Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (11)
Similar to The new social frontier
Similar to The new social frontier (20)
Recently uploaded
Recently uploaded (20)
The new social frontier
- 1. © TNS 2015 GLOBAL Malaysia APAC New Zealand Australia Philippines China Singapore Hong Kong South Korea India Taiwan Indonesia Thailand Japan Vietnam 55 | 48 77 | 75 61 | 43 46 | 56 40 | 50 35 | 28 69 | 41 76 | 64 73 | 67 61 | 47 38 | 37 69 | 69 48 | 54 74 | 78 16 | 24 49 | 67 The new social frontier: Instant messaging usage jumps globally Connected Life Over three out of five internet users (61%) in APAC are now using instant messaging every day. Top social networks % daily use by all internet users (20) (7) (4)(16) Top instant messaging platforms % daily use by all internet users Daily IM use % Facebook Daily social network use % Moments (WeChat) 45% of internet users in APAC use social media daily. Facebook and WeChat are the favourite social networks in Asia. Instant messaging is more diverse, with more players vying for leadership. GLOBAL China Malaysia Singapore APAC Hong Kong Indonesia New Zealand South Korea Thailand Australia India Japan Philippines Taiwan Vietnam 30 49 73 64 33 72 53 59 33 78 53 51 15 45 75 66 GLOBAL Hong Kong Malaysia South Korea APAC India New Zealand Taiwan Australia Indonesia Philippines Thailand China Japan Singapore Vietnam 9 81 81 73 48 56 23 76 23 64 37 79 69 16 79 48 Apps like WeChat, Line and WhatsApp are sweeping up new users every day. Marketers need to be constantly alert to where their consumer is spending time and ensure that they engage meaningfully and appropriately with them on the most used platforms. The multitude of platforms means brands need to work harder than ever to deliver truly integrated marketing. About Connected Life Connected Life is a leading global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, exploring how technology is transforming the lives of consumers across the world. It offers essential insight into the impact of the growing digital ecosystem on the media landscape. To learn more contact enquiries@tnsglobal.com. What does this mean? Social networks are community sites where users can post content to a wide audience SN Instant messaging platforms allow users to talk directly to other known users, in a closed, private space IM