it. “Concerning the concept of free
cash flows, two points should be emphasized: First, increasing reliance is being placed on free
cash flow numbers by a variety of users, including investor analysts, credit analysts, and finance
and economics theoreticians. Second, as a result of the many users of free cash flow, a variety of
definitions have been introduced for the determination of free cash flow.” (Weiss, Neil S. and
Young, James G.S, www.nysscpa.org)
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Section 7: Information Management
Utilization
In my company, All That Shines Jewelry, we will be using information technology in
various ways. We will set-up a network within the store that will link the cash register to our
computer in the back office in the store. The computer will collect data each day at the end of the
business day. The data collected will include sales information like what was sold and the
amount collected. This information will be used to calculate daily sales and to adjust inventory.
Equipment
There are several pieces of equipment that we will need to run our business successfully.
We will need a computer, monitor, keyboard with a mouse and a printer in the back office. In the
store we will need a cash register that is tied into the network. The register will need to be
sophisticated enough that you if can recognize products by item numbers that are entered by the
computer and be synchronized. Along with the cash register we will need a receipt printer.
Products
The computer system will be Windows based. The software we will use will be Microsoft
Office and Expressions and Adobe Illustrator, Photoshop and InDesign, and web-based service
Constant Contacts . We will use Microsoft Outlook for our email. Microsoft Access will be our
database program that will collect the data from the register and store our inventory and sales
data. Microsoft Expressions will be used to maintain our website. The other Microsoft products
will be utilized as needed. The Adobe products will be used to design our marketing material and
website. We will use Constant Contact send out email campaigns.
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IT Services
Our network and internet service will be provided and supported by a 3rd
party provider.
We will also use VOIP service through this company. It will be important for us to have a
reliable voicemail since we have a store and online services. We will need to accept calls from
customers for orders and to take any inquiry from customers. Since All That Shines Jewelry is a
small company, I feel that it is more feasible to hire an outside company to handle the network of
our company. Some of the reasons are they can provide technical support and we won’t have to
hire someone internal to do that for us. Secondly, they will provide backup services that will
protect our data in case of a disaster. It is more economical for us to do this than to hire
additional staff.
Planning & Control Processes
As with most things, planning is a crucial part of information technology (IT). You need
to know what your needs and expectations are for your organization. You can’t just look at your
current needs. You need to look at your future needs when planning for your IT needs. If you
don’t, you will run into problems with expanding your technical needs. Along with planning
your needs, you need to have control over the processes. Both planning and control allow you to
protect the confidential information and prevent loss of information.
There are several ways to protect your confidential information. Make sure that you have
a security system in place that prevents others from getting into your server. Also, you will need
to set-up company policies that state specifically what the rules are about talking about company
information or taking company documents outside the business. Another way to protect company
information is to have passwords on all computer systems.
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I will be implementing each of these methods in my business. This will give me and my
partner control over the planning of our internet technology. We will work together on putting
down our company policies on what information can be shared with our customers and what
information must stay internal and confidential.
Our current needs for information technology include the need for a small network that
connects the computer in the back office of our store to the cash register. We also need access to
the internet and the ability to maintain our website and email.
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Section 8: Management Summary
All That Shines Management
The management team for my company involves several different people. We are a
partnership and both of us are hands on in our management styles. We have one employee to
manage. We allow this person to give some input to certain parts of the organization functions
related to our marketing plan. We have an accountant to help us with our accounting. We also
have an IT company that we rely on for our internet service and any problems.
Team Concept
The team concept for my organization will help my organization run smoother. The
concept is to have a team where everyone know the basic information of what is going on within
our store like promotions, new products and any problems should they arise. This will allow each
member time to react appropriately to the situation. For example, our marketing person can
update our website when we have new products and promotions. If any issues come up like
internet is down, we can contact our IT company that handles our internet service so they can
start working on the issue. Also, my partner, employee and I can put in place our backup plan for
dealing with this failure.
Group Dynamics
For All That Shines Jewelry, my role is the team leader. My partner is the second in
command, so to speak. She will fill in when I’m not available. Our employee’s role is to be on
the team to be given tasks assigned by me and my partner. My partner and I will also have tasks
assigned to us but most of these tasked will deal with handling owner responsibilities like paying
bills, contacting vendors, etc. Our IT company is responsible for our network and phone systems.
They will need to be kept in the loop for any issues we may have with our phone system and
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internet/network system. Our accountant is responsible for making sure our finances are in order
and taxes get paid on time. Communication between the accountant, my partner and I are crucial.
Strengths & Weaknesses
As with most teams, there are several strengths and weaknesses with our team. It is
important for an organization to evaluate both their strengths and weaknesses in their team.
“While this varies within each company depending on what the company does and how it
operates, generally, the team should look at the overall company strengths and weaknesses as
well as the strengths and weaknesses of key areas within the company.” (Baldwin, Dana,
www.strategyletter.com) Without this information, you don’t know where you can tap into the
strong areas and you don’t know the areas that need improvement.
One of the strengths in my organization, All That Shines Jewelry, is the fact there are two
owners that have their own management styles that complement each other. We have sent time
aside to decide what our policies are and have both agreed to abide by them. Another strength is
our employee is very knowledgeable about her job and willing to expand her knowledge. By
using outside vendors to assist with our accounting and IT service, this allows us to concentrate
on other aspects of the company.
Being a small organization, there are several weaknesses with our team. We don’t have a
bigger group of people to give us input and to fulfill tasks. Also, with only having one employee,
we have the issue of being shorthanded if something should happen to her if she gets sick for
example. Another problem is since we don’t have our own accounting and IT service in house,
we don’t have as much control over fixing problems faster.
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Management Philosophy
The management philosophy for an organization is a set of values shared by its
employees. These philosophies are important to have so that your organization because it is a
way for employees to relate to each other, to management and to customers. The philosophy
concerning communication for All That Shines Jewelry encourages frank and direct
communications, is open for ideas and suggestion from employees and customers, and promotes
teamwork.
The organizational culture that I want to promote for All That Shines Jewelry is a simple
one. The culture is one where employees and customers are dynamic partnerships. We want to
promote a culture that is friendly and happy; one where people want to come back. The
environment needs to be one that cares for the employee’s mental and physical being.
27. Bachelors Capstone Final Project-All That Shines Jewelry 25
Richards, Daniel. “How to Do a Breakeven Analysis: Breakeven analysis helps determine when
your business revenues equal your costs”. Retrieved 5/23/12
http://entrepreneurs.about.com/od/businessplan/a/breakeven.htm
Zions Bank. “How to Prepare a Cash Flow Statement”. Zions Business Resource Center. Salt
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28. Bachelors Capstone Final Project-All That Shines Jewelry 26
Appendix
SWOT Analysis
Strengths
Unique designs
Talented artists/owners
Personal attention to customers
Weaknesses
Small store
Limited on number of piece able
to manufacture weekly
Opportunities
Expand to new markets online
Add another physical location
Specialize in rare piece jewelry
Threats
Competition
Larger stores
Inflation
29. Bachelors Capstone Final Project-All That Shines Jewelry 27
Balance Sheet
Pro-Forma Balance Sheet
All That Shines Jewelry
For 2012 to 2014
(all numbers in $000)
ASSETS 2012 2013 2014
Current Assets
Cash $25 $30 $32
Net accounts receivable $150 $165 $175
Inventory $6 $10 $15
Temporary investment $12 $12 $12
Prepaid expenses $2 $2 $2
Total Current Assets $195 $219 $236
Fixed Assets
Long-term investments $35 $40 $42
Furniture & fixtures (net) $10 $12 $15
Total Net Fixed Assets $45 $52 $57
TOTAL ASSETS $240 $271 $293
LIABILITIES
Current Liabilities
Accounts payable $50 $52 $55
Short-term notes $24 $25 $26
Current portion of long-term notes $14 $14 $14
Accruals & other payables $14 $14 $14
Total Current Liabilities $102 $105 $109
Long-term Liabilities
Rent $12 $12 $12
Other long-term liabilities $126 $154 $172
Total Long-term Liabilities $138 $166 $184
TOTAL LIABILITIES & EQUITY $240 $271 $293
