2. What is Social Media
Marketing?
The new form of marketing where companies use
the help of social networking sites such as Facebook,
Twitter, LinkedIn etc. to promote their products and
connect with their consumers.
This trend is becoming very popular day by day and
a lot of big names are becoming part of the social
media marketing.

3. How Social
Marketing Works.
• Social media is a very useful tool
today for marketers because a lot of
research is being done based on
how many times a product of some
brad gets likes, shares, comments
and re-tweets.
• Lipsman, Mudd, Rich, & Bruich
(2012) states that one way to
promote an event or place is via the
“Like” button and marketers will
share the name of the person who
likes a place, event, or celebrities to
his/her friends list to get more likes
or shares from others.

4. Social Advertising
• Many companies are now starting
to spend huge amounts on social
advertising today than any other
form of media.
• According to eMarketers pegs,
they have estimated that by the
end of 2013, $4.1 billion will be
spent on creating ads for social
media marketing alone. (Cooper,
2013).

5. Why Market Through
Social Media?
This is an inexpensive way to promote his/her
business and to keep new and existing customers
talk about your business. (Belew & Elad, 2013).
A new comer in the business field might not have
enough on his or her budget to make billboard, T.V.,
or web ads, therefore by creating a page using social
networking sites, he/she can connect with people
and promote his business.

6. • Unlike Facebook, Twitter, and LinkedIn, marketing with YouTube is a slightly
different and it does cost a low fee, not just for promoting a business, but also for
getting equipment for filming, editing etc.
• To promote an ad of any kind of business in YouTube, the company will have to pay a
fee of $10, via Virool website, which will promote and upload your ads to YouTube.
• Companies also have the option to promote through YouTube, with also a fee of $10,
but they will not charge the company unless someone clicks on the ad to watch it.
Marketing Through YouTube

7. Other ways social
media helps to
market.
• Movie studios, book publishers,
museums, politicians etc. can also
take advantage of this platform.
• Studios and publishing houses
along with politicians use this
format to reach out to the audience.
• Sometimes they will organize
events where people can interact
with the actors, politicians, authors
via live tweets or Facebook chat to
promote their latest movie, books,
and among other work. This helps
boost the image and business of
what the companies are trying to
sell.

8. Customer Relationship in
Social Media Marketing
It is very important to always keep consumers updated with what the
company is up to, when their next even will be, talk about something that
got a lot of attention in the past etc.
An easy way of connecting with customer is get their feedback instantly by
asking what they want to see change, what they like about the company or
a certain product, etc.
Have them share their experiences and stories about a product or the
company itself. (Coca-Cola and Walt Disney Co. are an expert at this
strategy).
Things like this will let you know what consumers think about the
company and what they like or do not like about it.

9. Un-Ethical Methods
of Social Media
Marketing
• Did you know Facebook can track
down all your information
without you knowing and use
them for marketing research
purposes?
• “Whenever someone clicks on the
“Like” button, his/her preference
is not just shared with friends and
your profile, but also with
Facebook’s servers which
provides feedback to it’s
advertisers.” (Marr, 2013).

10. Social Media Marketing
Overall
Inexpensive way to promote business via social
networking sites
Easiest and fastest way to connect to millions of
people across the globe
A new platform in the market field which is now
being used by almost all major big companies and
small ones as well.

11. References:
Cooper, M. (5, 2013 March). Social advertising. $4 billion well spent?. Retrieved from
http://socialmediatoday.com/mark-cooper/1277846/social-advertising-money-well-spent
Marr, Bernard (2, 2013 May). How Facebook Exploits Your Private Information. Retrieved from
http://www.linkedin.com/today/post/article/20130502052254-64875646-how-facebook-exploits-your-
private-information?trk=mp-reader-card
Salo, J., Lankinen, M., & Mäntymäki, M. (2013). The Use of Social Media for Artist Marketing: Music
Industry Perspectives and Consumer Motivations. JMM: The International Journal On Media
Management, 15(1), 23-41. doi:10.1080/14241277.2012.755682
Lipsman, A., Mud, G., Rich, M., & Bruich, S. (2012). The Power of "Like": How Brands Reach (and
Influence) Fans Through Social-Media Marketing. Journal Of Advertising Research, 52(1), 40-52.
doi:10.2501/JAR-52-1-040-052
Lester, D. H. (2012). Social Media: Changing Advertising Education. Online Journal Of Communication &
Media Technologies, 2(1), 116-125.

12. References continued:
Delo, C., & McDermott, J. (2013). Your phone's home screen is Facebook's new ad
playground. Advertising Age, 84(14), 0006.
Belew, S., & Elad, J. (2013). Using social media to promote your business. Retrieved from
http://www.dummies.com/how-to/content/using-social-media-to-promote-your-
business.html
McNicholas, K. (2011, September 19). How to use social media to promote your small
business. Retrieved from
http://www.forbes.com/sites/kymmcnicholas/2011/09/19/how-to-use-social-media-to-
promote-your-small-business/
Houssem. (2012, September 18). 5 large companies that consider social media a must.
Retrieved from http://www.hqsocialmedia.com/5-large-companies-that-consider-
social-media-a-must/