4. The many uses of machine translation technology Let Google and Microsoft run with it or invest in your own translation technology. Why build your own machine translation system if Google and Microsoft offer such a great machine translation service. Machine translation technology is a force multiplier and a catalyst for innovation. Learn more about how effective use of MT opens many new services and markets. Panelists: Stéphane Domisse (John Deere), Olga Beregovaya (Welocalize), Diego Bartolome (tauyou), Dragos Munteanu (SDL), Tony O’Dowd (KantanMT), Sanna Piha (Moravia), Irene O'Riordan (Microsoft)