1. Francisco “Cisco” Guerrero
Intern for the Pasco Wal-Mart 3380
Cleanliness: The
Importance of Zoning Image Area
Maximizing the Experience
2. 2
The Importance of Zoning
• Zoning: a common tool in the retail industry to create the look of a
perfectly stocked store by pulling all of the products on a display or
shelf to the front.
4. Customer Experience
"The secret of successful retailing is to give your customers what they want.
And really, if you think about it from your point of view as a customer, you want everything:
a wide assortment of good-quality merchandise; the lowest possible prices; guaranteed
satisfaction with what you buy; friendly, knowledgeable service; convenient hours; free
parking; a pleasant shopping experience."
- Sam Walton (1918-1992)
Customer walks in the store, the entrance is dirty, walks into produce to buy some lettuce,
everything is a mess. Customer keeps on shopping and is trying to find several cans of the
Green Giant creamed corn. There is regular cans of kettle corn pushed to the front while
there is other cans but in the back of the shelf. Customer doesn't’t notice that the cream
corn is pushed to the back and assumes it is out of stock. No one has asked the customer
for any assistance. The customer is getting frustrated and decides to check out even
though she has not finished shopping for other items that she originally went to Wal-Mart
for. Cashier is very friendly but the customer is already frustrated and takes out anger at the
cashier. Cashier can or cannot change the customer’s experience but by that time it is
already late. The customer is frustrated and will talk negatively about the store to friends
and family. Word of mouth will influence those friends and families that might have been
future and potential customers. Just because the entrance was messy and some things
were not organized.
7. “To implement a bigger
importance on zoning in the
Pasco Wal-Mart in order to
maximize associates and
customer’s experience.”
Overview of the Business Plan
Image Area
8. - Facings, having products move to the front
of shelves.
- Keeping aisles and doorways clean and
clear. As well as backroom.
- Labels are accurate and in the right spot.
Always asking customers if they need help.
Needed Improvement
Save
money
Live
better.
9. • Goals
-To make zoning second nature
-To communicate to maintenance
immediately of any spill or trash.
-To communicate to dept. managers
-to reward for safety recognition
Saving
people
money
so they
can live
better
Business Plan Description
10. 10
Steps to implementing importance of zoning
• Address zoning at associate’s meeting every
morning.
• Department managers stress the importance of
zoning not only for their dept. but others as well.
• Reward those you see constantly zoning and
looking out for garbage
• Designate someone to safety sweep department
if supervisor or manager are unable to.
12. 12
Expected Results
Increase in sales- if everything is where needs to be, customers will
buy, if not they don’t find what they are looking for, they will not
buy and might also cause them to get upset or mad and that will
affect what else they don’t/do buy.
Better customer satisfaction- they will feel comfortable and enjoy
their time shopping at walmart if everything is organized and mess
free.
Safer environment- The incident and accident numbers will decrease
for both customers and associates.
Better associate satisfaction- associates can work and stock
products without taking too much time to face theur products
because it shouldve been constantly zoned. If everybody
contributes, it feels lighter and less work for everybody.
It will make customers want to keep coming back and will bring in
more customers because of a good review
Zoning will be more common and second nature.
13. 13
Quotes
“Appearance is everything. I wouldn’t
want to go shopping where it looks like
a yard sale. As a parent I would walk
away if the store looked unorganized.”
-Katrina,
Dept. Manager of Toys
“It is important to zone (especially shoes) becaus
if you don’t then the customers can’t figure out
the price and they wont buy the merchandise.
Ultimately Wal-Mart would not be able to sell. It is
also important for customer safety and the overal
experience.”
-Ryan, from Apparel
14. 14
Quotes
“Merchandise looks better, zoning
keeps track of inventory”
-
Cristal, from hardware
“A way to improve zoning is to show
associates how to properly zone,
lead by example. Show them how
to read labels correctly.
Supervisors need to stress
cleanliness. Use open door if
cleanliness is a constant problem.”
-
Rachel, from groceries
15. 15
Resources
Store Manager
Support Managers
Department Supervisors
“Everything has a home, it should be
in its place, when it is in its place, it
looks appealing. If it is out of place it
looks un-shoppable. It is important
to remember to cover diamonds”
-Assistant Manager, Nicole
‘Diamonds are not a girl’s best friend
when it comes to zoning”
-Co Manager, Kent
16. 16
Measurement
• Reviews
• Customer surveys
• Decrease in amount of claims
• Increase speed of the overnight
stocking
• Increase associate moral and
engagement
17. 17
Conclusion
As of 7/26-8/01
Weekly sales:
$2,125,598
Weekly customers:
55,031
• Zoning could drive up
numbers
• ZONE!!!!!!!!!!!!!!
• Thank you for the
opportunity
