Femina is a biweekly women's magazine published in India since 1959. It features articles on relationships, beauty, fashion, cuisine, health, fitness, and Indian celebrities. It is owned by Worldwide Media and published in English, with typical articles including interviews, entertainment and travel guides, cooking tips, and advice on love, sex, and grooming.
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Femina - Magazine analysis
1.
2. Femina is a magazine, published
fortnightly in India. It is primarily a
women's magazine and features articles
on Relationships, Beauty & Fashion,
Cuisine, and Health & Fitness. It also
features articles on celebrities and
various cultural facets of Indian women.
Femina magazine was first published in
July 1959, it is owned by Worldwide
Media.
4. Language: English
Frequency: Fortnightly
Country: India
Magazine: http://www.femina.in/subscribe/
Price: Rs. 50
Editor: Tanya Chaitanya
Senior Stylist: Isha Bansali, Meher Ahmed
Creative Director: Nitesh Taneja
Senior Graphics Designer: Zubair Ahmed Shaikh
Photographer: Yogesh Chiplunkar
5. Editor’s letter
Tombstone
What’s on femina.in
Your say
Grooming basics
Skin queries
Femina reader service
Love Q&A
Sex Q&A
Shopping list
6. No. of total ads: 78 in 98 pages
Spread pages used in ads:14
Total no. of pages: 198
No. of fashion photo shoot: 14
Feature articles: 6
Total article: 27
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Number of Ads
7. Target audience- middle class women, house wives, women age
between 20-35 years
Ads categories- jewellery, cosmetic, beauty salon, food,
grocery, heath care, life style accessories.
Clients: HUL, Loreal, Vivel, Amul, Hamdard (Safi).
8. Successful women stories
Cooking tips
Entrainment part
Travel guide
Gossip
Love-sex article
Interview
Mostly used fonts are
Minion Pro
Helvetica
Arial
Cover page story emphasis
through white-space inside the
magazine.